Role of communications has become wider in brand building: Aman Dhall, Policy Bazaar

Dhall, Head of Communications, Policy Bazaar says that while brand marketing helps in establishing the brand, communication actually sustains it throu...

How Twitter enabled Zee TV to refresh its brand identity with #AajLikhengeKal

Twitter-Zee TV Case study: Zee TV had unveiled its brand new image, #AajLikhengeKal on Twitter

We are investing in programmatic advertising to drive revenue growth: Director, Amar Ujala

Probal Ghoshal of Amar Ujala Publications Ltd says creating a convergence story & innovating interactions are two important factors that differentiate...

How OTT and e-commerce platforms are challenging Google-Facebook duopoly

In the US, advertisers are expected to spend $4.61 billion on Amazon in 2018, accounting for 4.1% of all digital ad spend. While in India, nearly 15%...

Avon announces Saiyami Kher as face of international brand, Mark

The Mirzya fame actor will endorse the entire range comprising Lip, Eye, Face and Nail colours

Brand Akshay Kumar: From action hero to common man's hero

His transition from being a masala film hero to being a civic hero makes him a darling of audience across all ages and cultures

Outgoing Marketing Head Vipul Prakash of PepsiCo to join MakeMyTrip

Prakash joined PepsiCo in 1998 in India, and since then has held various positions across marketing and franchise functions in the company both in Ind...

Prashant Puri's weekends are for family, badminton, late-night snacking

Chillout: AdLift CEO and Co-founder Prashant Puri strongly believes in maintaining a work-life balance

e4m Recap: The Week That Was

Your weekly news roundup, a summary of some of the stories to keep an eye on

Karamjit Dua to head ZEE Entertainment’s Content & Partnership vertical

He will be responsible for driving revenue for verticals such as Brand Solutions, Innovation Studio and the premium cluster which comprises of Hindi H...

A look at birthday girl Kareena Kapoor's brand journey

From Head & Shoulders, Colgate and Vivel Soaps to Prega News and Airtel, Kareena has been the face of several brands

Prajavani launches Prajavani Wheels

Prajavani Wheels provide the latest and complete information about the developments and trends of automobile industry

Amway India launches new ‘Protein 4 Children’ campaign

The 'Protein 4 Children’ campaign is focused on the fact that the protein requirement of children almost doubles up between the age group of 5 to 12 y...

News18 launches Google Progressive Web Apps in Hindi and Bengali

Over 3 lakh users have subscribed to News18 Hindi’s push notifications since it was launched

IAA launches The Gutenberg Galaxy, a book to celebrate Print Medium

The book has 24 case studies, event held in Mumbai graced by who's who of media industry

&TV refreshes brand philosophy with new campaign, new shows

The ‘Hai Khaas Har Andaaz’ campaign has been created by Lowe Lintas

Discovery Kids’ initiative ‘Little Singham Squad’ teaches the importance of self defence

The aim is to make the child more aware about the situations that can arise and offer a guidance towards a plausible solution

JWT elevates Tista Sen and Priya Shivakumar

Tista Sen appointed Regional Creative Director, Priya Shivakumar National Creative Director

35% of our viewers come from tier 2 and tier 3 towns: Vijay Subramaniam, Amazon Prime

Director & Head - Content, Amazon Prime Video India spoke about the rise of video streaming platforms in India and how Amazon Prime Video is looking t...

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