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WWO?blur=25

World Wide Open is Reliance Entertainment’s in-house digital movie marketing and media buying arm

exchange4media Staff 1 day ago

newspaper?blur=25

Industry experts suggest reduction in raw material purchase cost has in all likelihood saved the entire newspaper fraternity about Rs 1,000 crore in overall spends

Tasmayee Laha Roy 1 day ago

AI?blur=25

Guest Column: Branding & Communication Strategist Mallika Sinha writes on how the PR industry has evolved & that it’s impossible to function without Artificial Intelligence supporting human diligence

Mallika Sinha Feb 20, 2020 2:07 PM

ICC Women's T20 World Cup?blur=25

Experts believe that due to its growing popularity, women's cricket today has a lot to offer in terms of brand association

Shreshtha Verma Feb 20, 2020 8:43 AM

CNN News18?blur=25

Titled ‘Namaste Trump’, the reportage will aim to cover every facet of US President Donald Trump and First Lady Melania Trump's Indian tour

exchange4media Staff Feb 19, 2020 5:11 PM

Virat Kohli iQOO?blur=25

Kohli will feature in the brand’s upcoming campaigns across platforms; campaign to be on air during the upcoming IPL season

exchange4media Staff Feb 19, 2020 5:00 PM

MPL?blur=25

The poker platform on the MPL app will be powered by Pocket52’s player liquidity feature and immutable software that will guarantee a tamper-proof gaming experience

exchange4media Staff Feb 19, 2020 3:59 PM

20:20 MSL and Royal Enfield?blur=25

20:20 MSL will handle PR, media & influencer engagement and external stakeholder communications for Royal Enfield, for corporate and brand, across motorcycles, apparel, & accessories business in India

exchange4media Staff Feb 19, 2020 2:48 PM

angel broking?blur=25

The campaign offers the Smart Choice of Angel iTrade prime against perceived stock investment-related barriers, such as high brokerage fee, hidden charges and messy digital experience

exchange4media Staff Feb 18, 2020 4:21 PM

Mobile Marketing?blur=25

‘Mobile Marketing Ecosystem Report 2020’ delves into trends impacting consumers and marketers, and highlights why it’s necessary to go beyond traditional realms of digital marketing

exchange4media Staff Feb 18, 2020 1:52 PM

inca?blur=25

INCA enables brands to run AI-powered content marketing campaigns beyond social channels to achieve real outcomes for marketers

exchange4media Staff Feb 18, 2020 11:30 AM

PMAR on Radio?blur=25

Industry pundits discuss Pitch Madison Advertising Report 2020’s findings on the radio sector

Noel Dsouza Feb 18, 2020 8:23 AM

Prashant Datta?blur=25

Datta will be responsible for devising the company's marketing strategy, while clearly identifying its playing segment & positioning it appropriately for its target audience

exchange4media Staff Feb 17, 2020 2:07 PM

enba 2019?blur=25

The awards will be held on 22nd February and will honour the best in television news & broadcast industry

exchange4media Staff Feb 17, 2020 8:42 AM

Prasanjeet Dutta Baruah?blur=25

Prasanjeet Dutta Baruah, Vertical Head - Tech, Telecom & Automotive, Facebook India, talks about how brands are aggressively leveraging Instagram to promote their businesses

Tasmayee Laha Roy Feb 17, 2020 8:17 AM

recap?blur=25

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Feb 15, 2020 8:13 AM

Sun Group?blur=25

The network's subscription revenue for the quarter is up by 18% at Rs 411.85 crore as against Rs 349.60 crore

exchange4media Staff Feb 14, 2020 5:58 PM

RCB?blur=25

The new logo features a lion to embody ‘the bold and fearless attitude’, the team has said

exchange4media Staff Feb 14, 2020 4:49 PM