pr
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says India’s PR industry is evolving from media relations to strategic biz counsel, with ideas and innovation driving its future
Ganapathy Viswanathan 18 hours ago
She is also heading ORF Asian Forum on Global Governance’s Women Led Futures vertical
e4m Staff Jul 4, 2026 12:21 PM
Rizvi was earlier Regional Brand Director, Coca-Cola TM- Eurasia Middle East
e4m Staff Jul 4, 2026 10:38 AM
Khanna was earlier the Head-Sports & Live Experience Production Technology & Services
e4m Staff Jul 4, 2026 10:35 AM
Prior to this, Vadera served as Brand Marketing Manager and Social Media Lead at Dream11
e4m Staff Jul 3, 2026 12:55 PM
Gupta currently serves as Executive Editor (Social Media Head) at News24
e4m Staff Jul 3, 2026 12:37 PM
Pavan Kaushik's new book, The Fifth Estate, highlights the critical evolution of corporate communication in shaping trust and reputation in today's business landscape
e4m Staff Jul 3, 2026 10:49 AM
The mandate aims to strengthen Riceberg Ventures’ visibility across the startup, investor, and innovation ecosystem while amplifying its vision of backing breakthrough deeptech companies globally
e4m Staff Jul 2, 2026 11:33 AM
The renewal follows another year of strong digital engagement for the campaign, which has surpassed one million YouTube video views, generated over 8,200 hours of watch time
e4m Staff Jul 2, 2026 11:28 AM
Kalia joins MSM Unify with more than 14+ years of experience spanning higher education, business development, strategic partnerships, and business transformation
e4m Staff Jul 2, 2026 11:18 AM
Borgenbring will work across markets and functions, helping connect people, strengthen capabilities and support the communications community on a global scale
e4m Staff Jul 2, 2026 10:38 AM
Has strategic silence become a reputational risk? Industry leaders weigh in on its impact, future challenges, common misconceptions and where communicators should draw the line
Ritika Upmanyu Jul 2, 2026 10:00 AM
With consumers seeking health benefits beyond refreshment, companies are expanding portfolios across coconut water, electrolyte drinks, kombucha and protein beverages.
Sunidhi Vijay Jul 2, 2026 9:42 AM
Marketers say that while creators are increasingly becoming part of the media mix, influencer marketing accounts for just 3-10% of the ad spends
Shalinee Mishra Jul 2, 2026 9:40 AM
From business-first ideas to creator equity and a growing appetite for AI-era humanity, has Cannes Lions 2026 charted advertising's next chapter?
Aryendra Khan Jul 2, 2026 9:14 AM
Guest Column: Senior brand, growth & media leader Ketan K Bharati notes that for nearly two decades marketers have focused on discovery - how to get found, rank higher and beat competitors in search
Ketan K Bharati Jul 1, 2026 6:24 PM

































