Harley Davidson India appoints Piyush Prasad as Country Manager, Market Operations

He will report to Peter Mackenzie, Managing Director for Harley-Davidson India and China

Manish Aggarwal appointed as Business Head of Zee5

Aggarwal previously served as the Chief Marketing Officer of Zee5.

First Net Neutrality, Now User Privacy: TRAI Is Securing Digital World One Step At A Time

Industry praises TRAI's landmark recommendations regarding user privacy, control over personal data and transparency

22% Ad Revenue Growth, ZEE5 Launch, GEC Viewership Boost Help ZEEL Close Q1 On Strong Note

Advertising revenue, which reported 18.6% YoY growth, has surely led ZEEL off to a great start to FY19

5 PR lessons from FIFA World Cup 2018: Anup Sharma

Guest Column: From expecting the unexpected to the importance of team work, Sharma explains what PR professionals can learn from the football world cu...

Star Sports launches emotional campaign showcasing support for cricketers

Tamil Nadu Premier League 2018 will be the third edition of the month-long league organised by The Tamil Nadu Cricket Association(TNCA), broadcast on...

Amura Marketing Technologies appoints Praveen Kumar as CEO & Paul Dueman as Senior VP- Business

Dueman was previously associated with Indigo Consulting, while Kumar was with Conscient Group

People, not companies, should have control over their data: TRAI

TRAI said today that firms collecting user data don't have a right over it, and emphasised that consumers' consent is a must for obtaining it

SoCheers to handle social duties for Amazon Prime’s latest original Comicstaan

The account was won following a multi-agency pitch that witnessed participation from leading agencies. SoCheers will manage the entire social media ma...

ZEEL domestic ad revenue grows 22% in Q1, sets the tone for 2019

Domestic advertising revenue grew by 22.3% YoY to Rs 1087 crore, International advertising revenue for the quarter was Rs 59 crore

Parle 20-20 celebrates inclusiveness and progressive thoughts

New campaign gives 'full marks' to those who behave positively through unconventional thought processes

Real Winners and Real Stories take centre stage in Colgate’s latest campaign

The campaign for 10th edition of Colgate Scholarship Program showcases how the program has benefitted Indian families/children in a small yet meaningf...

Maggi's tweaked ad recipe - delicious or not?

It's apparent that Maggi is changing the way it speaks to its customers especially with the recent ad to make kitchen space gender-neutral

Abhishek Chaswal Joins McCann Worldgroup as Executive Creative Director

He has worked with agencies such as Result McCann, Percept, Euro RSCG, Leo Burnett, Cheil and Contract

Parineeti Chopra features in Nokia 6.1 campaign

This campaign is focused on the millennial generation. The campaign starts with two digital films featuring the actress.

Marketing tug of war between Amazon India, Netflix heats up

The timing of Netflix and Amazon India's aggressive marketing promotions across different media channels has only made the battle more engaging

Experts Applaud India’s Nod For Net Neutrality

Your access not for sale, big victory for all internet users, say Industry experts

Amazon Prime Video & Twitter to Livestream Q&A with Comicstaan cast

Fans can join in the live stream experience by tweeting their questions for the cast with the hashtag #ComicstaanLIVE as part of the live Q&A and join...

IAA kick starts its Mentorship Plan for Women

23 shortlisted names will be receiving mentorship from some of the leading industry experts

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