Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, examines whether Rishabh Pant’s lower IPL price tag reflects a dip in brand value or the start of his next commercial innings

Ganapathy Viswanathan Jun 26, 2026 8:45 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on why the strongest brands don't need logos

Ganapathy Viswanathan Jun 25, 2026 10:31 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on why Chief Communications Officers have emerged as indispensable strategic partners to CEOs in protecting corporate reputation

Ganapathy Viswanathan Jun 24, 2026 8:33 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on how a Cannes Lion evolved from a rare exception to an industry expectation

Ganapathy Viswanathan Jun 19, 2026 8:38 AM

Ganapathy Viswanathan, Communication Consultant & Author, writes that digital can build strong brands, but only when backed by clear positioning and used alongside traditional media

Ganapathy Viswanathan Jun 18, 2026 9:38 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes that Campa’s revival is rooted in nostalgia but powered by a modern strategy of pricing, distribution and engagement

Ganapathy Viswanathan Jun 16, 2026 8:40 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, says if misinformation wasn’t challenging enough, artificial intelligence has added another layer of complexity

Ganapathy Viswanathan Jun 15, 2026 8:13 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on how Amul’s iconic ads became a cultural archive of India’s changing times through wit and consistency

Ganapathy Viswanathan Jun 13, 2026 9:12 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on football's unique place in India and how the FIFA World Cup captivates even non-followers

Ganapathy Viswanathan Jun 12, 2026 8:16 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores the growing influence of AI across the communications landscape

Ganapathy Viswanathan Jun 3, 2026 9:12 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how Piyush Pandey transformed advertising from polished corporate messaging into something deeply emotional

Ganapathy Viswanathan May 26, 2026 8:29 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explains why Hardeep Singh’s book feels like ‘a long conversation’

Ganapathy Viswanathan May 22, 2026 3:45 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how the Melody episode shows that in 2026, the most powerful PR is often accidental

Ganapathy Viswanathan May 21, 2026 8:00 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how AI and data reveal trends, but market visits build the practical judgment behind true consumer insight

Ganapathy Viswanathan May 18, 2026 8:10 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how PR drives visibility while Comms ensures consistency, credibility, and alignment across brands

Ganapathy Viswanathan May 15, 2026 10:42 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, says conversations, shared experiences and online reviews are driving dishwasher adoption more than advertising

Ganapathy Viswanathan May 13, 2026 7:55 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how Lux built its legacy with leading actresses, and why Rashmika Mandanna joining the brand has drawn attention

Ganapathy Viswanathan May 11, 2026 8:35 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, examines how Mother’s Day, which began as a personal sentiment, gradually evolved into a global cultural moment

Ganapathy Viswanathan May 8, 2026 12:41 PM

Ganapathy Viswanathan, Independent Communication Consultant & Author, writes PR shapes how a brand is perceived in the market, while investor relations ensures that perception is backed by substance

Ganapathy Viswanathan May 7, 2026 3:44 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how some celebrities evolve beyond acting to embody ideas like hope, strength, change or rebellion

Ganapathy Viswanathan May 6, 2026 8:38 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, reflects on Sridhar Ramanujam’s remarkable journey in communication, calling it worthy of a heartfelt salute

Ganapathy Viswanathan May 5, 2026 8:17 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, examines Godrej Industries’ rebranding and what it signals today

Ganapathy Viswanathan May 1, 2026 1:08 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explains how brands earn a place in consumers’ minds over time

Ganapathy Viswanathan Apr 28, 2026 2:29 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes about the need for the IPL to enforce surrogate advertising rules consistently across TV, jerseys, & digital

Ganapathy Viswanathan Apr 23, 2026 8:51 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes how PR has evolved from a peripheral function to a strategic driver of reputation

Ganapathy Viswanathan Apr 21, 2026 6:08 PM

Hepzibah Pathak’s appointment to lead WPP Creative India is a natural progression & not a sudden change, writes senior editor Ruhail Amin

Ruhail Amin Apr 21, 2026 12:47 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes about the Lenskart controversy and a cultural misstep

Ganapathy Viswanathan Apr 20, 2026 1:03 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, broadly captures how Unilever is approaching marketing with a creator-led, recommendation-driven model

Ganapathy Viswanathan Apr 20, 2026 10:32 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes about a quiet talent squeeze reshaping advertising

Ganapathy Viswanathan Apr 18, 2026 7:34 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explains the dynamics behind WPP exploring sale of PR arm Burson

Ganapathy Viswanathan Apr 14, 2026 2:13 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, remembers legendary adman Piyush Pandey, whose stories felt instantly familiar, like moments you had lived yourself

Ganapathy Viswanathan Apr 9, 2026 2:44 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, notes a shift as individuals prioritise stability and financial growth over creative fulfilment

Ganapathy Viswanathan Apr 8, 2026 7:38 AM

Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how IPL was once key for startup growth, but post-2022 funding slowed, investors grew cautious, and spending tightened

Ganapathy Viswanathan Apr 6, 2026 8:39 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how a news story about missing KitKat shipment quickly went viral, catching the attention of brands

Ganapathy Viswanathan Mar 31, 2026 6:38 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares insights on how trust is lost not in one act, but through gaps in communication

Ganapathy Viswanathan Mar 30, 2026 8:08 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, highlights how cricket extends beyond the field into boardroom negotiations

Ganapathy Viswanathan Mar 26, 2026 8:11 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explains the importance of planning in the PR function, potential gaps, and what needs to be done to do well

Ganapathy Viswanathan Mar 20, 2026 11:19 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explains how India’s young, aspirational and globally exposed consumers are reshaping brand choices beyond habit

Ganapathy Viswanathan Mar 16, 2026 8:41 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, says the rise of Q-commerce shows how modern consumers value time, with essentials arriving in minutes

Ganapathy Viswanathan Mar 13, 2026 8:04 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on Sanju Samson’s quiet journey of patience, talent and timing in Indian cricket

Ganapathy Viswanathan Mar 10, 2026 11:10 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, on why talk around Madison, Wondrlab and Havas signals industry change

Ganapathy Viswanathan Mar 4, 2026 5:49 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, shares insights on how the Indian paint industry has evolved beyond merely coating walls

Ganapathy Viswanathan Feb 19, 2026 8:41 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, reflects on how Martin Sorrell at 81 continues to reinvent the rules of advertising

Ganapathy Viswanathan Feb 14, 2026 6:59 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, writes how the confirmation of the Indo-Pak match has given broadcasters and advertisers clarity 

Ganapathy Viswanathan Feb 13, 2026 11:47 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, writes on how Smriti Mandhana’s WPL triumph strengthens her brand equity

Ganapathy Viswanathan Feb 12, 2026 8:00 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, gives a closer look on how PR add more value to a brand and business

Ganapathy Viswanathan Feb 6, 2026 10:36 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, discusses why an India–Pakistan match is central to any ICC event in which it features

Ganapathy Viswanathan Feb 4, 2026 10:19 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, writes on Madan Bahal, Co-Founder and Managing Director of Adfactors PR, as he marks his 70th birthday

Ganapathy Viswanathan Feb 2, 2026 7:51 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, notes how Indian consumers have evolved and how brands have learned to anchor business goals in cultural moments

Ganapathy Viswanathan Jan 22, 2026 8:32 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, shares that brands keeping messaging simple, refreshing often, and staying relevant are more likely to be noticed

Ganapathy Viswanathan Jan 19, 2026 9:21 AM