Parambrata Chattopadhyay, who was the face of the campaign, makes a comeback this year as well

exchange4media Staff Oct 3, 2022 1:55 PM

bombay high court?blur=25

The PIL was filed by Jain charitable trusts who claimed that the ads were violating their rights to live in peace and privacy

exchange4media Staff Sep 27, 2022 11:00 AM

santosh hegde?blur=25

In conversation with e4m, Santosh Hegde of Licious speaks in detail about the innovative meat delivery industry and how Licious works towards making meat buying a holistic experience

Nilanjana Basu Sep 27, 2022 8:49 AM


The brand has launched a digital ad campaign on their social media platforms

exchange4media Staff Jul 19, 2022 12:12 PM


The brand will sport a new logo that is designed to enliven the lusciousness that one associates with meat - the taste, texture & aroma of the consumption experience

exchange4media Staff Jun 3, 2022 8:38 AM


The brand campaign, developed by Tilt Brand Solutions, has three different short videos

exchange4media Staff Apr 19, 2022 1:07 PM

Vidyanand Krishnan?blur=25

Apart from Krishnan, the D2C unicorn also appointed Meeta Aggarwal as Chief Financial Officer

exchange4media Staff Feb 11, 2022 12:14 PM


Prior to this, Agarwal was with Grofers (now Blinkit) for 6.5+ years

exchange4media Staff Jan 12, 2022 12:05 PM

Santosh Hegde?blur=25

Prior to Disney+ Hotstar, Hegde was with Marico for seven years in various roles

exchange4media Staff Jan 3, 2022 7:18 PM

Prashant Verma?blur=25

Verma brings over 15 years of rich experience across growth, brand building, strategy, marketing and sales, across diverse sectors

exchange4media Staff Dec 1, 2021 1:51 PM


The digital campaign is targeted at a national audience through digital media & brand assets

exchange4media Staff Aug 30, 2021 1:03 PM


The uncle-nephew duo has starred in the brand's 'biggest ever mass media campaign' crafted by TILT

exchange4media Staff Jun 5, 2021 7:56 AM


The agency has already collaborated with the brand for its new 'Nakhra' campaign

exchange4media Staff Jun 4, 2021 12:07 PM