Licious brings home the spirit of Durga Puja

The campaign celebrates the joy of community and Bengali puja traditions

by e4m Staff
Published: Oct 8, 2024 2:39 PM | 1 min read

Licious Durga Puja

In its third edition of the Durga Pujo campaign, Licious captures the essence of Puja through home-cooked meals and unforgettable food memories.

Part of the campaign is an ad, set in a lively Pujo ‘adda’ (gathering). In it, actor Arjun Chakrabarty, and content creators Preeti Sarkar and Unmesh Ganguly, are hosted for a hearty and meaty lunch by actress Sohini Sarkar. Sohini’s signature kosha mangsho (mutton) made with Licious’ juicy, tender mutton, steals the show, transporting her guests back to their own cherished Pujo memories.

“Durga Puja is a time of togetherness, celebration, and feasting with family and friends. Our campaign is inspired by the joy of home-cooked feasts and the love of ‘adda’. We’re delighted to be a part of Pujo celebrations and especially the lives of our Bengali consumers in a way that’s close to their hearts and ours – through meat and seafood at its finest,” Arvind Ramachandran, Chief Marketing Officer, Licious, said.

“The Bengali consumer base across India is a highly discerning one for meat and seafood and is also one of our largest. The way this consumer has embraced our offerings is a huge testament to the quality we bring to the dining table,” Ramachandran added.