How brands took up the Dolly Parton Challenge

Marketers are cashing in on the viral challenge with their own creative spin, showing how brands would portray themselves on LinkedIn, Facebook, Instagram and Tinder

e4m by Shreshtha Verma
Updated: Jan 30, 2020 12:13 PM

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Dolly Patron Challenge

Moment marketing has become one of the most effective and affordable tools for marketers, and 2019 was a big year for it. Even in 2020, marketers have been riding this trend, cashing in on the big moments from around the world. The most recent example of moment marketing is that of “The Dolly Parton Challenge”, where Dolly Parton, the 74-year-old celebrated American singer shared four of her pictures for four different social media platforms – LinkedIn, Facebook, Instagram and Tinder.

Here's the picture that sparked the trend:

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A post shared by Dolly Parton (@dollyparton) on

Each picture shows how she would portray herself on different social media platforms. Her post set the social media abuzz and soon turned into a social media challenge.

Soon after it was shared, it went viral with many people sharing their version of the Dolly Parton Challenge. It didn’t take too long for marketers to take notice of the trend who turned it into a big moment marketing opportunity for brands.

The Dolly Parton Challenge shows how people perceive different social media platforms and how they portray themselves on these four mediums.

From Netflix to Zee Café and Star Movies to Dunkin’ India, brands jumped in on the Dolly Parton Challenge bandwagon to create a buzz among their consumers.

Inspired by Parton, brands made the challenge even more interesting with their own spin on the challenge with creative social media posts. They went on a spree to showcase various facets of the brands as they would portray themselves on LinkedIn, Facebook, Instagram, and Tinder display pictures in this challenge.

Here we take a look at how different brands are joining in the campaign.

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Sahab, hum rang badalne walon mein se nahi hai.

A post shared by MTV India (@mtvindia) on

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A post shared by Glamrs (@beglamrs) on

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A post shared by GoAir (@goairlinesindia) on

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A post shared by Hotstar Premium (@hotstarpremium) on

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A post shared by Nykaa Man (@nykaaman) on

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A post shared by SUBWAY India (@subway_india) on

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A post shared by 99 Pancakes (@99_pancakes) on

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A post shared by Cycling India?? (@velocrushindia) on

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A post shared by Dunkin' Donuts India (@dunkinindia) on

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A post shared by Dabur Honey (@dabur.honey) on

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