moment-marketing
mcd?blur=25

In a delightful use of moment marketing, McDonald’s India with 22feet Tribal Worldwide told Twitterati about everything that's made in their kitchen

exchange4media Staff Aug 27, 2020 4:58 PM

mnforce?blur=25

Through the campaign, Manforce has warned men against the fatherhood situation they will land in if they do not use protection

exchange4media Staff Aug 14, 2020 4:45 PM

Binod Moment Marketing?blur=25

Brand experts share how the 'Binod' trend has become viral and how brands are using this to amplify the messaging of their products or services

Noel Dsouza Aug 11, 2020 8:56 AM

Marketing Campaigns?blur=25

Industry experts believe advertising is increasingly becoming a service, with brands not worrying about sales results or ROI during the lockdown period

Neeta Nair Apr 21, 2020 8:22 AM

Coronavirus Marketing?blur=25

While a deluge of brands have come up with various marketing campaigns, we asked experts how brands could embrace the COVID-19 narrative without latching on to it merely for the moment

Shreshtha Verma Mar 18, 2020 8:37 AM

Dunzo Donald Trump Moment Marketing?blur=25

Burger King and Dunzo were quick to pick up on the Donald Trump ‘mispronouncing’ debacle in Ahmedabad

exchange4media Staff Feb 27, 2020 8:27 AM

Valentines Day Ad Campaigns?blur=25

In this season of love, brands curate innovative marketing strategies to draw in consumers with clutter-breaking campaigns

exchange4media Staff Feb 13, 2020 8:36 AM

Oscars 2020?blur=25

As the world witnessed some historic moments at the 92nd Academy Awards, brands too slid into the discussions online with some topical posts

exchange4media Staff Feb 12, 2020 8:32 AM

Social media marketing?blur=25

With Snapchat creating brand filters and Instagram introducing in-app purchases, marketing has undergone a sea change thanks to social media. However, experts say we have only scratched the surface

Shreshtha Verma Jan 31, 2020 8:19 AM

Dolly Patron Challenge?blur=25

Marketers are cashing in on the viral challenge with their own creative spin, showing how brands would portray themselves on LinkedIn, Facebook, Instagram and Tinder

Shreshtha Verma Jan 29, 2020 8:37 AM

zomato?blur=25

The brand has maintained top-of-mind recall in the food delivery category with its humorous ads across television, print and digital in the last year

Misbaah Mansuri Jan 27, 2020 8:21 AM

Swiggy Creative?blur=25

Industry experts say that Swiggy's take on Zomato while being cheeky brings out the fact that they have larger mindshare in the food tech space

Noel Dsouza Jan 23, 2020 8:33 AM

Decade Challenge?blur=25

From McDonald's India to ICICI Bank, brands took up the #DecadeChallenge highlighting how they have evolved over the decade

Shreshtha Verma Jan 9, 2020 8:56 AM

moment marketing?blur=25

Brands are jumping on the year-end bandwagon with innovative social media creatives

exchange4media Staff Dec 27, 2019 9:02 AM

moment marketing?blur=25

Industry experts weigh in on the growing trend of moment marketing and how it has been benefiting brands

Shreshtha Verma Dec 18, 2019 9:04 AM

Onion Ads?blur=25

Amul, Flipkart, HDFC, Jio News and Swiggy were some of the brands that were quick to leverage the moment while establishing a creative connect with their brand offerings

exchange4media Staff Dec 16, 2019 7:41 AM

Burger King French Fry with Duct Tape?blur=25

The idea conceptualised by advertising agency Buzzman, adds a humorous twist to artist Maurizio Cattelan's exhibit of a banana duct-taped to a wall

exchange4media Staff Dec 10, 2019 8:04 PM

Dabur Chyawanprash?blur=25

Dabur along with Starcom released a print ad campaign in the Times of India for its immunity boost based product Chyawanprash

Anjali Thakur Nov 13, 2019 8:29 AM

Halloween and Brands?blur=25

Moment marketing during festivals like Halloween is a great way for brands to leverage and connect with the millennial consumer

Noel Dsouza Nov 1, 2019 8:24 AM

social media ad campaigns?blur=25

exchange4media takes a closer look at how brands capitalised on moment marketing on social media, and found Soan Papdi as the ‘Mithai of the moment’.

exchange4media Staff Oct 29, 2019 8:59 AM