moment-marketing
manoj kumar byjus?blur=25

Vineet Singh, VP, Brand & Creative Strategy, Think & Learn Pvt. Ltd. (BYJU'S) discusses the brand film for Gandhi Jayanti, the Manoj Kumar collaboration and the efficacy of moment marketing

Anjana Naskar Oct 14, 2021 8:42 AM

Moment Marketing?blur=25

Experts compile a definitive rule book to avoid moment marketing faux pas

Mansi Sharma Aug 18, 2021 8:43 AM

sindhu?blur=25

Sindhu’s firm had issued legal notices to companies for using her name and image without her permission

exchange4media Staff Aug 17, 2021 10:55 AM

pv sindhu?blur=25

The development comes after Tuhin Mishra, the MD of Baseline Ventures that represents Sindhu, criticised the brands for leveraging the athlete's recent win at the Olympics

exchange4media Staff Aug 6, 2021 12:21 PM

election?blur=25

Advertisers jumped on the moment marketing bandwagon on the counting day to leverage conversations and to benefit from the rub-off effect, say experts

Tasmayee Laha Roy May 4, 2021 9:17 AM

mcd?blur=25

In a delightful use of moment marketing, McDonald’s India with 22feet Tribal Worldwide told Twitterati about everything that's made in their kitchen

exchange4media Staff Aug 27, 2020 4:58 PM

mnforce?blur=25

Through the campaign, Manforce has warned men against the fatherhood situation they will land in if they do not use protection

exchange4media Staff Aug 14, 2020 4:45 PM

Binod Moment Marketing?blur=25

Brand experts share how the 'Binod' trend has become viral and how brands are using this to amplify the messaging of their products or services

Noel Dsouza Aug 11, 2020 8:56 AM

Marketing Campaigns?blur=25

Industry experts believe advertising is increasingly becoming a service, with brands not worrying about sales results or ROI during the lockdown period

Neeta Nair Apr 21, 2020 8:22 AM

Coronavirus Marketing?blur=25

While a deluge of brands have come up with various marketing campaigns, we asked experts how brands could embrace the COVID-19 narrative without latching on to it merely for the moment

Shreshtha Verma Mar 18, 2020 8:37 AM

Dunzo Donald Trump Moment Marketing?blur=25

Burger King and Dunzo were quick to pick up on the Donald Trump ‘mispronouncing’ debacle in Ahmedabad

exchange4media Staff Feb 27, 2020 8:27 AM

Valentines Day Ad Campaigns?blur=25

In this season of love, brands curate innovative marketing strategies to draw in consumers with clutter-breaking campaigns

exchange4media Staff Feb 13, 2020 8:36 AM

Oscars 2020?blur=25

As the world witnessed some historic moments at the 92nd Academy Awards, brands too slid into the discussions online with some topical posts

exchange4media Staff Feb 12, 2020 8:32 AM

Social media marketing?blur=25

With Snapchat creating brand filters and Instagram introducing in-app purchases, marketing has undergone a sea change thanks to social media. However, experts say we have only scratched the surface

Shreshtha Verma Jan 31, 2020 8:19 AM

Dolly Patron Challenge?blur=25

Marketers are cashing in on the viral challenge with their own creative spin, showing how brands would portray themselves on LinkedIn, Facebook, Instagram and Tinder

Shreshtha Verma Jan 29, 2020 8:37 AM

zomato?blur=25

The brand has maintained top-of-mind recall in the food delivery category with its humorous ads across television, print and digital in the last year

Misbaah Mansuri Jan 27, 2020 8:21 AM

Swiggy Creative?blur=25

Industry experts say that Swiggy's take on Zomato while being cheeky brings out the fact that they have larger mindshare in the food tech space

Noel Dsouza Jan 23, 2020 8:33 AM

Decade Challenge?blur=25

From McDonald's India to ICICI Bank, brands took up the #DecadeChallenge highlighting how they have evolved over the decade

Shreshtha Verma Jan 9, 2020 8:56 AM

moment marketing?blur=25

Brands are jumping on the year-end bandwagon with innovative social media creatives

exchange4media Staff Dec 27, 2019 9:02 AM

moment marketing?blur=25

Industry experts weigh in on the growing trend of moment marketing and how it has been benefiting brands

Shreshtha Verma Dec 18, 2019 9:04 AM