Brands hop on the #Oscars2020 bandwagon

As the world witnessed some historic moments at the 92nd Academy Awards, brands too slid into the discussions online with some topical posts

e4m by exchange4media Staff
Updated: Feb 12, 2020 9:41 AM
Oscars 2020

The world witnessed historic wins at the 92nd Academy Awards. After Joaquin Phoenix took home the Oscar for the best actor, it was the Korean film Parasite's win that created a lot of chatter online. The South Korean dark comedy became the first non-English film to win an Oscar for best picture.  On this historic occasion, while cinema enthusiasts took to Twitter to share their excitement over the wins, brands also capitalised on the trends to participate in the Oscars commentary with some moment marketing. 

Movie fans tweeted about their favourite movie stars and moments from the Oscars, including Joaquin Phoenix's acceptance speech, Eminem’s surprise performance and Parasite director, Bong Joon-ho’s big win. Parasite has become the first South Korean film and first non-English language to win the best picture. Brands too slid in the discussion with topical brand posts to cash this historic victory. Here, we take a look at how brands made the best of use of the situation with creative ads on social media.

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We also bring to you the most-talked-about celebrities, movies and moments from the Oscars:

Most Tweeted about stars on the Red Carpet

  1. Natalie Portman
  2. Joaquin Phoenix
  3. Margot Robbie
  4. Timothée Chalamet
  5. Spike Lee


Most Tweeted about celebrities

  1. Bong Joon-ho
  2. Joaquin Phoenix
  3. Eminem
  4. Brad Pitt
  5. Natalie Portman


Top 5 most Tweeted moments of the night

  1. Parasite wins Best Picture
  2. Joaquin Phoenix wins Best Actor for Joker
  3. Bong Joon-ho wins Best Director for Parasite
  4. Renee Zellweger wins Best Actress for Judy
  5. Eminem's performance


Most Tweeted about movies

  1. Parasite
  2. Joker
  3. Once Upon a Time in Hollywood
  4. Jojo Rabbit
  5. Toy Story 4

Twitter India also conducted two polls to interact with audiences in India and gather their take on the Oscars. While 50% of the respondents couldn’t get enough of the Oscars, the other half couldn’t care less. Twitter India also asked people which Indian must-match would they want to nominate for the Oscars. While the polls are yet to close, for now, Baahubali seems to be India’s top choice for the Oscars nominations list.

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