Guest Column: Madan Bahal, Co-founder & Managing Director of Adfactors PR says adapatabilty to change will be the key to success in the year ahead

Madan Bahal Dec 31, 2019 4:29 PM

The ad, conceptualised by Star Sports in-house creative team, shows Kapoor and Jaaferi as friends indulging in one-upmanship contests

exchange4media Staff Dec 31, 2019 3:56 PM

Often called 'the best publisher in the world,' Mehta had successfully skippered Knopf for over three decades through some tumultuous times

exchange4media Staff Dec 31, 2019 3:51 PM

Guest Column: Nitin Mantri, President PRCAI & Group CEO, Avian WE, says influencer marketing, social media & community management and multimedia content creation will drive maximum growth in 2020

Nitin Mantri Dec 31, 2019 2:23 PM

The Madbury contest has witnessed a huge response from enthusiastic participants on social media platforms

exchange4media Staff Dec 31, 2019 2:19 PM

Archana Jain, MD & CEO of PR Pundit, explains how with the rise of influencer marketing, brands will foster a longer-term partnership with micro-influencers to drive home impact with authenticity

Archana Jain Dec 31, 2019 1:35 PM

On Jan 1, the channel will showcase back-to-back episodes of the political satires, from 8 am to midnight

exchange4media Staff Dec 31, 2019 1:06 PM

The #SunnyKaNewYearCall is at its early stage, yet it has garnered around a quarter-million views on the star's Instagram profile

exchange4media Staff Dec 31, 2019 12:37 PM

Bhatter has worked extensively across the Education sector and has been associated with companies such as Monster.com and HT Media

exchange4media Staff Dec 31, 2019 11:58 AM

From shifting trends in content creation, tech in offline & traditional commerce to the emergence of 'phygital' experiences, Ranjit Raina, CEO of Geometry Encompass, shares his predictions for 2020

Ranjit Raina Dec 31, 2019 8:54 AM

#Bigil, #Saaho, #Petta among some of the most Tweeted hashtags from the South entertainment industry

Neethu Mohan Dec 31, 2019 8:53 AM

With account movements happening through the year, 2019 was quite an eventful one for the industry

exchange4media Staff Dec 31, 2019 8:32 AM

With the monumental increase in internet consumption, 2019 has been a revolutionary year for influencer marketing and social media influencers

Shreshtha Verma Dec 31, 2019 8:24 AM

Joshi, CEO and CCO, McCann Worldgroup India, & Chairman, McCann Worldgroup Asia Pacific, shares with exchange4media advertising trends that fuelled 2019

Misbaah Mansuri Dec 31, 2019 8:18 AM

Industry experts opine that the upcoming year will be about providing access to wider content from both linear TV and OTT platforms to customers

Sonam Saini Dec 31, 2019 8:16 AM

According to industry heads, an increasing number of people also watched news on TV during this period because of the content

Tasmayee Laha Roy Dec 31, 2019 7:56 AM