‘Go Madbury’ and invent your own Cadbury Dairy Milk

The Madbury contest has witnessed a huge response from enthusiastic participants on social media platforms

e4m by exchange4media Staff
Updated: Dec 31, 2019 2:19 PM

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Madbury

Would you prefer your chocolate crunchy and chewy or does healthy and nutty better define you? How about throwing in some chia seeds? Perhaps you would like to spice things up with some red chillies!

Wondering what we are talking about?

Mondelez-owned Cadbury is inviting consumers in India to invent their own Cadbury Dairy Milk chocolate bar with their ‘Go Madbury’ contest.

The campaign encourages and empowers consumers to not only create their own special chocolate bar but also gives them an opportunity to share their creation with chocolate lovers across the country. The concept is simple and fun at every step of the way. First, you log onto the website www.madbury.in. Then you choose from the 79 different flavours and ingredients that are there and whip up your own special recipe. It’s going to be your own chocolate, therefore only you have a say in whether you want to throw in some peanut butter or orange flavoured Tang in the mix.

With over 3,000 possible combinations of ingredients to choose from, there is plenty of scope to let your imagination and that inner chef take wing. Once you are done mixing, simply stamp your name on it and voila you have your very own personalised Cadbury Dairy Milk. Submit your creation and get a chance to be one of five finalists of the Cadbury Madbury competition. What is even more fun is that you can submit as many entries as you want!

Of the final five, two winners, will be selected through public voting and the winning bars will have the honour of becoming Cadbury Dairy Milk limited edition chocolate next year.

The Madbury contest, which is open to all Indians above the age of 18, is already witnessing a huge response from enthusiastic participants. Social media platforms like Facebook, Instagram and Twitter are drawing in curious users on the back of their quirky and engaging campaigns which capture the essence of the Cadbury’s Madbury contest perfectly.

The campaign will end on January 15, 2020. So without further ado, log onto www.madbury.in and Go Madbury for Cadbury.

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