From Priyanka Chopra to Bhuvam Bam, influencers who transformed digital marketing in 2019
With the monumental increase in internet consumption, 2019 has been a revolutionary year for influencer marketing and social media influencers
Internet consumption has more than tripled, going from 85.4 minutes per day in 2011 to 265.2 minutes in 2019. With this, it's safe to say that 2019 has been a revolutionary year for influencer marketing and social media influencers. The digital marketing landscape has been completely transformed by micro and macro social media influencers, who have gone on to become dominant brand endorsers. Given their popularity and reach on social media, influencers like Bhuvan Bam or Mithila Parkar have been raking in more money than any big Bollywood actor on Instagram and YouTube.
Interestingly, marketers have realised these changing dynamics just in time, and leveraging social media influencers has been the major catalyst in this prodigious shift.
As per the sources, even nano and micro-influencers, who have less than 5,000 and 30,000 followers, respectively charge Rs 3,000-8,000 and Rs 7,000-18,000 per post. On the other hand, influencers with 500,000 or more followers demand Rs 5 lakh to 7 lakh for the same.
Social media sensations like Virat Kohli, Priyanka Chopra, Bhuvan Bam and Mithila Palkar turned all the spotlights towards them with their youthful vibes, which brands are vying to cash in on. Here's taking a look at some of the top social media influencers of 2019.
While talking about top social media influencers, we just cannot forget Priyanka Chopra, the Indian actress into turned to a global sensation and a favourite face among digital advertisers. She has more than 47.7M, 40M and 25.5M followers on Instagram, Facebook and Twitter respectively. Experts believe that the day is not far when Priyanka will be on the list on the most bankable face globally.
For brands, the captain of the Indian cricket team is more than just a run-scoring machine; he's a social media sensation. While he is loved by his fans for his wonderful on-ground performance, he is also sought after by marketers for his appealing personality. With more than 46M followers on Instagram, 37M on Facebook and 32.9M on Twitter, Kohli is a force to be reckoned with. He's been the first choice of brands -- from Myntra to MuveAcoustics -- looking to advertise in the digital world.
From being a comedian to becoming the strongest social media personality, the 25-year-old is the first YouTuber to cross 10M subscribers. Right now, Bam has more than 25M followers across social media platforms. And 2019 has been the most profitable year for him when he made his debut in TVC with Lenskart.
It has been a golden year for Mithila Palkar. In 2019, she made it to some of the most sought-after lists like the GQ's 50 Most Influential Young Indians, Forbes list of 30 under 30 and several others. That's not all; with 6M followers across platforms, she has been making brands chase after her. Palkar has her kitty full with not only acting offers but also endorsement deals of several popular brands on social media.
The 25-year-old YouTuber Prajakta Koli, who has more than 3.6 million subscribers on her channel 'MostlySane' was signed up as the face of H&M India's online store. She also tied up with Yatra.com to create relatable content about travel. She also collaborates often with Samsung. Recently, she even appeared in a television commercial for WhatsApp in 2019.
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