Campaign saw participation from over 100K+ users, amplified by social creators, including Prajakta Koli, Harsh Gujral, Dharnaa, Gurleen Pannu, Anirban Dasgupta, Rahul Dua, Tanmay Singh, & Mohak Narang

NATIVE CONTENT Apr 29, 2026 3:05 PM

A section of content creators is choosing to step away from the hustle and return to 9-to-5 roles, seeking stability over uncertainty

Shalinee Mishra Dec 25, 2025 8:53 AM

Here’s a look at the collabs and posts that made us take note

e4m Staff Sep 9, 2025 1:45 PM

Prajakta Koli was named ‘Influential Personality of The Year’ at e4m IDMA 2025

e4m Staff Jul 18, 2025 6:16 PM

Prajakta Koli engaged in an insightful fireside chat at e4m TechManch and shared her experiences on brand deals, content creation, authenticity and more

e4m Staff Jul 18, 2025 1:01 PM

Prajakta Koli is an Indian YouTuber and actress who has become one of the most popular content creators

e4m Desk Jul 17, 2025 10:36 PM

Creator-driven platforms are expected to draw over $185 billion in direct creator income this year

Shalinee Mishra Jul 2, 2025 2:10 PM

Over the years, Prajakta has carved a niche for herself with her relatable content, strong screen presence, and storytelling

e4m Staff Jun 30, 2025 11:50 AM

Influencers are now monetising their presence, and building new means of income via subscriptions, branded merchandise, and coaching services, note industry observers

Shalinee Mishra Dec 26, 2024 9:33 AM

In a candid chat with e4m, Koli, who is associated with Gillette Venus, spoke about her 4-year-long association with the brand

Tanzila Shaikh Jan 8, 2024 3:25 PM

Guest Column: Mahek Chhaya, Group Head – Strategy, Carat India, explores the growing fandom of independent content creators in India

Mahek Chhaya Jul 8, 2022 8:25 AM

The participants of this challenge stand a chance to win a trip to NASA, USA, and influencers including Prajakta Koli, Sejal Kumar, Bhuvan Bam, Adah sharma have already taken this challenge

exchange4media Staff Nov 22, 2021 4:22 PM

CarryMinati won the Best Gaming Influencer Award and the Most Viral Content Creator of the Year Award

exchange4media Staff Sep 18, 2021 5:45 PM

The two-day event will see leading media and tech companies/brands demonstrate their content and digital offerings to marketers and agencies

exchange4media Staff Jan 28, 2021 8:29 AM

According to Gurpreet Singh, Co-Founder and COO, One Digital Entertainment, the celebrity endorsement business has taken a revenue hit due to the ongoing lockdown

Ruhail Amin May 21, 2020 8:55 AM

YouTuber Prajakta Koli and leading corporate lawyer Zia Mody have also been named in the prestigious list

exchange4media Staff Apr 6, 2020 1:58 PM