7 influencer campaigns that made headlines in last 30 days

Comedian Samay Raina and Ashish Chanchlani recently posted a casual podcast-style chat about their collab with @urbanjunglebags. From teasing each other about endless brand plugs to cracking up over the bag’s USB charging slot, the banter made the ad feel effortless, funny, and memorable. The reel has already crossed 1.9 million likes, with the caption cheekily dropping a discount code. 

https://www.instagram.com/reel/DOQvvgEksh2/?utm_source=ig_web_copy_link

Such influencer-led brand campaign ads were all over Indian social media in August, dominating feeds and sparking conversations. Here’s a look back at the seven that made the loudest noise.  

1. Ankush Bahuguna x Rare Beauty

Rare Beauty’s fragrance launch carried its buzz into August as Ankush Bahuguna was flown in for Selena Gomez’s debut perfume reveal. His content highlighted how Indian creators are increasingly central to global campaigns, amplifying Rare Beauty’s positioning among Gen Z and millennial audiences.

https://www.instagram.com/p/DNASpHvOYUL/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

2. Rihanna’s Fenty Beauty Debut in India

Fenty Beauty’s India entry through Sephora and Tira roped in creators like Ria Mehta, Prachi Popat, and Khushika Pahwa. What made the campaign trendier was how smaller influencers, even without PR kits, bought the products themselves and joined in—turning the launch into a genuine community moment.

https://www.instagram.com/reel/DNDXrteR1DW/?utm_source=ig_web_copy_link

3. Vaseline’s Skydiving Spectacle

Vaseline India went sky-high with its #LaunchInTheClouds campaign for the Cloud Soft Light Moisturiser. Influencers like Ruhi Dosani, Jannat Zubair, and Agasthya Shah skydived out of a Vaseline-branded plane over Dubai, creating visuals as light and airy as the product promised to be.

https://www.instagram.com/reel/DNSwh9lqHnQ/?utm_source=ig_web_copy_link

4. Netflix’s Wednesday Doom Tour

Ahead of Wednesday Season 2, Netflix India enlisted creators like Srishti Garg, Apoorva Mukhija, and Ankush Bahuguna for its “Doom Tour.” The immersive activation localized global hype, ensuring the show trended in India’s Top 10 and dominated online conversations.

https://www.instagram.com/p/DNU4KMRxEf-/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

5. Crocs and Paparazzi Marketing

Crocs jumped on the paparazzi-style trend with podcasters Naina Bhan and Sakshi Shivdasani staging a public spat. The clip went viral across meme pages before being revealed as a campaign, echoing Vaseline’s earlier “caught-on-camera” stunt. It proved once again that faux-candid content can generate more buzz than polished ads.

https://www.reddit.com/r/InstaCelebsGossip/comments/1n3xvha/whats_going_on_here/?utm_source=share&utm_medium=web3x&utm_name=web3xcss&utm_term=1&utm_content=share_button

6. boAt and Purav Jha’s Comic Factory

boAt played to its young audience by collaborating with comic creator Purav Jha, who exaggeratedly dressed in brand gear and played dual roles in a factory-themed sketch. The humor-first approach fit seamlessly with the brand’s identity and connected with its target consumers.

https://www.instagram.com/reel/DNSpmZKPYpO/?utm_source=ig_web_copy_link

7. Prajakta Kohli x Lenskart Factory

Lenskart went big in August with a multi-pronged influencer strategy: Karan Johar and Kusha Kapila for the #FirstLensFree campaign, and Prajakta Koli leading the “Lenskart Factory” narrative. The mix of Bollywood glam and digital relatability helped the brand widen its reach across demographics.

https://www.instagram.com/reel/DNilBzisGvh/?utm_source=ig_web_copy_link

From rare beauty launches to rare viral moments, August showed how influencer campaigns are no longer just an add-on—they are the main act. Whether skydiving from planes, faking paparazzi fights, or slipping ads into comedy podcasts, creators are driving cultural conversations. With September already underway, the bar for creativity—and virality—has been set sky-high.