rihanna

Rihanna in Mumbai: How the Fenty Beauty brand launch turned into viral chatter

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Viral moments and creator-led content contribute to sustained social media visibility and keep the conversation around Fenty Beauty brand active

Vaishnavi Deshpande Apr 27, 2026 3:45 PM

7 influencer campaigns that made headlines in last 30 days

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Here’s a look at the collabs and posts that made us take note

e4m Staff Sep 9, 2025 1:45 PM

Rihanna’s Fenty Beauty ad in India draws criticism over cultural insensitivity

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Fenty Beauty’s missteps highlight the importance of cultural nuance in avoiding tone-deaf marketing

e4m Staff Aug 19, 2025 5:12 PM

No PR attempt can muddle our image internationally, says Mumbai MP Manoj Kotak

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Kotak was reacting to tweets on farmers' protest by international celebrities

exchange4media Staff Feb 4, 2021 12:32 AM