After the success of ‘Still Alive’, the comedian teases a collaboration with Ranveer Allahbadia

Vaishnavi Deshpande Apr 14, 2026 6:35 PM

Duolingo, Airtel, Magicpin and others have joined the Samay Raina meme wave

Shalinee Mishra Apr 12, 2026 4:36 PM

Days after its release, ‘Still Alive’ is driving online conversations, with brands and users creating content inspired by the special

Vaishnavi Deshpande Apr 10, 2026 3:05 PM

Guest Column: Khushboo Mattoo, a journalist turned artist, talks about YouTuber and creator Samay Raina, and his latest comedy special ‘Still Alive’

Khushboo Mattoo Apr 9, 2026 9:18 AM

The revival of ‘India’s Got Latent’ follows a 2025 controversy, when an episode’s viral remarks led to criticism, legal scrutiny, and multiple FIRs

Shalinee Mishra Apr 8, 2026 8:08 AM

The stand-up comedy special marks his comeback more than a year after backlash forced him to take down his show

e4m Staff Apr 7, 2026 6:37 PM

Social media has reacted with amusement, with users commenting on how the products were integrated into the banter

e4m Staff Mar 25, 2026 5:58 PM

From film auteurs with Gen-Z actors to podcasters with wrestling icons, contrast casting has become advertising's sharpest hook in the scroll economy

Aryendra Khan Jan 30, 2026 9:38 AM

From stand-up to lifestyle collabs, these campaigns stood out for visibility and the authentic, seamless way brands were woven into creators’ stories

Shalinee Mishra Jan 10, 2026 9:15 AM

The year saw creators moving beyond platforms, appearing on TV debates, film promotions, festive campaigns & large outdoor billboards, often replacing traditional celebrities in high-visibility media

Shalinee Mishra Dec 31, 2025 9:27 AM

A look at how leading creators maintained momentum and unlocked new collaborations despite controversy in 2025

Vaishnavi Deshpande Dec 26, 2025 12:54 PM

During his four-show run in the capital this year, Samay Raina hinted at the return of his fan-favourite digital property, ‘India’s Got Latent’

Shalinee Mishra Dec 4, 2025 9:20 AM

The stand-up comedian and YouTuber dropped a line during his recent show in Delhi that he ‘will bring back the show’, leading to speculations about the controversial show’s comeback 

e4m Staff Nov 11, 2025 9:33 AM

The video featuring the two comedians has quickly spread across social media for its layered take on India’s multilingual realities aboard a turbulent flight

e4m Staff Nov 10, 2025 7:44 PM

Earlier this year, India’s Got Latent, a popular comedy show hosted by Raina, drew ire for jokes targeting people with disabilities, particularly those with spinal muscular atrophy

e4m Staff Oct 28, 2025 1:26 PM

A look at campaigns that turned the festive frenzy into pure creative sparkle

Aryendra Khan Oct 20, 2025 8:45 AM

As festive ad spend peaks, experts say influencers are key to engagement and conversions, with quick commerce platforms leaning heavily on creators for their festive push

Shalinee Mishra Oct 10, 2025 8:42 AM

A look at the creators in the Top 10 YouTubers list - their journeys, brand collabs, follower count and the net worth 

Shalinee Mishra Oct 9, 2025 9:04 AM

This season, data from multiple collaborations shows stand-up comedians front more campaigns than ever, managing back-to-back partnerships that drive likes, comments, shares, and cultural relevance

Shalinee Mishra Sep 25, 2025 9:18 AM

Before the controversy, Ranveer aka BeerBiceps—was a regular partner for marquee brands

e4m Staff Sep 19, 2025 8:51 PM

Here’s a look at the collabs and posts that made us take note

e4m Staff Sep 9, 2025 1:45 PM

The ad film flips awkwardness into engagement, proving Bold Care’s mantra, that real impact comes from being raw, unpolished, and unforgettable

e4m Staff Sep 3, 2025 12:41 PM

The bench asked Raina and fellow comedians Vipul Goyal, Balraj Paramjit Singh Ghai, Sonali Thakkar and Nishant Jagdish Tanwar to apologise in the same medium where the offensive remarks were made

e4m Staff Aug 25, 2025 2:43 PM

Industry insiders say scarcity isn’t the only reason. Many creators are intentionally keeping their feeds organic to build trust

Shalinee Mishra Aug 18, 2025 9:03 AM

Skitvertising is the internet’s smoothest soft-sell. It feels authentic, especially when it’s delivered through the voice of a creator that audiences already trust

Soumya Gawri Jul 14, 2025 8:41 AM

As Samay Raina's show makes a comeback, brands like Bold Care, Vastrado, Veeba, Spinny and Pop UPI have found themselves back in the spotlight as old content circulates again

Shalinee Mishra Jul 4, 2025 7:56 AM

The show had recently landed in a controversy over remarks made in an episode featuring podcaster Ranveer Allahbadia

e4m Staff Jul 2, 2025 7:10 PM

Brand deals and product placements are no longer the only avenues for income; content creators are successfully leveraging the subscription model to offer premium paywalled content

Shalinee Mishra May 16, 2025 8:59 AM

The film is inspired by the controversy over India’s Got Latent show

e4m Staff Apr 30, 2025 11:37 AM

The venue announced the closure on Instagram, pointing to repeated vandalism and external pressure as key reasons

e4m Staff Mar 24, 2025 11:05 AM

Instead of cutting back on influencer marketing, brands are recalibrating and aligning with content creators who foster real conversations

Shalinee Mishra Feb 26, 2025 9:17 AM

With cancel culture, defamation claims, and legal threats looming over content creators, the need for a safety net has never been more urgent

Shalinee Mishra Feb 25, 2025 9:09 AM

The show had associations with more than 32 brands

Shalinee Mishra Feb 19, 2025 9:18 AM

Under the instructions of NCW Chairperson Vijaya Rahatkar, a hearing has been scheduled on February 17

e4m Staff Feb 12, 2025 1:17 PM

Media veteran Dr Ashish Kaul, Senior Fellow, CCRT - Ministry of Culture, reflects on how the film industry and policymakers were complicit in the erosion of linguistic and social boundaries

Ashish Kaul Feb 12, 2025 11:00 AM

Guest Column: Anup Chandrasekharan, COO, Regional Content - IN10 Media, shares his take on the  Ranveer Allahbadia controversy

Anup Chandrasekharan Feb 11, 2025 10:13 AM

With trouble mounting for Ranveer Allahbadia in the aftermath of his risque comment at Samay Raina's YouTube show, experts raise questions on influencer responsibility and brand safety

Shalinee Mishra Feb 11, 2025 9:06 AM

The world of influencer marketing is riddled with examples of campaigns that missed the mark. Let’s dive into some of the most infamous PR stunts that went sideway

Shalinee Mishra Feb 8, 2025 9:48 AM

With 2-3x more ROI, this marketing approach allows brands to use influencers profile to run ads, creating a better connect with its target audience

Shalinee Mishra Jan 17, 2025 8:52 AM

With influencers replacing celebrities as brand ambassadors, brands are set to bump up their influencer marketing budgets by 23-40% in 2026, say experts

Shalinee Mishra Dec 20, 2024 8:58 AM

Influencers have been spending up to Rs 1 lakh a year, knowing that polished content is no longer optional but a prerequisite for attracting premium collaborations

Shalinee Mishra Dec 17, 2024 12:02 PM

By allowing themselves to be roasted on Raina's India's Got Latent, these brands are not just integrating their messaging but doing so in a way that aligns with the humour and irreverence Gen Z loves

Shalinee Mishra Dec 9, 2024 9:11 AM

While comic Samay Raina ‘barbequed’ Zomato in his post, the food delivery platform has also come up with cheeky print ads to celebrate the occasion

e4m Staff Jul 10, 2024 12:42 PM

Netizens dug out tweets by Bhat from 2013 where he joked about Hindu gods, forcing the company to pull down its latest campaign featuring the comedian

exchange4media Staff Feb 13, 2023 8:31 AM

The campaign #SamayKoSahiKaamPeLagao by Schbang stars stand-up comedian Samay Raina alongside Bhat

exchange4media Staff Jan 30, 2023 12:55 PM