influencer-marketing
greenroom?blur=25

How brands should adapt their proposition to cater to the evolving consumer landscape

exchange4media Staff Jul 10, 2021 10:11 AM

Ritwik Sharma?blur=25

Guest Column: Communications consultant Ritwik Sharma shares why influencers today enjoy more trust than ads do among consumers

Ritwik Sharma Jul 9, 2021 1:40 PM

budweiser?blur=25

The agency will handle the overall duties for the brand, meeting specific campaign objectives and increasing brand awareness through influencer outreach

exchange4media Staff Jul 8, 2021 1:55 PM

ASCI roundtable?blur=25

ASCI had organised a social media roundtable to talk about the success of its influencer guidelines and discuss the way ahead

exchange4media Staff Jul 1, 2021 8:56 AM

Chtrbox CEO Pranay Swarup and COO Julie Kriegshaber?blur=25

Chtrbox CEO Pranay Swarup and COO Julie Kriegshaber talk about gearing up for the company's next phase of spontaneous growth in association with QYOU

Mansi Sharma Jun 22, 2021 9:24 AM

Amey Asuti?blur=25

Guest Column: Amey Asuti, Founder and Managing Director, Futuready Media, believes that influencer marketing & customer engagement through live streaming are emerging digital marketing trends

Amey Asuti Jun 3, 2021 8:44 AM

anytag?blur=25

The service will now extend to talent management and influencer agencies and multi-channel networks

exchange4media Staff Jun 2, 2021 11:11 AM

influencer?blur=25

Experts also raised concerns about the guidelines' impact on micro & nano influencers and celeb endorsers

Mansi Sharma May 28, 2021 9:24 AM

kidfluence?blur=25

While presently in its infancy, the industry shows great potential, but concerns about kids' mental health and safety can't be ignored, say experts

Mansi Sharma May 27, 2021 9:28 AM

The Collective Artists Network - UFO Moviez?blur=25

This move by both players will help amplify their existing strengths and infrastructure in their respective fields

exchange4media Staff Apr 28, 2021 4:42 PM

kwan?blur=25

The Group CEO & Co-founder of The Collective Artists Network (formerly known as Kwan) talks about the rebranding of the company, new business verticals and more

Sonam Saini Apr 20, 2021 8:57 AM

ClanConnect.ai?blur=25

The AI-driven influencer marketing platform recently gleaned insights into the state of influencer marketing in India

exchange4media Staff Apr 16, 2021 1:25 PM

kunal kishore?blur=25

COO Sinha explains how the AI-powered influencer management platform generates algorithms to meet brands' requirements around several touchpoints like follower count, location, engagement rate, etc.

Mansi Sharma Apr 6, 2021 8:50 AM

Archana Jain?blur=25

Guest Column: Research as well as experience point to healthy ROIs for most businesses that use an influencer marketing strategy, said Archana Jain, Managing Director & CEO

Archana Jain Mar 25, 2021 3:00 PM

Buzzoka Report?blur=25

Instagram leads as the primary choice of brands in 2020 with 82% of marketers' choice, followed by YouTube at 41%

exchange4media Staff Mar 18, 2021 2:36 PM

chtrbox?blur=25

The new division will power content creators to fulfill their potential across digital mediums, while providing integrated support and advisory

exchange4media Staff Mar 17, 2021 5:08 PM

Kisan Konnect - Digital Refresh Networks?blur=25

The agency will be offering a digitally-driven holistic approach to the farmer producer company, right from planning, content, and creative making to influencer marketing

exchange4media Staff Mar 11, 2021 2:20 PM

Max Fashion Campaign?blur=25

Envisaged by DViO Digital, this initiative will be rolled out across digital, influencer communities and on-ground workshops

exchange4media Staff Mar 2, 2021 1:05 PM

Asci?blur=25

Industry observers opine that the draft guidelines will create a balance between the three stakeholders - the brand, the influencer, and the influencer’s audience

Nafisa Shaheen Feb 25, 2021 9:13 AM