The GroupM INCA-e4m India Influencer Marketing report 2022 says digital trust and authenticity are key variables in ensuring influencer credibility in the eyes of the consumers

exchange4media Staff 5 hours ago

impact digital influencer conference?blur=25

The launch will be preceded by the second edition of the e4m Influencer Conference 2022

exchange4media Staff Nov 25, 2022 8:20 AM


The OML-funded platform will help organise the influencer marketing economy by connecting brands with the right influencer and managing the entire campaign pipeline

exchange4media Staff Sep 21, 2022 11:06 AM


After a set of guidelines for surrogate and misleading ads, the Centre has announced to bring additional guidelines to tighten grip on social media influencers

Kanchan Srivastava Sep 12, 2022 8:32 AM

clan Connect?blur=25

The move will remove entry barriers and democratize influencer marketing function for brands and agencies

exchange4media Staff Jul 18, 2022 7:02 PM


According to experts, nano influencers have a higher engagement rate, offering 30% higher chances of consumers purchasing a product that is recommended by them

Kanchan Srivastava Jun 13, 2022 8:55 AM


Panelists shared their valuable inputs on 'Impact of influencer marketing and social media on the public relations' at the IPRCCC 2021

exchange4media Staff Apr 13, 2022 1:28 PM

Shuchi Sethi?blur=25

Guest Column: Shuchi Sethi, India Lead, AnyTag, shares the complete guide to influencer marketing, along with its benefits and efficiency

Shuchi Sethi Mar 2, 2022 9:01 AM


Viral Pitch will be working towards generating brand awareness through strategic engagements with selected categories of lifestyle, fashion and beauty influencers

exchange4media Staff Feb 28, 2022 12:34 PM


This acquisition will allow Wunderman Thompson to offer its clients and brands much deeper and more direct access to the creator economy

exchange4media Staff Feb 23, 2022 8:24 AM


Lack of standardization in the industry and practices like bidding need to be addressed for influencers across levels to get fair pay, believe experts 

Mansi Sharma Feb 4, 2022 8:30 AM

Barkha Singh?blur=25

Starting today, we bring you success stories of ‘influencers’ who have been acknowledged for their contributions and great work in the industry

Mansi Sharma Nov 9, 2021 8:52 AM

Vishnu Kanth Gokul?blur=25

Prior to joining Qoruz, Vishnu worked as Regional Sales Head west at Cricbuzz

exchange4media Staff Sep 27, 2021 5:33 PM


In partnership with upGrad, the PR firm aims at creating a future-ready workforce through upskilling their skillsets like social media, influencer marketing and more

exchange4media Staff Sep 23, 2021 2:20 PM

influencer panel?blur=25

e4m Influencer Marketing Conference: M A Parthasarthy spoke to Nishant Kashikar, Anuja Mishra, Manasi Narasimhan, Gurpreet Singh, Sebastien Caurdron, and Aditya Aima

exchange4media Staff Sep 21, 2021 8:39 AM

Rajesh Ramakrishnan?blur=25

Rajesh Ramakrishnan, MD, Perfetti Van Melle India, delivered a keynote speech on 'Building brands through the power of influence' at e4m’s Influencer Marketing Conference

exchange4media Staff Sep 20, 2021 1:15 PM

e4m Influencer Marketing Conference?blur=25

Woodward, Global Managing Director, INCA delivered the keynote address at e4m’s Influencer Marketing Conference

exchange4media Staff Sep 20, 2021 9:09 AM

mathew chandy?blur=25

At the e4m Influencer Marketing Conference, Chandy, the MD of Duroflex, explained how local influencers and campaigns helped the brand grow its sales from smaller towns

exchange4media Staff Sep 20, 2021 8:47 AM