influencer-marketing
Asci?blur=25

Industry observers opine that the draft guidelines will create a balance between the three stakeholders - the brand, the influencer, and the influencer’s audience

Nafisa Shaheen Feb 25, 2021 9:13 AM

asci?blur=25

This will ensure that consumers don't confuse the advertised content with user-generated ones

exchange4media Staff Feb 22, 2021 8:49 AM

Total Gaming - Opraah?blur=25

The agency will be looking into end-to-end influencer management activities, brand partnerships and further leveraging the brand value of the gaming influencer

exchange4media Staff Feb 16, 2021 1:55 PM

Neha Puri?blur=25

Guest Column: Neha Puri, Founder & CEO, VavoDigital, suggests that influencer marketing, a hybrid of old and new marketing & advertising tools, is everything that a modern-day campaign needs to be

Neha Puri Feb 10, 2021 8:41 AM

VavoDigital?blur=25

The platform will allow brands to discover and engage with influencers to execute and monitor media, brands, product and sales campaigns

exchange4media Staff Feb 2, 2021 5:35 PM

Joji George, Gonuts?blur=25

In a conversation with e4m, George, Co-Founder, GoNuts, talks about how the pandemic has impacted influencer marketing and their plans to overcome the challenges

Ruhail Amin Dec 21, 2020 9:12 AM

connect?blur=25

Virat Kohli, Shraddha Kapoor, and Deepika Padukone emerged as the most popular influencers in the country

exchange4media Staff Dec 15, 2020 5:54 PM

tarun?blur=25

On the launch of its #WearASmile campaign, Urban Company’s Director-Marketing Tarun Menon shares insights on the campaign, the inspiration behind it, and more

Nafisa Shaheen Dec 8, 2020 8:23 AM

Joji George?blur=25

Joji George, Co-Founder, Gonuts, spoke on ‘Building a Brand in the Experience Economy’ at the recent e4m India Brand Conclave 2020

exchange4media Staff Dec 4, 2020 1:12 PM

PR Corp Comm?blur=25

Kunal Kishore, Founder Director, Value 360 Communications & Co-founder and COO ClanConnect.ai, delivered a keynote at e4m PR and Corp Comm 40 under 40 Summit 2020

exchange4media Staff Dec 1, 2020 8:25 AM

recap?blur=25

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Nov 28, 2020 7:54 AM

ClanConnect.ai?blur=25

Brands such as Toppr, Coinswitch, Oriflame, XClub by Infinix, Cartoon Network, Shopmatic have joined the clientele of the AI-driven influencer marketing platform

exchange4media Staff Nov 2, 2020 12:29 PM

influencer marketing?blur=25

Experts opine that brands are increasingly understanding the value of PR and are open to exploring new methodologies like influential marketing to reach their target audience

Nafisa Shaheen Oct 27, 2020 8:45 AM

Mad Influence?blur=25

In a virtual session today, panellists will discuss the virtues of influencer marketing in today’s times and its role in brand building

exchange4media Staff Oct 23, 2020 9:05 AM

ClanConnect?blur=25

ClanConnect.ai is an AI-enabled platform that allows brands to scale their influencer marketing efforts

exchange4media Staff Oct 16, 2020 1:21 AM

Insta?blur=25

‘Love Runs Deep’ is Instagram's first campaign in India aimed at marketers and advertisers

exchange4media Staff Oct 8, 2020 7:19 PM

instgram?blur=25

The campaign will be promoted through print and digital media, including on the Facebook family of apps

exchange4media Staff Oct 8, 2020 3:43 PM

Influencers?blur=25

Industry players say with the heralding of the festive season, brands will look to create influencer marketing campaigns and PR firms will be key in vetting of influencers

Nafisa Shaheen Sep 28, 2020 8:44 AM

rohit sharma?blur=25

Sharma, COO of AnyMind Group and Co-Founder of POKKT, talks about the launch of influencer management platform CastingAsia in India

Dipali Banka Sep 11, 2020 9:01 AM