influencer-marketing
Nano-influencer?blur=25

According to experts, nano influencers have a higher engagement rate, offering 30% higher chances of consumers purchasing a product that is recommended by them

Kanchan Srivastava Jun 13, 2022 8:55 AM

IPRCCC?blur=25

Panelists shared their valuable inputs on 'Impact of influencer marketing and social media on the public relations' at the IPRCCC 2021

exchange4media Staff Apr 13, 2022 1:28 PM

Shuchi Sethi?blur=25

Guest Column: Shuchi Sethi, India Lead, AnyTag, shares the complete guide to influencer marketing, along with its benefits and efficiency

Shuchi Sethi Mar 2, 2022 9:01 AM

Lotus?blur=25

Viral Pitch will be working towards generating brand awareness through strategic engagements with selected categories of lifestyle, fashion and beauty influencers

exchange4media Staff Feb 28, 2022 12:34 PM

WPP?blur=25

This acquisition will allow Wunderman Thompson to offer its clients and brands much deeper and more direct access to the creator economy

exchange4media Staff Feb 23, 2022 8:24 AM

micro-influencers?blur=25

Lack of standardization in the industry and practices like bidding need to be addressed for influencers across levels to get fair pay, believe experts 

Mansi Sharma Feb 4, 2022 8:30 AM

Barkha Singh?blur=25

Starting today, we bring you success stories of ‘influencers’ who have been acknowledged for their contributions and great work in the industry

Mansi Sharma Nov 9, 2021 8:52 AM

Vishnu Kanth Gokul?blur=25

Prior to joining Qoruz, Vishnu worked as Regional Sales Head west at Cricbuzz

exchange4media Staff Sep 27, 2021 5:33 PM

upGrad?blur=25

In partnership with upGrad, the PR firm aims at creating a future-ready workforce through upskilling their skillsets like social media, influencer marketing and more

exchange4media Staff Sep 23, 2021 2:20 PM

influencer panel?blur=25

e4m Influencer Marketing Conference: M A Parthasarthy spoke to Nishant Kashikar, Anuja Mishra, Manasi Narasimhan, Gurpreet Singh, Sebastien Caurdron, and Aditya Aima

exchange4media Staff Sep 21, 2021 8:39 AM

Rajesh Ramakrishnan?blur=25

Rajesh Ramakrishnan, MD, Perfetti Van Melle India, delivered a keynote speech on 'Building brands through the power of influence' at e4m’s Influencer Marketing Conference

exchange4media Staff Sep 20, 2021 1:15 PM

e4m Influencer Marketing Conference?blur=25

Woodward, Global Managing Director, INCA delivered the keynote address at e4m’s Influencer Marketing Conference

exchange4media Staff Sep 20, 2021 9:09 AM

mathew chandy?blur=25

At the e4m Influencer Marketing Conference, Chandy, the MD of Duroflex, explained how local influencers and campaigns helped the brand grow its sales from smaller towns

exchange4media Staff Sep 20, 2021 8:47 AM

recap?blur=25

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Sep 18, 2021 9:10 AM

influencer marketing?blur=25

The inaugural edition of the Influencer Marketing Conference witnessed an insightful discussion on building brands through influence

exchange4media Staff Sep 18, 2021 9:05 AM

panel?blur=25

e4M Influencer Marketing Conference: Editor Naziya Alvi Rahman spoke to Manisha Kapoor, Lakshmi Balasubramanian, Sagar Pushp, Viraj Sheth, Shahir Muneer and Vikram Kari

exchange4media Staff Sep 18, 2021 9:00 AM

e4m - groupm Ina report?blur=25

According to the GroupM INCA – e4m India Influencer Marketing report, the market is expected to grow at a CAGR of 25%, making it a Rs 2200 cr industry by 2025

exchange4media Staff Sep 17, 2021 2:45 PM

e4m’s Influencer Marketing Conference?blur=25

The conference will showcase a stellar line-up of industry experts who will discuss the landscape of influencer marketing in India

exchange4media Staff Sep 16, 2021 8:52 AM

Devkey Advani?blur=25

FacesCanada Creative Director Devkey Advani shared the story behind the campaign and the impact it has had on people

exchange4media Staff Sep 7, 2021 8:35 AM