influencer-marketing
The objective is not merely to generate visibility, but to create campaigns that stand out, spark conversation and connect with entirely new consumer groups
Shalinee Mishra May 30, 2026 9:10 AM
As per the report, of the 1,609 influencer ads processed 97.3% required modification, with over 54% promoting categories prohibited by law or where advertising is restricted
e4m Staff May 28, 2026 11:20 AM
Brands are moving away from vanity metrics and increasingly betting on creators with audience trust, niche authority and strong category alignment, say experts
Shalinee Mishra May 27, 2026 9:31 AM
Before joining Fixderma, Chirag Jagwani worked with Agile Ventures Pvt Ltd, Robobull Technologies Pvt. Ltd, Printvenue, among others
e4m Staff May 26, 2026 2:31 PM
The ROI of Relatability! Why niche storytelling and hyper-local communities are driving deep engagement and brand loyalty in India’s 2026 creator economy
NATIVE CONTENT May 26, 2026 11:48 AM
Moorthy’s additional responsibilities include media buying, influencer marketing, brand building, and oversight linked to Lightbox, the company’s in-house creative agency
Imran Fazal May 26, 2026 9:14 AM
Industry executives say influencer marketing is shifting from vanity metrics to trust, micro creators and measurable conversions, as brands prioritise authenticity and performance over reach
Shalinee Mishra May 18, 2026 8:47 AM
Mayank Bhatnagar returns to Madison with over 25 years of experience across India, Malaysia and Singapore
e4m Staff May 13, 2026 11:00 AM
Orry’s departure follows the recent exit of Janhvi Kapoor from the agency
e4m Staff Apr 30, 2026 11:59 AM
As FMCG brands invest more in momfluencers, creator earnings remain uneven, highlighting a gap between brand spending and influencer payouts
Shalinee Mishra Apr 29, 2026 8:48 AM
Industry executives say this shift is pushing a significant chunk of digital budgets (25%) towards creator-led content, as brands chase scale and measurable results in a crowded market
Shalinee Mishra Apr 21, 2026 8:33 AM
Early adopters say the intersection of programmatic and influencer marketing drives real business outcomes, allowing marketers to match brand messaging with customer profiles & preferences
Shalinee Mishra Apr 20, 2026 8:47 AM
Earlier, Borda has also worked with ShareChat, Korra, ByteDance, Buzzone and Cookie Digital
Apart from higher spending on IPL influencer marketing, more brands are entering the ecosystem with a clear move towards season-long creator partnerships instead of short, campaign-led bursts
Shalinee Mishra Mar 30, 2026 9:25 AM
According to the study, the growth is being underpinned by a surge in creator participation
Shalinee Mishra Mar 19, 2026 9:47 AM
Company announces expansion of focus toward first-party data collaboration, CTV ecosystems, premium media supply and proprietary marketing technology
e4m Staff Mar 10, 2026 2:08 PM
Industry observers say this move underscores Honasa’s intent to strengthen local market resonance for its brands
e4m Staff Feb 26, 2026 12:46 PM
Rahul Titus moved on from Ogilvy in October last year after a 12-year stint
e4m Staff Feb 23, 2026 5:48 PM
Specfluencing refers to creators tagging brands and producing content that resembles a paid partnership, without any formal association
Shalinee Mishra Feb 11, 2026 8:29 AM
As audiences grow wary of overt ads, PR gifting offers a subtle workaround. Seemingly spontaneous social posts are often the result of precise timing, cultural fit, and strategic seeding
Shalinee Mishra Feb 10, 2026 9:11 AM
Sherin Varghese, Senior Director, Burson Genesis, on the evolving influencer marketing landscape and why authenticity, relevance and transparency matter today
Sherin Varghese Feb 6, 2026 1:47 PM
Industry executives say it is a game of perception, with a combination of incentives and risk aversion being key factors for brands to decide between macro and micro influencers
Shalinee Mishra Feb 6, 2026 8:48 AM
Sunil D'Souza, MD & CEO, Tata Consumer Products, is the Jury Chair for the 5th edition of the awards
Brands turn to creators for their human, relatable voice. But with 95% now using AI to create and grow content, that line is beginning to blur. Here’s what experts say
Shalinee Mishra Jan 28, 2026 9:16 AM
Most recently, Shidush Contractor served as Business Head – Middle East & North Africa at Qoruz
e4m Staff Jan 22, 2026 10:23 AM
Industry players call for stronger verification mechanisms, accountability, consolidation and better creator ecosystems to be able to deliver better ROI for brands
Shalinee Mishra and Anuja Jain Jan 7, 2026 9:21 AM
Industry observers say that creators who approached gigs like a business, with structure and planning, saw sustainable growth, but those chasing only virality may have struggled with consistency
Shalinee Mishra Jan 6, 2026 9:05 AM
A look at how leading creators maintained momentum and unlocked new collaborations despite controversy in 2025
Vaishnavi Deshpande Dec 26, 2025 12:54 PM
From ASCI cracking down on influencers to SEBI calling out unregulated finfluencers packaging market opinions as 'education', we take a look at all the shake-ups in the sector this year
Shalinee Mishra Dec 19, 2025 9:30 AM
Industry heads converged at the conference to decode influencer campaigns, pop culture, the creator economy and more
e4m Staff Dec 18, 2025 2:36 PM
At the fifth edition of the conference, the panellists will share insights on the topic ‘The New Power Players: Community-Led Influence’
At the fifth edition of the conference on December 17, panellists will share key insights on the topic ‘Culture, Commerce, and Credibility: The New 3Cs of Modern Marketing’
As per a KlugKlug industry analysis, only one-quarter of India’s influencer marketing spend moves through visible, organised channels
e4m Staff Dec 9, 2025 11:15 AM
According to industry experts, a few top influencers earn lakhs monthly, while thousands of smaller creators chase brand deals and wait for payments, questioning career sustainability
Shalinee Mishra Nov 28, 2025 9:30 AM
Experts say what was once a simple process of selecting the largest creators has evolved into a sophisticated, data-led media economy
Shalinee Mishra Nov 27, 2025 9:05 AM
The fifth edition of the conference on December 17 will focus on the theme ‘Influence 3.0- The Age of Authentic Impact’
As the New Year approaches, brands are turning to regional creators to aid discovery and drive measurable campaign impact
Shalinee Mishra Nov 20, 2025 9:43 AM
The report revealed that offshore and illegal betting promotions topped the list with 683 cases, followed by personal care at 194
e4m Staff Nov 11, 2025 1:50 PM
Long-term partnerships enable deeper authenticity and measurable impact with strongest recall emerging over 6-12 months, explain industry players
Shantanu David Nov 10, 2025 9:09 AM
Marketers are finding new ways to capture the ‘shaadi spirit’ and make their products part of India’s wedding conversations
Shalinee Mishra Nov 5, 2025 8:19 AM
Bihar’s 2025 election has shifted to the digital arena, where Bhojpuri stars and local influencers are driving political narratives through reels, memes, and viral campaigns
Shalinee Mishra Oct 15, 2025 9:32 AM
As festive ad spend peaks, experts say influencers are key to engagement and conversions, with quick commerce platforms leaning heavily on creators for their festive push
Shalinee Mishra Oct 10, 2025 8:42 AM
Industry players say transparency builds credibility and improves trust and engagement metrics; collaborations perform well despite being openly tagged as paid
Aryendra Khan Oct 8, 2025 8:28 AM
As influencer marketing grows into a multi-billion-dollar industry, brands need deeper insights than native analytics provide, understanding why posts perform and how they impact business outcomes
Shalinee Mishra Oct 6, 2025 8:50 AM
FINNFluence is a next-generation influencer marketing solution designed to bring trust, compliance, and measurable impact back to the heart of influencer marketing
e4m Staff Sep 25, 2025 4:52 PM
This season, data from multiple collaborations shows stand-up comedians front more campaigns than ever, managing back-to-back partnerships that drive likes, comments, shares, and cultural relevance
Shalinee Mishra Sep 25, 2025 9:18 AM
Content creator Dolly Singh speaks to e4m on why convincing brands for new-age content is still a challenge, her experimentation with vertical-format storytelling, and more
Shalinee Mishra Sep 22, 2025 9:24 AM