Influencers are venturing into films, launching their own fashion brands and conducting shows & workshops. The creator economy set to grow despite looming recession, experts say

Kanchan Srivastava Dec 2, 2022 8:37 AM

The new guidelines may not have a major impact on influencer activities but a drop can be seen in barter deals being undertaken by brands as they will probably be under the ambit of TDS, say experts

Shantanu David Jun 24, 2022 8:58 AM

Panelists shared their valuable inputs on 'Impact of influencer marketing and social media on the public relations' at the IPRCCC 2021

exchange4media Staff Apr 13, 2022 1:28 PM

In today’s edition of Influencer Series, Bam talks about his journey to becoming one of India’s most loved YouTubers, his latest web series Dhindhora, his brand associations and more

Mansi Sharma Dec 23, 2021 8:58 AM

Guest Column: Neha Bajaj, Founder & Managing Director, Scroll Mantra Pvt. Ltd., shares how a right influencer collaboration can do wonders for brands

Neha Bajaj Sep 8, 2021 3:35 PM

ASCI had organised a social media roundtable to talk about the success of its influencer guidelines and discuss the way ahead

exchange4media Staff Jul 1, 2021 8:56 AM

Commenting on the association, Sambit Dash, VP Marketing, Honasa Consumer Pvt. Ltd., said that Hassanandani resonates with our consumers and fits in strongly with our brand ideology of Goodness Inside

exchange4media Staff Feb 25, 2021 3:45 PM

Manisha Kapoor, Secretary General, ASCI, opens up about the body’s guidelines for social media influencers, what's in it for brands, and more

Misbaah Mansuri Feb 22, 2021 8:29 AM

The insurer, in a unique approach, has employed the social media influence of its own sales fraternity to unveil the campaign

exchange4media Staff Feb 15, 2021 1:46 PM

Through the campaign, WeddingWire India in association with influencers celebrate stories of love and wedding preparation in times of the pandemic and digitisation

exchange4media Staff Dec 8, 2020 2:39 PM

At the e4m e-Content Jam, experts exchanged views on the winning mantra for building brands via influencers

exchange4media Staff Jun 23, 2020 8:40 AM

YouTube influencer, Abhijeet Bhansali, who goes by the online name Bearded Chokra was ordered to remove his video negatively reviewing Marico's Parachute coconut oil

exchange4media Staff Jan 16, 2020 5:50 PM

With the monumental increase in internet consumption, 2019 has been a revolutionary year for influencer marketing and social media influencers

Shreshtha Verma Dec 31, 2019 8:24 AM

Conceptualised by Mullen Lowe Lintas, the #HalkaRakhYaar campaign has been rolled out for the launch of Lenkart's AIR range

exchange4media Staff Nov 19, 2019 5:15 PM

PayPal will partner with social media influencers including Chef Ranveer Brar, Gopal Datt, Malhaar Rathod and Aditi Shetty

exchange4media Staff Oct 14, 2019 1:41 PM

UK’s independent industry self-regulation group Advertising Standards Authority recently said anyone with 30,000 followers should be considered a celebrity on social media

Shreshtha Verma Jul 10, 2019 8:56 AM

Brand ambassadors Katrina Kaif, Shweta Bachchan Nanda and Prabhu Ganesan took to Instagram to mark their participation

exchange4media Staff May 13, 2019 3:37 PM