As per the mandate, WATConsult will be responsible for social media management, digital creative designing, content marketing, and ORM for the brand

exchange4media Staff 1 hour ago


Industry experts opine that Musk’s plans to bring about dramatic changes to the microblogging site's functioning could have seismic shifts for a plethora of businesses

Shantanu David May 10, 2022 8:31 AM

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Naved Chaudhary, Marketing Head, Ingram Micro India, shares how they have shifted their focus to data-driven omnichannel marketing from traditional marketing, trends they follow, and more

Kanchan Srivastava May 5, 2022 8:41 AM

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With Musk as the new owner of Twitter, industry observers deliberate over the billionaire's claim to be a ‘free speech absolutist’

Kanchan Srivastava Apr 27, 2022 8:48 AM

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Growth in digital and social media space critical for us to win with our target audience, says Kavitha Ganesan, General Manager – Marketing at TVS Eurogrip

exchange4media Staff Apr 26, 2022 4:50 PM


Want to make Twitter better than ever by enhancing the product with new features, says the billionaire businessman

exchange4media Staff Apr 26, 2022 8:53 AM


Starcom’s monthly report shares the most trending moments and content from the month of March

exchange4media Staff Apr 16, 2022 8:33 AM


Panelists shared their valuable inputs on 'Impact of influencer marketing and social media on the public relations' at the IPRCCC 2021

exchange4media Staff Apr 13, 2022 1:28 PM

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This service arms the corporate clients & their agencies with accurate and timely social media updates, trends & on-ground intelligence at the click of a few buttons

exchange4media Staff Mar 23, 2022 7:01 PM


Industry observers say while social media still bags the highest share of digital media revenues, video offers a 360-degree engagement experience and is the easiest way to communicate

Mansi Sharma & Kanchan Srivastava Feb 18, 2022 8:48 AM


The decision will go a long way in reducing the burden on brands and influencers and will encourage greater compliance from all parties, said ASCI

exchange4media Staff Feb 14, 2022 4:33 PM

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The social media campaign ‘ChunoSahi’ is ideated and conceptualized by Leads Brand Connect

exchange4media Staff Feb 14, 2022 4:15 PM

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The agency will be using consumer insights to connect with hockey fans in India and abroad

exchange4media Staff Feb 11, 2022 12:45 PM


Speaking to analysts during the Q4 earnings call, Chief Executive Officer and Co-Founder Evan Spiegel said the company is using its learnings in India to plan community growth in new geographies

exchange4media Staff Feb 5, 2022 8:32 AM


We received 2 consumer complaints against Ranveer Singh, and 2 suo motu complaints each against Urvashi Rautela and Jacqueline Fernandez, said ASCI Secretary General Manisha Kapoor

Kanchan Srivastava Feb 1, 2022 8:45 AM


We bring to you a comprehensive list of the month’s most trending topics and moments as compiled by Starcom

exchange4media Staff Jan 4, 2022 8:55 AM

Suhel Seth?blur=25

Columnist and businessman Suhel Seth spoke to Kailashnath Adhikari, MD, Governance Now, as part of the Visionary Talk series

exchange4media Staff Dec 29, 2021 9:00 AM

Megha Ahuja?blur=25

Ahuja, VP-Digital Media Planning, Carat India, said that the ad spends on digital verticals are decided based on which platform has the maximum reach, affinity for target audience

Kanchan Srivastava Dec 28, 2021 9:11 AM