social-media
Dolly Patron Challenge?blur=25

Marketers are cashing in on the viral challenge with their own creative spin, showing how brands would portray themselves on LinkedIn, Facebook, Instagram and Tinder

Shreshtha Verma 18 hours ago

Wave X?blur=25

Lodestar UM’s study Wave X Remix Culture analyses the four most influential shifts shaping the modern consumer - Resist, Retrograde, Recreate & Reglocalise

Shrikant Shenoy Jan 23, 2020 9:04 AM

Abhijeet Bhansali?blur=25

YouTube influencer, Abhijeet Bhansali, who goes by the online name Bearded Chokra was ordered to remove his video negatively reviewing Marico's Parachute coconut oil

exchange4media Staff Jan 16, 2020 5:50 PM

Wave X Remix Culture?blur=25

Lodestar UM’s study Wave X Remix Culture analyses the four most influential shifts shaping the modern consumer - Resist, Retrograde, Recreate & Reglocalise

Shrikant Shenoy Jan 14, 2020 8:24 AM

Decade Challenge?blur=25

From McDonald's India to ICICI Bank, brands took up the #DecadeChallenge highlighting how they have evolved over the decade

Shreshtha Verma Jan 9, 2020 8:56 AM

Shraddha Kapoor Helo Superstar?blur=25

The campaign invites users to participate and showcase their creative streak across eight different categories

exchange4media Staff Jan 8, 2020 2:22 PM

Deepika TikTok?blur=25

Deepika Padukone’s debut on TikTok days before the release of her latest film 'Chhapaak' underlines the platform's growing popularity for movie promotion

Shikha Paliwal Jan 8, 2020 8:49 AM

Social media?blur=25

A survey by Hootsuite has identified five key social media trends for the year

exchange4media Staff Jan 7, 2020 3:48 PM

Gemius Design Studio?blur=25

Gemius Design Studio will be responsible for formulating creative strategy, content creation & design across social media and digital platforms for Prag & Co

exchange4media Staff Jan 2, 2020 11:58 AM

COLORS?blur=25

From generating cultural touchpoints and driving social media engagement, COLORS not only built and enhanced consumer engagements across platforms but also won 30+ awards across categories

exchange4media Staff Jan 2, 2020 11:18 AM

Social Media Influencers?blur=25

With the monumental increase in internet consumption, 2019 has been a revolutionary year for influencer marketing and social media influencers

Shreshtha Verma Dec 31, 2019 8:24 AM

GoAir Christmas Campaign?blur=25

GoAir is running the campaign across social media platforms including Facebook, Twitter, YouTube, Instagram, and LinkedIn

exchange4media Staff Dec 30, 2019 2:41 PM

Influencer Marketing?blur=25

Influencer marketing flourished in 2019, with brands making a beeline for popular-yet-relatable faces on social media

Shreshtha Verma Dec 27, 2019 9:00 AM

Instagram?blur=25

The report was revealed by  actor Tiger Shroff, who is considered a trendsetter in Bollywood

exchange4media Staff Dec 26, 2019 6:07 PM

Wave X?blur=25

Loss of privacy and low credibility of information sources on the internet have led to the loss of customer trust, says Wave X research

Shrikant Shenoy Dec 23, 2019 9:19 AM

Social Beat and Khadims?blur=25

Social Beat will manage Khadim’s social media marketing and media buying

exchange4media Staff Dec 23, 2019 8:44 AM

IPRCCC Data in Communication Panel?blur=25

A panel discussion between communication experts looks at the brave new world of data in communication strategies, the advantages and the challenges

exchange4media Staff Dec 20, 2019 7:16 PM

Aditya Ghosh?blur=25

At the e4m IPRCCC, Ghosh, CEO - India & South Asia, OYO, shared insights on how to stay relevant and authentic in the age of social media

exchange4media Staff Dec 20, 2019 1:41 PM