#e4mExclusive: Wipro Consumer Care appoints OML's Hypothesis for social media and influencer marketing
The mandate covers creative strategy, content development and influencer-led communication for the company's established brands
by
Published: Nov 3, 2026 3:20 PM | 1 min read
Follow Us
- Wipro Consumer Care has appointed Hypothesis, a marketing agency from Only Much Louder, to handle social media and influencer marketing for nine of its brands, including Safewash and Chandrika.
- The partnership aims to enhance the digital presence of these brands through tailored creative strategies, content development, and influencer-led communication.
- The initiative focuses on understanding regional consumer needs and preferences to create relevant content that aligns with each brand's identity.
- Wipro's Senior General Manager of Marketing emphasized the importance of building stronger consumer connections through consistent and localized content.
Wipro Consumer Care has appointed Hypothesis, the creator marketing agency from Only Much Louder (OML), to manage social media and influencer marketing for nine brands.
The brands include Safewash, Softouch, Maxkleen, Giffy, Glucovita, Sweet 'n' Healthy, JO, Chandrika and Soundarya. The appointment marks a renewed push to strengthen the digital presence of these established brands.
The mandate covers creative strategy, content development, social media execution and influencer-led communication. Hypothesis will develop content tailored to each brand's positioning, consumer needs and regional preferences. The common agency mandate is meant to support more coordinated planning and execution.
Ravindra Ramavath, Senior General Manager - Marketing, Wipro Consumer Care, said, "Our brands serve different consumer needs across markets, and our content needs to reflect that understanding. This partnership with Hypothesis will help us strengthen our social media presence and work with relevant creators to show how our products fit into consumers' everyday lives."
He added, "Our focus is on building stronger consumer connections through content that is consistent with each brand's identity and relevant to local audiences."
Devarshi Shah, Chief Growth Officer, Only Much Louder, said, "Creating relevant content starts with understanding local culture and how consumers relate to each brand. We look forward to working with Wipro Consumer Care to bring together audience insights, creative strategy and the right creators to develop content that connects with consumers across these markets."
Read more news about Marketing News, Advertising News, PR and Corporate Communication News, Digital News, People Movement News
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook, YouTube & Google News
