Havas Media India leads RECMA’s 2026 rankings

Havas Media, the media agency of Havas Media Network India, has secured the No. 1 position in India in RECMA’s 2026 qualitative assessment, earning a Dominant Profile for the fifth consecutive year with 21 points in the latest India Quali Pack. Further strengthening its market standing, the agency has also secured the No. 1 position in new business for the August 2025 to August 2026 period and features among the top five media agencies in India by Overall Activity Volume for 2025.

RECMA (Research Company Evaluating the Media Agency Industry) is an independent research organisation that evaluates media agencies across markets through a multi-criteria assessment. Its India Quali Pack evaluates agencies across 18 criteria under two key dimensions: Vitality and Structure, offering a comprehensive view of an agency’s business momentum, specialist capabilities, resources and client portfolio.

Havas Media India’s score of 21 points comprises 11 points in Vitality and 10 points in Structure. The Vitality assessment considers parameters such as new-business balance, pitch competitiveness, business growth and awards, while the Structure dimension evaluates an agency’s specialist resources, capabilities and client portfolio. The Dominant profile represents the highest classification in RECMA’s qualitative assessment.

The recognition reflects Havas Media India’s continued focus on building a future-ready media business, bringing together strategic expertise, data, technology and specialist capabilities to help brands navigate an increasingly complex media landscape. This approach is underpinned by Converged.AI, Havas’ integrated Data, Tools & Tech Stack, which brings together data, technology and AI, powered by human ingenuity, to deliver impactful business outcomes for clients. Its performance across RECMA’s assessments also underscores the agency’s focus on driving business growth while strengthening the depth and breadth of its capabilities.

Rana Barua, Group CEO India, SEA & North Asia (Japan & South Korea), said, “India is an important market for Havas, and what we have built here over the years is something we are very proud of. To see Havas Media India lead RECMA’s qualitative assessment and secure the top position in new business is a strong reflection of the work the team has put in. The media business is changing rapidly and staying relevant means constantly building new capabilities and keeping our clients’ business needs at the center of everything we do. It is a proud milestone for the team, and one that motivates us to keep pushing boundaries and setting new benchmarks.”

Mohit Joshi, CEO, Havas Media Network India, said, “These achievements reflect the strength of our business and the momentum we are building in the market. Driven by our philosophy of Growth, Powered by Desire, our performance across qualitative assessment, new business and overall activity volume demonstrates our focus on combining strategic thinking, data, technology and specialist capabilities to create greater value for our clients. It also speaks to the commitment of our teams and the trust our clients place in us. We remain focused on building on this momentum and shaping the next phase of growth for Havas Media in India.”