How South Indian movie buffs kept Twitter buzzing in 2019

#Bigil, #Saaho, #Petta among some of the most Tweeted hashtags from the South entertainment industry

e4m by Neethu Mohan
Published: Dec 31, 2019 8:53 AM  | 2 min read

Over the years, the South Indian entertainment industry has become visibly active on Twitter, locking its place regularly on the annual #ThisHappened list.

Owing to the popularity of South Indian cinema on the micro-blogging platform, 2019 saw the industry continuing the previous years’ patterns with hashtag promotions like #Bigil and #Saaho. These earned the movis massive traction on Twitter.

From Blueroom chats to Q&As, directors and cast of these movies engaged with fans on Twitter to add momentum to the already soaring conversations.

Twitter also partnered with South Indian production houses to provide #OnlyOnTwitter experiences with special emojis. #Bigil, #Saaho and #NGK were given customised emojis to enhance how fans Tweeted about these movies.

This year, fans of actor Vijay (@actorvijay) took to Twitter to celebrate every update on the much-awaited Diwali blockbuster ‘Bigil’. The volume of conversations resulted in #Bigil landing on the sixth position of the ten most Tweeted about hashtags of the year.

According to data provided by Twitter India, #Bigil became the most Retweeted Tweet in the entertainment sector for 2019. The Tweet also received the most Retweets with comments overall.


Similarly, Ajith’s fans kept the buzz going for Viswasam.

Here is a list of the Top 10 Most Tweeted hashtags from the South entertainment industry.

#Bigil - The Vijay-Nayantara starrer movie garnered over 6 million tweets within a time span of 10 days during its release period.
#Viswasam - The ‘Thala Ajith’ and Nayantara movie was released along with Rajnikanth’s Petta.
#Saaho for the much awaited movie of Baahubali actor Prabhas.
#Petta for the much awaited release of Rajnikanth’s Petta.
#Nerkondapaarvai- The Tamil remake of Hindi movie Pink with Ajith playing the lead
#Asuran- Dhanush and Manju Warrier starrer Asuran garnered both critical and commercial acclaim
#NGK- The political thriller movie with Surya in the lead role.
#Maharshi- The Telugu movie with Mahesh Babu as the lead.
#Kaappaan- The Surya-Mohanlal starrer.
#Syeraa for Chiranjeevi-starrer ‘Sye Raa Narasimha Reddy’.

Methodology: Ranked by number of unique authors discussing on Twitter from January 1 to November 15, 2019.

Top 10 Most Mentioned Handles of 2019 - Entertainment South:

Vijay (@actorvijay)
AR Rahman (@arrahman)
Mahesh Babu (@urstrulymahesh)
Atlee (@atlee_dir)
Kamal Hassan (@ikamalhaasan)
Rajinikanth (@rajinikanth)
Pawan Kalyan (@pawankalyan)
Suriya Sivakumar (@suriya_offl)
Archana Kalpathi (@archanakalpathi)
Dhanush (@dhanushkraja)

Methodology: Most mentioned accounts are ranked by number of unique authors discussing on Twitter from January 1 to November 15, 2019.

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