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How South Indian movie buffs kept Twitter buzzing in 2019

#Bigil, #Saaho, #Petta among some of the most Tweeted hashtags from the South entertainment industry

e4m by Neethu Mohan
Published: Dec 31, 2019 8:53 AM  | 2 min read
Twitter

Over the years, the South Indian entertainment industry has become visibly active on Twitter, locking its place regularly on the annual #ThisHappened list.

Owing to the popularity of South Indian cinema on the micro-blogging platform, 2019 saw the industry continuing the previous years’ patterns with hashtag promotions like #Bigil and #Saaho. These earned the movis massive traction on Twitter.

From Blueroom chats to Q&As, directors and cast of these movies engaged with fans on Twitter to add momentum to the already soaring conversations.

Twitter also partnered with South Indian production houses to provide #OnlyOnTwitter experiences with special emojis. #Bigil, #Saaho and #NGK were given customised emojis to enhance how fans Tweeted about these movies.

This year, fans of actor Vijay (@actorvijay) took to Twitter to celebrate every update on the much-awaited Diwali blockbuster ‘Bigil’. The volume of conversations resulted in #Bigil landing on the sixth position of the ten most Tweeted about hashtags of the year.

According to data provided by Twitter India, #Bigil became the most Retweeted Tweet in the entertainment sector for 2019. The Tweet also received the most Retweets with comments overall.

#Bigil pic.twitter.com/m8dpzSUDla

Similarly, Ajith’s fans kept the buzz going for Viswasam.

Here is a list of the Top 10 Most Tweeted hashtags from the South entertainment industry.

#Bigil - The Vijay-Nayantara starrer movie garnered over 6 million tweets within a time span of 10 days during its release period.
#Viswasam - The ‘Thala Ajith’ and Nayantara movie was released along with Rajnikanth’s Petta.
#Saaho for the much awaited movie of Baahubali actor Prabhas.
#Petta for the much awaited release of Rajnikanth’s Petta.
#Nerkondapaarvai- The Tamil remake of Hindi movie Pink with Ajith playing the lead
#Asuran- Dhanush and Manju Warrier starrer Asuran garnered both critical and commercial acclaim
#NGK- The political thriller movie with Surya in the lead role.
#Maharshi- The Telugu movie with Mahesh Babu as the lead.
#Kaappaan- The Surya-Mohanlal starrer.
#Syeraa for Chiranjeevi-starrer ‘Sye Raa Narasimha Reddy’.

Methodology: Ranked by number of unique authors discussing on Twitter from January 1 to November 15, 2019.

Top 10 Most Mentioned Handles of 2019 - Entertainment South:

Vijay (@actorvijay)
AR Rahman (@arrahman)
Mahesh Babu (@urstrulymahesh)
Atlee (@atlee_dir)
Kamal Hassan (@ikamalhaasan)
Rajinikanth (@rajinikanth)
Pawan Kalyan (@pawankalyan)
Suriya Sivakumar (@suriya_offl)
Archana Kalpathi (@archanakalpathi)
Dhanush (@dhanushkraja)

Methodology: Most mentioned accounts are ranked by number of unique authors discussing on Twitter from January 1 to November 15, 2019.

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