Matrimony.com became a credible brand because of TV: Murugavel Janakiraman

Murugavel Janakiraman, Founder & MD of Matrimony.com, shares insights on how to build a brand through TV advertising

e4m by Shreshtha Verma
Updated: Feb 5, 2020 3:26 PM
e4m TV First Murugavel Janakiraman

The second edition of the e4m TV First Conference 2020 was held at Taj Santacruz, Mumbai under the theme ‘Television Builds Brands’. The event is a great platform to connect with a plethora of brand professionals and decision-makers from creative, media and digital agencies.

Murugavel Janakiraman, Founder & MD- Matrimony.com, spoke about how to build a brand through TV advertising. His keynote included a presentation based on the journey of Matrimony.com. During his session, Janakiraman also spoke about how Matrimony.com has built itself with the help of TV advertising.

To begin his session, Janakiraman explained how Matrimony.com has earned credibility not only on a national level but among the regional audiences too. Today, the company has successful branches in various states across sectors such as Matrimony Andhra, Matrimony Telangana, Matrimony Chennai and so on.

Janakiraman revealed that Matrimony.com has become a credible brand largely through TV advertising. TV advertisement is by far the best for brand building, keep it as a core, he insisted.

Janakiraman through his keynote asserted that whether you have a small, single-location business or a growing midsize company, building brand awareness is a vital component of any marketing campaign and TV advertising plays an important role in the process.

He said, "Although today youngsters are moving towards the online medium, experts at Matrimony still think that TV is the most impactful and credible medium in the country. Even in this digital age, 80% of Matrimony.com's budget is spent on TV advertisement".

"TV advertising can help turn one-time visitors into repeat customers who not only recognize your business as a provider of certain goods and services but also see your brand as important in their lives," asserted Janakiraman.

Janakiraman showcased a few slides to make the audience understand how wedding patterns have changed in India over the years and how the company has been upgrading itself the changing dynamics.

After taking us through the various TV ads done by Matrimony.com, he concluded the session by saying that "TV .is the best medium to reach and build your brand"

The e4m TV First Conference was supported by Zee TV.

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