Yes, say experts, who reason that there are enough big brands between traditional and new-age categories that will spend on IPL irrespective of the pricing

Javed Farooqui May 3, 2022 8:42 AM


Top news channels have sold ad inventory at 10x to 15X of their normal advertising rates, say industry sources

Javed Farooqui Mar 10, 2022 8:33 AM


January 2022 saw a flat growth as compared to January 2021, but February has already picked up pace, and the industry expects this trend to continue

Sonam Saini Feb 28, 2022 9:05 AM

TV First?blur=25

The CCO duo discussed 'creativity in television - what works, what doesn’t!' in a fireside chat at the fourth edition of e4m TV First

exchange4media Staff Feb 25, 2022 9:01 AM

shashi sinha?blur=25

e4m TV First: Shashi Sinha, CEO, India, Mediabrands, shared his thoughts on the future of TV as a medium of advertising

exchange4media Staff Feb 25, 2022 8:37 AM


While some networks have already hiked the rates in view of the upcoming state elections, others are expected to follow suit now

Javed Farooqui Jan 13, 2022 9:19 AM


As per the data, overall ad volumes on TV dropped by 2% during Nov 2021 compared to Nov 2020

exchange4media Staff Dec 22, 2021 8:38 AM


Market experts say though the broadcasters have been doing TV+digital ad deals, they are yet to realise the full potential of their digital inventory

Javed Farooqui Dec 21, 2021 8:55 AM

news channels?blur=25

Corporate advertising expected to see a growth of Rs 500-600 crore. Political parties likely to increase spending by 20-25% in 2022 in comparison to 2017

Javed Farooqui Dec 20, 2021 8:21 AM

Arjun Mohan?blur=25

e4m Conclave: upGrad CEO emphasised that TV can’t reach a certain niche population despite having a wider reach

exchange4media Staff Dec 14, 2021 8:48 AM


Lalithaa Jewellery Mart emerged as the leading advertiser in the category on TV during the period

exchange4media Staff Oct 12, 2021 8:02 AM

mahesh shetty?blur=25

Shetty, Head – Network Sales, Viacom18, talks about the advertising demand, categories that are driving this demand, and Viacom18's strategy to make the most out of this favourable situation

Javed Farooqui Oct 6, 2021 8:38 AM


As per BARC India’s THINK report - August ’21 Ad Volume Analysis, ad volumes for Malayalam channels during Onam Week 2021 increased by 22%

exchange4media Staff Sep 24, 2021 4:07 PM


The broadcaster has so far roped in 12 sponsors for the second leg of the tournament

Sonam Saini Sep 3, 2021 9:17 AM


As per Tam AdEx report, other mediums witnessed a drop in ad volumes in May '21 as compared to April '21

Sonam Saini Jun 24, 2021 8:54 AM


According to the latest AdEx data, 1350 new brands advertised on print and 600 on TV

exchange4media Staff Jun 9, 2021 8:43 AM


Experts weigh in on the impact of the second lockdown on the TV industry and its ad revenue

Sonam Saini Apr 7, 2021 8:57 AM


As per TAM AdEx-TV Year Rounder Report 2020, during the festive period, ad volumes on television witnessed double digit growth

Sonam Saini Dec 30, 2020 8:26 AM