TV news?blur=25

Advertisers feel BARC must provide landing page details separately so that they have a fair idea of a channel’s viewership and organic growth

exchange4media Staff Nov 7, 2022 8:55 AM


According to the study by GroupM’s Consumer Eye, 60% of the respondents agreed that free TV channels make the world a better place

exchange4media Staff Nov 2, 2022 5:41 PM

atique kazi?blur=25

Kazi, President - Data, Performance & Digital Products at GroupM, lets us in on the inner workings of Finecast and how it will bolster the TV ecosystem for advertisers and media partners

Javed Farooqui Oct 31, 2022 8:37 AM

bigg boss?blur=25

With a massive reach and ever-increasing viewership, Bigg Boss Telugu continues to be the preferred platform for brands

exchange4media Staff Oct 13, 2022 4:02 PM


We bring you a roundup of the news that made headlines this past week

exchange4media Staff Oct 1, 2022 8:51 AM


The GEC genre contributed 28% of the ad volume share of overall advertising across different genres, says TAM Media's half yearly report for 'Advertising in GEC Genre'

exchange4media Staff Sep 28, 2022 8:19 AM


CTV is the next big evolution in the world of home entertainment. Audiences have already started to adapt CTVs in a big way. Are brands ready for the change?

exchange4media Staff Sep 5, 2022 10:15 AM

TV ads?blur=25

TV is still one of the highest reached media and has been an integral part of brands' growth journey, contend industry heads

Javed Farooqui Sep 5, 2022 8:58 AM


The sector is upbeat as there are high-impact properties lined up in second half, but is also considering the concerns circling around inflation and slow down of funding for new-age advertisers

Javed Farooqui Aug 23, 2022 8:47 AM

asia cup?blur=25

The much-awaited return of the Asia Cup on 27th August with the likelihood of up to three India-Pakistan matches* presents TV advertisers an incredible opportunity to reach millions of viewers on TV

exchange4media Staff Jul 14, 2022 4:04 PM

real estate?blur=25

While ad space of the sector in print medium grew two times, radio saw an increase of 2.8 times. Ad insertions in digital rose 5.5 times

exchange4media Staff Jul 13, 2022 8:24 AM


TV advertising market to grow at 6.3% CAGR to reach Rs 43,410Cr by 2026 and OTT video market to expand at 14.1% CAGR to reach Rs 21,032Cr in 2026

exchange4media Staff Jun 23, 2022 1:16 PM


Yes, say experts, who reason that there are enough big brands between traditional and new-age categories that will spend on IPL irrespective of the pricing

Javed Farooqui May 3, 2022 8:42 AM


Top news channels have sold ad inventory at 10x to 15X of their normal advertising rates, say industry sources

Javed Farooqui Mar 10, 2022 8:33 AM


January 2022 saw a flat growth as compared to January 2021, but February has already picked up pace, and the industry expects this trend to continue

Sonam Saini Feb 28, 2022 9:05 AM

TV First?blur=25

The CCO duo discussed 'creativity in television - what works, what doesn’t!' in a fireside chat at the fourth edition of e4m TV First

exchange4media Staff Feb 25, 2022 9:01 AM

shashi sinha?blur=25

e4m TV First: Shashi Sinha, CEO, India, Mediabrands, shared his thoughts on the future of TV as a medium of advertising

exchange4media Staff Feb 25, 2022 8:37 AM


While some networks have already hiked the rates in view of the upcoming state elections, others are expected to follow suit now

Javed Farooqui Jan 13, 2022 9:19 AM


As per the data, overall ad volumes on TV dropped by 2% during Nov 2021 compared to Nov 2020

exchange4media Staff Dec 22, 2021 8:38 AM