tv-advertising
Chief Growth and Marketing Officer for India & Emerging Markets moves on, marking the end of a five-year stint with the adtech company
On July 1, 1941, a 10-second Bulova ad before a baseball game quietly launched the business of television advertising as we know it
Aryendra Khan Jul 1, 2026 12:28 PM
The study found that celebrity-endorsed advertisements accounted for 61% of total advertising volumes on Linear TV, compared with 49% on Connected TV
e4m Staff Jun 29, 2026 1:55 PM
As Connected TV scales beyond premium reach, advertisers are asking harder questions on frequency, transparency and business outcomes
Kanchan Srivastava Jun 29, 2026 8:48 AM
At e4m CTV Conference, Russhabh R. Thakkar, Founder and CEO of Frodoh, spoke on the growing disconnect between audience consumption patterns and advertising investments
e4m Staff Jun 18, 2026 7:04 PM
At e4m Connected TV Conference 2026, Huella Co-Founder Mayura Nayak outlined how changing viewing habits, second-screen behaviour and interactive formats are pushing CTV towards measurable engagement
e4m Staff Jun 15, 2026 1:39 PM
CTV is a strong attention driver, but marketers question its ability to deliver measurable business outcomes as gaps in attribution and execution persist, leaving it between promise and proof
e4m Staff Jun 15, 2026 11:27 AM
At e4m Connected TV Conference 2026, the Senior VP and Business Head of Reliance Retail, made a compelling case for treating CTV not as a media novelty, but as a strategic brand-building engine
e4m Staff Jun 11, 2026 6:25 PM
A new study finds that the market's content intelligence gap actively suppresses budget confidence at every stage of the planning and trading cycle
Anuja Jain May 29, 2026 8:02 AM
As part of the overhaul, ZEEL has elevated multiple executives into Chief Sales Officer (CSO) roles across key markets and content clusters
Imran Fazal Mar 24, 2026 5:08 PM
According to the TAM AdEx 2025 Television Advertising Recap report, television advertising volumes declined 11 percent year on year in 2025 compared to 2024
Chehneet Kaur Feb 25, 2026 9:13 AM
Pitch Madison Advertising Report 2026 shows structural shifts across categories, signalling a more selective and premium future for television
e4m Staff Feb 24, 2026 5:11 PM
Data from e4m dentsu Digital Advertising Report 2026 highlights that while overall real estate ad spends expanded 22% year-on-year, television’s share of the media mix stood at 42% in 2025
Aditi Gupta Feb 24, 2026 9:08 AM
Although CTV spend has shifted from pilot budgets to recurring line items, internal ownership structures have not always kept pace
Shantanu David Jan 29, 2026 8:45 AM
Most recently, Bill Condon served as Vice President of Enterprise Sales and Partnerships at Xumo
e4m Staff Jan 22, 2026 12:18 PM
The mandate spans all sub-brands like Dixcy Scott, Enamor and others
Tasmayee Laha Roy Oct 1, 2025 8:39 AM
The study also found 3D ads capturing attention 29% faster and sustaining it significantly longer
e4m Staff Sep 26, 2025 4:20 PM
While the title sponsorship is valued at Rs 20 cr-Rs 35 cr, Presenting/Co-Sponsor value stands at Rs 8–15 cr and Associate/Powered-By/Category Partners value stands Rs 4–8 cr
Aditi Gupta Sep 23, 2025 9:18 AM
With FMCG brands pulling back, the industry is betting on a few high-impact shows to drive revenue — but is it enough to save the season?
Tasmayee Laha Roy and Aditi Gupta Sep 23, 2025 9:01 AM
In Jan–June 2025, non-celebrities accounted for 71% of endorsements, while celebrities contributed 29%, according to TAM AdEx
Experts hopeful of a turnaround ahead of Diwali as a good monsoon and last year’s tax benefits begin to show a trickle-down impact
Aditi Gupta Aug 5, 2025 9:14 AM
According to a recent report from MIB & EY’s released at the WAVES Summit, television retains a staggering reach of over 800 million viewers—a number that few media formats can claim today
Aditi Gupta May 14, 2025 9:19 AM
Created by independent creative agency BusyPeople, the campaign brings back the beloved dancing uncles
e4m Staff May 5, 2025 10:36 AM
According to a Deloitte-MPA report, the combined film, TV, and OCC industry is projected to grow at a CAGR of 6–7% over the next three to four years
A TAM report shows that ad volumes for the first 13 matches of IPL 18 grew by 12% over the previous season
The dentsu e4m Advertising Report 2025 projects that CTV advertising market will hit a staggering Rs 1,500 crore by 2025, growing at a breakneck CAGR of 45% from 2023 to 2025
Shantanu David Feb 27, 2025 8:30 AM
As per the Pitch Madison Advertising Report, in 2024, the FMCG sector remained dominant on TV, showing a 3% growth and contributing 46% of total ad category spends
e4m Staff Feb 12, 2025 6:02 PM
According to a report by TAM AdEx, HUL, Reckitt Benckiser (India), Godrej Consumer Products, and Procter & Gamble retained their positions as top 4 advertisers
e4m Staff Dec 17, 2024 9:08 AM
Retaining traditional audiences and offering exclusive content are crucial for GECs to sustain ad revenue in a shifting media landscape, say experts
Aditi Gupta Nov 8, 2024 8:53 AM
From FMCG to Auto to Jewellery, top categories have curtailed ad spends this season on traditional media, particularly on TV, say industry watchers
Kanchan Srivastava Oct 22, 2024 9:13 AM
Ashwin Padmanabhan, Chief Operating Officer, South Asia, GroupM, shares his optimism for the Indian ad landscape, shifting dynamics between TV and digital and the role of emerging platforms
Tasmayee Laha Roy Jul 26, 2024 8:50 AM
Experts say GECs and movies may walk away with major chunk of the ad monies
Sonam Saini Jul 18, 2024 9:26 AM
Ad rates too typically go up 40-50% during elections, say industry experts
Chehneet Kaur and Sonam Saini May 20, 2024 8:52 AM
Across all content genres, the pre/post-match live show on Star Sports delivers a 4x scale for advertisers
NATIVE CONTENT May 2, 2024 8:26 PM
Last year the Cricket World Cup on TV made history, reaching 518 million viewers. With T20's universal appeal, brands can seize high-impact opportunities on TV this June
NATIVE CONTENT Apr 23, 2024 7:04 PM
Industry insiders say some news channels increase ad rates by more than 50%, while others hike them 100% during polls
Chehneet Kaur and Sonam Saini Apr 22, 2024 8:51 AM
Industry players say Addressable TV has an audience in the metros and non-metros, and has an edge in advertising due to the personalised content and real-time data insights
Chehneet Kaur Mar 20, 2024 9:02 AM
Experts believe deal closures are taking longer as brands are hoping broadcasters will lower rates closer to the start; the upcoming elections is also being seen as a factor
Naziya Alvi Rahman Mar 14, 2024 9:01 AM
Fetch TV and Kargo have entered into a partnership to drive sales of premium video advertising inventory
e4m Staff Mar 8, 2024 11:53 AM
TV AdEx expected to reach a total of Rs 35,575 crore this year, states Pitch Madison Advertising Report 2024
e4m Staff Feb 15, 2024 6:10 PM
Towering attribution of TV in IPL associations, plethora of customizable solutions and unmatched scale are among the key reasons for brands associating with IPL on TV
At e4m TV First conference, Shubhranshu Singh of Tata Motors explained why TV was never and will never be dead, and rather remains to be very relevant even today
Chehneet Kaur Feb 1, 2024 8:41 AM
At Pitch CMO Summit, industry experts share their views on why is the ‘Festive Cricket World Cup on Television’ an unmissable opportunity for advertisers
exchange4media Staff Aug 22, 2023 5:49 PM
Experts say even though ad rates are higher and would stretch the brands’ budget, with the WC happening in India this year, it will pull more viewers
Aditi Gupta Jul 14, 2023 9:27 AM
Most startups have been spending mostly on TV advertising, especially around big sports events. Hence, ad revenues of TV channels are likely to be affected the most in this fiscal
Kanchan Srivastava Jul 12, 2023 8:16 AM
According to the TAM AdEx quarterly report on television advertising, TV ad volume in Jan-Mar 2023 declined by 4 % over Jan-Mar 2021
exchange4media Staff Jun 21, 2023 5:16 PM
The ad rates for league matches are in the range of Rs 15-16 lakh per 10 seconds
Sonam Saini May 11, 2023 8:48 AM
The revised rates will apply to all existing and prospective clients
exchange4media Staff Apr 28, 2023 5:36 PM