Usha Yadav joins Samsung Ads as Chief Manager - Agency Lead (CTV)
She most recently served as Associate Director at Zee Entertainment Enterprises Limited
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Published: Nov 12, 2026 7:57 AM | 1 min read
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Usha Yadav has joined Samsung Ads as Chief Manager - Agency Lead (CTV), marking a new chapter in her career after a decade at Zee Entertainment Enterprises Limited.
In her new role, she will focus on building agency partnerships, developing business opportunities and driving growth in the Connected TV (CTV) ecosystem.
Yadav’s last role at Zee Entertainment was Associate Director. She joined the company in 2017 as Manager, handling Zee TV, Zee Cinema, &TV and &Pictures HD, and subsequently moved into senior roles. During her tenure, she worked with Zee TV and Zee Kannada, growing from an individual contributor to Group Head.
With over 13 years of experience across broadcast media and advertising, Yadav has worked across television advertising, general entertainment channels, regional markets, branded content and now CTV.
Before Zee, she worked with NDTV Good Times, Radio Mirchi and MakeMyTrip.
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