Raghubar Bisht joins Cheil India as Client Lead for Samsung

Raghubar Bisht has joined Cheil India as Client Lead – Samsung, bringing extensive experience in integrated media strategy, client partnerships and business growth across leading advertising agencies.

Bisht joined Cheil India as General Manager in September 2026. In his current role, he leads business strategy, client partnerships and revenue growth across integrated media mandates, while driving strategic planning and execution.

His work includes news integrations highlighting Samsung Galaxy AI capabilities, brand associations with India Cricket, and moment marketing around high-attention events such as Republic Day, Independence Day and election counting days. He has also led print innovations for the launches of Samsung’s flagship Galaxy S and Z Fold series.

Before joining Cheil India, Bisht spent over four years at Lodestar UM as Business Director, from April 2022 to September 2026. Prior to that, he was Business Director at PHD from April 2020 to April 2022, where he led integrated media strategy for LG Electronics across home appliances and consumer electronics.

Bisht previously served as Associate Business Director at Wavemaker from July 2018 to April 2020, leading business and media strategy for Paytm and delivering integrated campaigns across platforms.

Earlier, he spent over four years at OMD Worldwide, progressing through roles including Media Director, Associate Media Director and Media Group Head. During his tenure, he worked across brands such as Bacardi, Dr. Oetker, Home Credit, Snapdeal, Spice Mobile and Parryware, with responsibilities spanning media planning, digital, out-of-home (OOH), activations and business development.

With experience across media planning, integrated campaigns, client leadership and team development, Bisht takes on the Samsung account at Cheil India as the agency continues to drive marketing initiatives for the brand.