Mohit Cherian elevated to Vice President – Customer Marketing at Diageo India
Cherian moves into the customer marketing mandate after serving as Category Director at the company
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Published: Oct 5, 2026 11:52 AM | 1 min read
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- Mohit Cherian has been appointed Vice President – Customer Marketing at Diageo India, where he will lead the customer marketing agenda to enhance the company's brands and categories.
- He previously served as Category Director at Diageo India and has held various marketing roles since joining the company in 2020.
- Cherian's past experience includes leading marketing for Diageo's BII Scotches portfolio and working on significant campaigns such as the repositioning of Royal Challenge and the "Naya Sher" campaign featuring Virat Kohli.
- Before Diageo, he was Assistant Vice President and Head of Marketing for Allen Solly at Aditya Birla Fashion and Retail, and has experience with Ogilvy and in management consulting.
Mohit Cherian has been elevated to Vice President – Customer Marketing at Diageo India. Announcing his new role on LinkedIn, Cherian said he will be “leading the customer marketing agenda in India, to shape and build Diageo's brands and categories.”
Cherian moves into the new role after serving as Category Director at Diageo India. He had previously held the position of Senior General Manager, Brand Marketing, where he led marketing for the company’s BII Scotches portfolio.
Cherian joined Diageo India in 2020 and has held several marketing roles across the business. He began his stint with the company in its Innovation team before moving into brand marketing, where he worked on brands including Royal Challenge and McDowell’s No.1.
At Royal Challenge, Cherian was involved in the brand’s repositioning and the “Naya Sher” campaign featuring Virat Kohli. He also worked on the evolution of McDowell’s No.1 and its portfolio initiatives, including the brand’s X-Series and Single Malt offerings.
Prior to joining Diageo India, Cherian was Assistant Vice President and Head of Marketing for Allen Solly at Aditya Birla Fashion and Retail. He has also worked with Ogilvy and in management consulting.
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