samsung-ads
At the e4m CTV Conference 2026, Samsung Ads India’s Nishit Kanchan said CTV’s future extends beyond scale, driven by immersive viewing, first-party data, FAST platforms and changing consumer habits
e4m Staff Jun 23, 2026 3:02 PM
Teads will be the exclusive local reseller for 2026–2027 across select SEA markets, Hong Kong and Taiwan
e4m Staff May 13, 2026 1:37 PM
At the Pitch CMO Summit 2026, Samsung Ads India’s Nishit Kanchan outlines why the big screen is becoming a key platform for focused attention, measurable reach and targeted advertising
e4m Staff Mar 30, 2026 1:11 PM
Yong Su Kim held the role of EVP and Global Head of Video Services & Partnerships at Samsung Electronics
Prior to Samsung Ads, Vignesh served as Senior Vice President at JioStar - Sports in India
e4m Staff Nov 20, 2025 10:00 AM
The discussion brought together senior marketing leaders from across categories to discuss how CTV is enabling sharper targeting, richer storytelling, and measurable outcomes
Nishant Kanchan, Head of Sales, outlines Samsung’s premium TV expansion, Vision AI push, and evolving ad tech strategy
e4m Staff Aug 12, 2025 11:54 AM
The report shows that campaigns on connected TV drove an uplift of up to 8.5 per cent in purchase behaviour and 9.1 per cent in brand favourability among Gen Z audiences aged 18 to 24
NATIVE CONTENT Aug 1, 2025 9:31 AM
Prabhvir Sahmey is taking a sabbatical, marking a pause after over 15 years in senior digital media roles at Google, GroupM, Tata Interactive and Samsung Ads
Shantanu David Jun 27, 2025 10:40 AM
In this edition of e4m TechTalk, Prabhvir Sahmey, Senior Director at Samsung Ads, shared his take on AI’s role in the CTV universe, shoppable ad content and more
Shantanu David Jun 9, 2025 9:17 AM
At Pitch CMO Summit, Prabhvir Sahmey, Senior Director - Ad Sales at Samsung Ads, presented a compelling case for how CTV is blurring the lines between traditional and digital media
The partnership will leverage Magnite access to monetise and activate data
e4m Staff Apr 15, 2025 12:33 PM
Nishit Kanchan, Head of Sales, Samsung Ads, on how streaming is transforming the way India watches TV and how advertisers can connect with viewers through more personalised CTV experiences
e4m Staff Apr 1, 2025 12:30 PM
Prabhvir Sahmey, Senior Director, at Samsung Ads India, writes on how data-driven targeted advertising has allowed auto manufacturers to blend insights with creative storytelling
NATIVE CONTENT Nov 28, 2023 9:34 AM
Prabhvir Sahmey, Senior Director at Samsung Ads India, writes about how OEMs can help marketers address multiple challenges such as viewership fragmentation and discoverability issues
NATIVE CONTENT Nov 16, 2023 9:59 AM
Kohler’s ‘Bold Look’ campaign has delivered more than 15 million impressions to known Kohler website visitors on Samsung TV Plus
NATIVE CONTENT Nov 8, 2023 9:20 AM
The e4m-Samsung Ads CTV Roundtable saw industry experts deliberate on the increasing CTV viewership, India’s share in streaming content and more
e4m Staff Sep 29, 2023 2:08 PM
When did TV stop being TV? Prabhvir Sahmey, Senior Director Samsung Ads, writes how industry’s obsession with jargons is holding everyone, including brands, back
Prabhvir Sahmey Sep 27, 2023 8:33 AM
At the exclusive roundtable, experts will share insights on the theme ‘How to Leverage the Power of Screen’
e4m Staff Sep 27, 2023 7:52 AM
exchange4media, in association with Samsung Ads, hosted a roundtable titled ‘How to leverage the power of Screen’
exchange4media Staff May 9, 2023 12:15 PM
The General Manager and Sales Lead of Samsung Ads India shared different growth aspects of CTV in India, at exchange4media’s Connected TV Conference 2023
exchange4media Staff May 1, 2023 8:23 AM
Panellists will discuss the evolving TV landscape and what brands, advertisers and agencies need to do to create deeper engagement with the audience
exchange4media Staff Apr 26, 2023 9:08 AM
Sahmey, Senior Director, Samsung Ads India lead, shares with e4m insights into Samsung’s content recognition tool, the advent of CTV and its potential for advertisers
Shantanu David Mar 29, 2023 9:19 AM
Abhinav Dhimam has joined as Analytics and Insights Manager, Sahil Nanda has joined as Client Solutions Manager and Bushra Ansari has been named Finance and Business Operation Manager
exchange4media Staff Sep 19, 2022 6:18 PM
The association aims at furthering the reach of Indian marketers across the open internet
exchange4media Staff Sep 8, 2021 12:45 PM
Sahmey, Samsung Ads’ Senior Director-India and South East Asia, says India is the first market where they are launching a Demand Side Platform-first strategy
Javed Farooqui Aug 26, 2021 8:20 AM