The mandate entails building the brand's social presence and increasing its market penetration

exchange4media Staff May 27, 2020 11:32 AM

At the twelfth edition of the Summit, Reckitt Benckiser CMO and MD Aneja spoke about the importance of building brands with purpose and going beyond the sales narrative

exchange4media Staff Mar 2, 2020 8:31 AM

At the twelfth edition of the Summit, Agarwal shared valuable insights on brand building in her session titled 'ZEE - Weaving An Extraordinary Brand Story'

exchange4media Staff Feb 28, 2020 6:02 PM

Experts weigh in on the factors that made Brand Arvind Kejriwal a force to be reckoned with in Indian politics

Shreshtha Verma Feb 13, 2020 8:34 AM

Murugavel Janakiraman, Founder & MD of Matrimony.com, shares insights on how to build a brand through TV advertising

Shreshtha Verma Feb 1, 2020 10:14 AM

The Playbook was unveiled at the ‘Building Brands Summit’ in Gurugram. More than 60 leading brands attended the event

exchange4media Staff Dec 17, 2019 6:41 PM

At exchange4media India Brand Conclave, Benedict Gordon, CEO-Asia, Superunion hinted that brands must engage with consumers by building experiences that go beyond the product

exchange4media Staff Nov 29, 2019 8:32 AM

At exchange4media Conclave - South, Navinn Seksaria, Managing Director, J G Hosiery (Macho & Amul Innerwear), delivered the keynote address on ‘Engagement is the Key to Excitement’

exchange4media Staff Nov 22, 2019 6:57 PM

This partnership will grant 10 of Startup India’s selected businesses a free three months trial on Brandie’s platform to build social media communities of vocal ambassadors and brand loyalists

exchange4media Staff Nov 4, 2019 3:01 PM

With fans that run into thousands and even millions on social media platforms, these young creators are making a splash in the influencer industry. Meet the digital celebrities empowering brands

Shikha Paliwal Oct 31, 2019 8:21 AM

The company has been described as a “a new-model creative company at the cusp of business consulting and brand building that believes momentum is everything”

exchange4media Staff Jun 6, 2019 12:18 PM

The Pitch CMO Summit - Bangalore 2019 will be held at The Taj MG Road on Thursday, May 30, 2019

exchange4media Staff May 13, 2019 8:24 AM

Guest Column: Tanmay Modi, CEO, Private Unlimited, tells us more about how brands today are using storytelling as the foundation of successful business communications

Tanmay Modi Feb 4, 2019 8:10 AM

The mandate includes building brand awareness and strengthening the brand's digital presence by highlighting their existing and upcoming animated shows and building a strong digital community.

exchange4media Staff Jun 15, 2018 9:45 AM

Anjali brings with her fourteen years of experience in the advertising industry - developing deep insights, building brands and understanding the art of decoding human behaviour

exchange4media Staff Jun 14, 2018 8:49 AM

The agency has been tasked with the entire spread of digital communication, including remodelling the website, advanced social media operations including SEO and development of a brand strategy to create engaging and creative content.

exchange4media Staff Jun 13, 2018 4:25 PM

Guest Column: Singh takes us through the changes that the business of brand has gone through in the new era

Shubhranshu Singh Jun 13, 2018 8:54 AM

Singh explains how brand is the biggest booster to moving a business, its strongest rampart for defense and its biggest insurance against an uncertain future.

Shubhranshu Singh Jun 5, 2018 8:55 AM

India, given its emergent status as a top five world economy, with amongst the highest growths in the world, is an aberration, says Singh

Shubhranshu Singh Apr 4, 2018 8:56 AM

When the new media evangelists broke the fences and became the most feted folks at the party, they forgot that brands need to entertain and inform with intelligence, says Singh

Shubhranshu Singh Mar 27, 2018 8:58 AM