brand-building
USL has posted a nearly 4% rise in consolidated revenue from operations to Rs 27,816 crore in FY26
e4m Staff Jul 15, 2026 10:02 AM
Jessamine Avila has over two decades of experience in marketing and brand building
This partnership marks a continuation of Confiance's growing focus on building category-defining narratives for India's emerging consumer brands
e4m Staff Jul 6, 2026 11:57 AM
Guest Column: Dr. Sandeep Goyal decodes the ‘democracy of advertising awards’
Sandeep Goyal Jul 1, 2026 9:42 AM
JLL's Adelise Ashdown says AI should drive better marketing, not just faster execution, arguing that empathy, trust and brand distinctiveness will remain the strongest competitive advantages.
Brij Pahwa Jun 29, 2026 1:21 PM
Cannes Lions 2026 proved that while AI dominated conversations, the most impactful work combined technology with human creativity, culture and business transformation.
Brij Pahwa Jun 26, 2026 1:33 PM
Olaplex CEO Amanda Baldwin explains why AI will amplify trust, brand distinctiveness and human creativity, making curiosity the defining skill for marketers in an AI-first era.
Brij Pahwa Jun 26, 2026 1:26 PM
Guest Column: Adman Prabhakar Mundkur decodes whether there is such a thing as ‘creative that sells’ and ‘creative for creative's sake’
Prabhakar Mundkur Jun 26, 2026 11:56 AM
Previously, she held leadership positions at The Estée Lauder Companies and L'Oréal Group
e4m Staff Jun 22, 2026 10:50 AM
Ganapathy Viswanathan, Communication Consultant & Author, writes that digital can build strong brands, but only when backed by clear positioning and used alongside traditional media
Ganapathy Viswanathan Jun 18, 2026 9:38 AM
Prior to joining TVF, she served as Global Lead – Corporate Communications at PDS Limited
e4m Staff Jun 11, 2026 1:08 PM
At the Pitch CMO Summit 2026, marketers from across industries debated the formats, tools, and fundamentals shaping brand building today
According to the company's 2025 Annual Review, Nestlé has raised advertising and marketing expenditure by nearly 9% of sales
e4m Staff Jun 8, 2026 12:20 PM
Shveta Singh, Founder of Iridescent Lens and independent marketing consultant, explores how founder narratives are creating new pathways to credibility and reshaping the way brands build trust
Shveta Singh Jun 5, 2026 9:05 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores how fear-driven marketing and risk-averse ads are creating forgettable brands in an era craving authenticity
Shantomoy Ray May 25, 2026 8:03 AM
As always-on content pipelines replace big-bang campaigns, brands are rethinking what creativity, consistency, and long-term equity actually mean
Aryendra Khan Apr 9, 2026 9:43 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, reveals why adaptability is becoming the real cornerstone of brand building in a constantly shifting marketplace
Shantomoy Ray Apr 9, 2026 8:05 AM
At e4m IBC, Keshav Bhajanka, Executive Director of CenturyPly spoke to Dr Annurag Batra about the evolution of the company, and more
e4m Staff Feb 12, 2026 9:07 AM
Guest Column: Shveta Singh, senior marketing and advertising professional, examines why brands are doing more marketing than ever, yet building less meaning and recall
Shveta Singh Jan 29, 2026 11:04 AM
Tanya Mittal, an entrepreneur and ‘Bigg Boss 19’ contestant, quickly became one of the first from the season to front multiple digital campaigns, reflecting strong advertiser confidence in her recall
Shalinee Mishra Dec 22, 2025 9:20 AM
Kwatra shares how iD Fresh’s marketing priorities have evolved over the past year, particularly in terms of campaign planning, and more
Pooja Yadav Nov 20, 2025 9:37 AM
As festive spending surges on digital platforms, agencies debate whether performance marketing builds lasting brand value or merely subsidizes ecosystem growth
Aryendra Khan Oct 24, 2025 9:08 AM
At e4m-iDAC 2025, panellists highlighted that authentic engagement, not just campaigns, fosters loyalty, drives product innovation, and builds long-term value
e4m Staff Oct 17, 2025 10:11 AM
Cross-functional expertise to help GCCs attract top talent and strengthen reputation
e4m Staff Sep 1, 2025 12:51 PM
Enterprise generative AI is catching up fast because brands are able to stitch insights and actions in real time, while optimising messaging, channels, and offers
e4m Staff Aug 25, 2025 9:27 AM
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes about the power of user-generated content in enhancing brand trust
Shantomoy Ray Apr 22, 2025 9:10 AM
Guest Column: Shantomoy Roy, Founder & Director of K-Factor Communications, writes how the dynamic nature of the hotel industry has necessitated innovative approaches to crafting brand identities
Shantomoy Ray Jan 6, 2025 8:51 AM
e4m Blog: In this article, let’s decode the importance of customer loyalty in marketing, the types of loyalty programs that work well with customers and more
e4m Desk Oct 17, 2024 11:20 AM
Guest Column: Rahul Vengalil, CEO & Co-Founder, tgthr., writes on the role of communication in brand building today
Rahul Vengalil Oct 9, 2024 8:08 AM
e4m Blog: In this article, let’s talk about how to build a strong and memorable brand, key elements of brand building, branding in the digital age, and more
At e4m D2C Revolution Summit 3.0, experts shared valuable insights on the challenges, strategies, and dynamics of growing a direct-to-consumer (D2C) brand in today’s fast-evolving market
e4m Staff Sep 21, 2024 9:48 AM
e4m Blog: In this article, let’s understand the importance of social media marketing in brand building, ways to increase brand awareness and more
The ad format will help companies increase event registrations and build brand awareness, LinkedIn said
Traditional media offers wide reach and can effectively build brand awareness and credibility, which are essential for D2C brands looking to expand their market share, say experts
Kanchan Srivastava Feb 26, 2024 8:43 AM
The key speakers of the conference include Jayen Mehta, Ayush Gupta, Anoop Manohar, Raj Rishi Singh
e4m Staff Nov 22, 2023 9:11 AM
At the Pitch BFSI Summit 2023, leading marketers of the industry discussed how the narrative of the BFSI sector can be transformed
e4m Staff Oct 11, 2023 1:00 PM
At the Pitch CMO Summit, Murty, co-founder and CEO, Pepperfry, engaged in a fireside chat with Nawal Ahuja, Co-founder & Director, exchange4media
exchange4media Staff Mar 28, 2023 11:03 AM
Experts say the industry's perspective towards connected TVs is shifting with several players recognising its potential as a media vehicle
Shantanu David Jan 11, 2023 8:27 AM
The Pitch Brand Talk 2022 panel discussion saw industry leaders share innovations and ideas for tackling challenges and understanding audience preferences
exchange4media Staff Dec 9, 2022 8:41 AM
Nitin would be based out of Mumbai and report to Oindrila Roy, Managing Director, Publicis Worldwide India
exchange4media Staff Sep 5, 2022 9:35 AM
Kapur has also invested in the brand as an angel investor participating in its pre-Series A
exchange4media Staff Apr 12, 2022 10:09 AM
Panel comprising B Thiagarajan, Arnab Banerjee & Mahalakshmi Narayanaswamy and Vikram Sakhuja addressed the correlation between stock market & brand building, at the launch of the PMAR 2022
exchange4media Staff Feb 17, 2022 12:48 PM
In today's edition of ‘Pride of India Brands 2021’ series, Wakefit.co Co-founder & Director Chaitanya Ramalingegowda talks about the brand journey and marketing strategies for the company
Mansi Sharma Feb 8, 2022 8:50 AM
The conference will showcase a stellar line-up of industry experts who will discuss the landscape of influencer marketing in India
exchange4media Staff Sep 16, 2021 8:52 AM
The mandate includes working on the strategic 360-degree counsel, financial communication advisory, brand building, corporate reputation management, consumer, and stakeholder engagement
exchange4media Staff Jun 25, 2021 3:21 PM