brand-building
NirmalyaSen

The company has been described as a “a new-model creative company at the cusp of business consulting and brand building that believes momentum is everything”

exchange4media Staff Jun 6, 2019 12:18 PM

PitchCMOSummitBangalore2019

The Pitch CMO Summit - Bangalore 2019 will be held at The Taj MG Road on Thursday, May 30, 2019

exchange4media Staff May 13, 2019 8:24 AM

Tanmay Modi

Guest Column: Tanmay Modi, CEO, Private Unlimited, tells us more about how brands today are using storytelling as the foundation of successful business communications

Tanmay Modi Feb 4, 2019 8:10 AM

The mandate includes building brand awareness and strengthening the brand's digital presence by highlighting their existing and upcoming animated shows and building a strong digital community.

exchange4media Staff Jun 15, 2018 9:45 AM

Anjali brings with her fourteen years of experience in the advertising industry - developing deep insights, building brands and understanding the art of decoding human behaviour

exchange4media Staff Jun 14, 2018 8:49 AM

The agency has been tasked with the entire spread of digital communication, including remodelling the website, advanced social media operations including SEO and development of a brand strategy to create engaging and creative content.

exchange4media Staff Jun 13, 2018 4:25 PM

Guest Column: Singh takes us through the changes that the business of brand has gone through in the new era

Shubhranshu Singh Jun 13, 2018 8:54 AM

Singh explains how brand is the biggest booster to moving a business, its strongest rampart for defense and its biggest insurance against an uncertain future.

Shubhranshu Singh Jun 5, 2018 8:55 AM

India, given its emergent status as a top five world economy, with amongst the highest growths in the world, is an aberration, says Singh

Shubhranshu Singh Apr 4, 2018 8:56 AM

When the new media evangelists broke the fences and became the most feted folks at the party, they forgot that brands need to entertain and inform with intelligence, says Singh

Shubhranshu Singh Mar 27, 2018 8:58 AM

The new team under the leadership of Magnus Djaba, Global President, Saatchi & Saatchi is looking at building the future of the Saatchi brand and its business

exchange4media Staff Aug 21, 2017 8:55 AM

Gandhi to focus on increasing the brand proposition of Fantom Bikes in the consumer segment

exchange4media Staff Aug 1, 2017 4:22 PM

Guest Column: Bring trust in your hiring to build your employer brand: Nishant Parashar, engage4more

As potential employees keep shopping for better jobs, sustaining and hiring talent is now more important than ever, says theFounder and Director of engage4more

Nishant Parashar Jun 15, 2017 8:01 AM

Be the change: Wonder Cement's new ad uses education as a metaphor to reach out

The TVC with the “ShuruaatKaro, PakkiBaatKaro” slogan is supported by digital and outdoor media

exchange4media Staff Jun 3, 2017 7:45 AM

GolinOpinion bags communication mandate for Lingerie Shop

The agency to conceptualize and plan the launch of the brand in India

exchange4media Staff Jun 1, 2017 8:34 AM

Authenticity improves trust and trust builds business: Sunita Bangard, President - Marketing, Idea Cellular

At the Pitch CMO Summit, Sunita Bangard, President - Marketing, Idea Cellular, spoke on ‘Building Brand Authenticity in the Digital Age’

exchange4media Staff Mar 14, 2017 8:04 AM

Guest Column: Decoding Brand Building in 2016: Sonal Narain

Is the old way of brand building dead? Sonal Narain, Chief Strategy Office of Cheil India gives her thoughts on Brand Building and how it should change in 2016.

Sonal Narian Jan 27, 2016 8:30 AM

Matthew Amroliwala and Kamal Bali on brand building in a tech-propelled age

In a conversation with BBC’s Matthew Amroliwala, Kamal Bali, MD of Volvo India, talks about how the evolution of media and technology impacts consumerism and brand building

exchange4media Staff Mar 27, 2015 8:49 AM

Brands can no longer have guarded conversations with users: Santosh Desai

Brands of the future will have to accept the fact that the power to influence a consumer has shifted from brand managers to brand users, says Santosh Desai, CEO, Future Brands

Deepika Bhardwaj Apr 4, 2012 9:06 AM

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