United Spirits Ltd raises ad spend 16% to Rs 1,295 crore in FY26
USL has posted a nearly 4% rise in consolidated revenue from operations to Rs 27,816 crore in FY26
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Published: Jul 15, 2026 10:02 AM | 1 min read
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- United Spirits Ltd increased its consolidated advertising and sales promotion spending by approximately 16% to Rs 1,295 crore in FY26, up from Rs 1,121 crore the previous year.
- The company, which owns brands like McDowell's No.1 and Johnnie Walker, emphasized that the increased marketing investment is part of a strategic focus on brand building.
- United Spirits reported a 3.86% rise in consolidated revenue from operations, reaching Rs 27,816 crore in FY26, with total income at Rs 28,294 crore.
- The company is leveraging data, advanced analytics, and artificial intelligence to enhance its marketing strategies and better understand consumer preferences.
United Spirits Ltd has stepped up its marketing investments, increasing consolidated advertising and sales promotion spend by around 16 per cent to Rs 1,295 crore in FY26 from Rs 1,121 crore a year earlier.
The company, known for brands such as McDowell's No.1, Royal Challenge, Signature, and Johnnie Walker, said the higher spends were part of a focused push on brand building.
"Marketing reinvestment remained disciplined and consistent with long-term brand building priorities. Advertising & Promotion remained within the guided range, balancing growth investment with profitability discipline," the company stated in its annual report.
Alongside the increased outlay, United Spirits posted a 3.86 per cent rise in consolidated revenue from operations to Rs 27,816 crore in FY26. Total income for the year stood at Rs 28,294 crore.
“We are using data, advanced analytics, and artificial intelligence to respond to this change with greater precision. Our digital capabilities help us understand evolving preferences, design more relevant engagements, and deliver targeted communication across digital and physical touchpoints,” the company said.
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