Why new BCCI chief Sourav Ganguly is set to play a long innings in the endorsement game
Experts believe Ganguly is a man of masses and now after being appointed as the BCCI president, his brand value is only going to increase both in the national and regional markets
With Sourav Ganguly rising from the position of President of the Cricket Association of Bengal to the president of BCCI, his brand value also elevates in the digital world. His followers on social media have drastically increased to 6-million. After being appointed as BCCI president, fantasy cricket platform My11Circle has roped in Ganguly as a brand ambassador. He is the only celebrity who is equally popular among regional as well as national brands.
Ganguly is already the face of several real estate projects in Bengal and also signed a deal with big labels like Essilor lenses, Puma, Cycle Agarbattis and Burnpur Cement.
According to Girish Johar, a business and trade analyst, "Ganguly has a long innings to go as a brand ambassador." Johar feels that Ganguly is a man of masses and now after being appointed as a BCCI president, his brand value is surely going to be doubled.
"Ganguly is a man of masses who comes from a hyperlocal background and has made a strong identity on the international platform. Thereby, he is loved by regional as well as national brands.
Senco Gold & Diamonds is yet another brand that has Ganguly on board. From Senco being a local player of Kolkata to becoming a nationally known brand, Ganguly has been the face for Senco for more than 5-years. Hence, Ganguly remains a face with the strong brand value among national as well as regional consumers."
Talking about brand Ganguly, Suvankar Sen, Executive Director-Senco Gold & Diamonds, said, "Sourav is one of the most popular and recognizable faces from Bengal. As a brand, we cater to the citizens of India but our roots are still embedded in Kolkata and Bengal. That makes Sourav our favourite choice."
According to Sen, Sourav Ganguly being a popular name in the cricket world and now appointed as BCCI president, Ganguly surely is going to gain a high brand value in the coming days.
Besides the national brands, Sourav is the pride and success of Bengal and thus he holds a high brand value among the regional brands of Kolkata, emphasized Sen.
Here are some popular endorsements that prove Ganguly is a beloved among brands, since always.
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