Experts say that while a little humour could have gone a long way, Fortune's comeback ad is a good example of a brand supporting its endorser in the face of trolling

Misbaah Mansuri Feb 17, 2021 8:07 AM

The long-format copy, ostensibly for Valentines Day, addresses some misconceptions associated with heart health

exchange4media Staff Feb 15, 2021 11:47 AM

Experts feel that if a brand is not sure, it should not respond, and tread through with due caution

Misbaah Mansuri Jan 7, 2021 8:15 AM

Brand custodians opine that it was a sensible decision by the company to halt the ad, given the polarised environment

Misbaah Mansuri Jan 6, 2021 8:45 AM

Some users pointed out that trolling the brand and dragging an ailing Ganguly into the fray is in poor taste

exchange4media Staff Jan 4, 2021 2:07 PM

According to reports, there are talks about members planning to address the matter at BCCI's annual general meeting, since the gaming platform rivals the board’s official sponsor Dream11

exchange4media Staff Dec 23, 2020 12:24 PM

BCCI to release tenders for the inclusion of two new IPL teams in mid-2021 and 10 teams will play in 2022

Ruhail Amin Dec 23, 2020 8:08 AM

The cricketer has been roped in as brand ambassador to represent Livinguard's range of masks and gloves

exchange4media Staff Nov 25, 2020 5:41 PM

Bhairav Shanth, Co-founder and Managing Director of ITW, explains why brands continue to invest in the IPL that has established itself as the biggest primetime entertainment property

exchange4media Staff Nov 11, 2020 3:41 PM

Harbhajan Singh joins list of Captain’s brand ambassadors which includes Sourav Ganguly, Subahshree Ganguly, Mimi Chakraborty and Nusrat Jahan

exchange4media Staff Oct 16, 2020 5:05 PM

Ganguly will be part of Dr Rhazes’ new campaign to highlight the importance of proactive and continuous protection in our daily lives

exchange4media Staff Sep 21, 2020 5:27 PM

The new series of commercials will run across live cricket both on Star Sports Television and Hotstar

exchange4media Staff Sep 17, 2020 3:55 PM

BCCI is all set to announce the new title sponsor for IPL on 18th August 2020.

Ruhail Amin Aug 15, 2020 3:41 PM

The cricketer will be making his fantasy teams for My11Circle's flagship "Beat The Expert" contest

exchange4media Staff Jul 24, 2020 3:02 PM

According to news reports, BCCI is also considering to organise a national camp in UAE

exchange4media Staff Jul 15, 2020 1:47 PM

Before joining BCCI, Johri was Executive Vice President and GM South Asia at Discovery Networks Asia Pacific

Ruhail Amin Jul 9, 2020 11:52 PM

In its first volume, Free Hit will give us an insight into the lives of Sourav Ganguly, Kapil Dev, and Yuvraj Singh

exchange4media Staff Jul 1, 2020 9:46 AM

In its first volume, Free Hit will give us an insight into the lives of Sourav Ganguly, Kapil Dev, and Yuvraj Singh

exchange4media Staff Jul 1, 2020 8:17 AM

The company has roped in the sports icons as its brand ambassadors

exchange4media Staff Jun 20, 2020 11:00 AM

According to people in the know, games scheduled in the first 15 days of the Indian Premier League could be held without spectators to abide by the Coronavirus advisory

exchange4media Staff Mar 12, 2020 8:09 AM