sourav-ganguly
From disappearing faces to a boardroom run by pink wigs, this week's ads bet big on the absurd
Aryendra Khan Jul 11, 2026 8:06 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, reflects on Sourav Ganguly’s fearless leadership, self-belief and role in transforming Indian cricket
Ganapathy Viswanathan Jul 8, 2026 8:50 AM
Speaking to e4m, Ganguly underlined that long-term credibility in the endorsement ecosystem builds on conduct and consistency, not just visibility
Shalinee Mishra Mar 25, 2026 9:45 AM
At 53, Sourav Ganguly continues to command trust as a leader, brand ambassador and icon—proving that his influence stretches far beyond cricket
Soumya Gawri Jul 8, 2025 9:29 AM
The ‘Gangoogly’ ad with Sourav Ganguly, conceptualised by Bare Bones Collective for Google, is a nostalgic tribute to cricket culture, integrating Google’s search feature into a lighthearted narrative
Soumya Gawri Apr 21, 2025 9:08 AM
VVS Laxman was retained as a panel member, according to ICC’s statement
e4m Desk Apr 14, 2025 10:16 AM
Sourav Ganguly’s leadership, commitment to excellence, and integrity make him the ideal representative of our values, the company said
e4m Staff Feb 21, 2025 5:18 PM
The ad films discuss issues like lengthy processes, lack of transparency, anxiety and mental stress involved with traditional processes and the complexities of credit score management
e4m Staff Feb 3, 2025 12:56 PM
The partnership will entail comprehensive marketing campaigns across multiple ATL, BTL and Digital channels enhancing the awareness and adoption of brand Olyv across the different TG bases of India.
e4m Staff Dec 17, 2024 11:43 AM
Ganguly will spearhead all cricketing properties owned by JSW Sports, including the Delhi Capitals Men’s IPL and Women’s WPL teams
e4m Staff Oct 17, 2024 2:41 PM
The Sourav Ganguly campaign has been conceptualised and executed by BTDT Media
e4m Staff Oct 11, 2024 12:33 PM
Titled 'Transforming Lives', the campaign draws a parallel with Sourav Ganguly’s journey in the world of cricket
e4m Staff Sep 4, 2024 12:29 PM
This partnership marks a major boost for Indian Racing as it aims to expand the motorsport ecosystem across India
e4m Staff Jul 11, 2024 4:14 PM
The partnership will enhance its brand presence and solidify its market position across India, the company said
e4m Staff Jun 28, 2024 6:57 PM
Jaaved Jaaferi and Sourav Ganguly have lent their voices to the ad campaign conceptualised by DDB Mudra
e4m Staff Jun 6, 2024 12:25 PM
A list of some of the best ones we found in the fortnight between October 16 and 31
e4m Staff Nov 11, 2023 8:40 AM
The campaign ‘Me Time, Marie Time’ celebrates the passion of Indian cricket fans
e4m Staff Oct 17, 2023 1:55 PM
The ‘Experience The Exclusive’ film is live across DreamSetGo’s digital channels like YouTube, Instagram, Linkedin and X
exchange4media Staff Aug 23, 2023 3:19 PM
The cricket legend will endorse the brand as it forays into newer markets
exchange4media Staff Aug 21, 2023 4:05 PM
The company has partnered with the cricketer to help promote its brand values, increase brand awareness, and drive growth
exchange4media Staff May 10, 2023 2:21 PM
The TVC is being released in Bengali, Hindi, Odia and Assamese
exchange4media Staff Mar 11, 2023 9:18 AM
Apurva Sircar, Head of Marketing at Bandhan Bank, talks about their new campaign featuring Sourav Ganguly
Shantanu David Feb 9, 2023 8:41 AM
E-commerce marketplace platform partners with Dada for its year-end Maha Indian Savings Sale
exchange4media Staff Dec 11, 2022 10:00 AM
Sunil Gavaskar is already an ambassador for the tech platform
exchange4media Staff Nov 3, 2022 4:17 PM
Ganguly will help amplify the brand message of the bank and endorse its products and services, said the company
exchange4media Staff Oct 13, 2022 3:45 PM
Binny will be taking over from Sourav Ganguly; Rajiv Shukla to continue as Vice-President
exchange4media Staff Oct 11, 2022 2:15 PM
Lloyd's campaign for Bengal is being extensively covered in print, digital and BTL
exchange4media Staff Oct 8, 2022 7:58 AM
The deal, which is for the 2022-23 season, will cover all international & domestic matches
exchange4media Staff Sep 5, 2022 5:42 PM
The campaign promotes DG Gold, the digital gold business of Senco Gold & Diamonds
exchange4media Staff Aug 27, 2022 8:29 AM
Ganguly will promote the sports experiences and travel platform’s curated experiences
exchange4media Staff Aug 25, 2022 1:46 PM
Parikshit Pawar, Chief Marketing Officer, Shapoorji Pallonji Real Estate, talks about getting former Indian skipper Sourav Ganguly on board & more
exchange4media Staff Aug 5, 2022 11:28 AM
The edtech startup has partnered with the BCCI President to launch and endorse their first-of-its-kind initiative for edupreneurs
exchange4media Staff Jun 2, 2022 3:51 PM
The 14-film ad campaign is designed and created by The Script Room
exchange4media Staff Mar 22, 2022 11:56 AM
The real estate company will soon launch a brand campaign with ‘Dada’
exchange4media Staff Feb 8, 2022 3:36 PM
The BCCI President had earlier come onboard with the beverage giant in a similar capacity in 2017
exchange4media Staff Oct 13, 2021 1:25 PM
Interim CEO Hemang Amin can also apply if he wishes too, say reports
exchange4media Staff Aug 2, 2021 10:13 AM
Schedule yet to be finalised, says BCCI president Sourav Ganguly
exchange4media Staff Jun 29, 2021 8:52 AM
Experts say that while a little humour could have gone a long way, Fortune's comeback ad is a good example of a brand supporting its endorser in the face of trolling
Misbaah Mansuri Feb 17, 2021 8:07 AM
The long-format copy, ostensibly for Valentines Day, addresses some misconceptions associated with heart health
exchange4media Staff Feb 15, 2021 11:47 AM
Experts feel that if a brand is not sure, it should not respond, and tread through with due caution
Misbaah Mansuri Jan 7, 2021 8:15 AM
Brand custodians opine that it was a sensible decision by the company to halt the ad, given the polarised environment
Misbaah Mansuri Jan 6, 2021 8:45 AM
Some users pointed out that trolling the brand and dragging an ailing Ganguly into the fray is in poor taste
exchange4media Staff Jan 4, 2021 2:07 PM
According to reports, there are talks about members planning to address the matter at BCCI's annual general meeting, since the gaming platform rivals the board’s official sponsor Dream11
exchange4media Staff Dec 23, 2020 12:24 PM
BCCI to release tenders for the inclusion of two new IPL teams in mid-2021 and 10 teams will play in 2022
Ruhail Amin Dec 23, 2020 8:08 AM
The cricketer has been roped in as brand ambassador to represent Livinguard's range of masks and gloves
exchange4media Staff Nov 25, 2020 5:41 PM
Bhairav Shanth, Co-founder and Managing Director of ITW, explains why brands continue to invest in the IPL that has established itself as the biggest primetime entertainment property
exchange4media Staff Nov 11, 2020 3:41 PM