As an in-film branding partner, Senco Gold and Diamonds will showcase their exquisite jewellery in the movie and unveil an exclusive limited edition bridal collection

e4m Desk Jun 26, 2023 2:59 PM

Senco Gold & Diamonds Campaign?blur=25

The film depicts the artistry of Senco’s bangles by comparing the bangle-crafting process with other types of art forms like classical dance, Madhubani painting, sculpting, etc.

e4m Desk Jun 18, 2022 6:00 PM

kiara advani?blur=25

The jewellery brand has also unveiled their new campaign titled ‘Now is the time’ featuring the actress

e4m Desk Oct 7, 2021 1:30 PM

Dutee Chand?blur=25

The Indian sprinter will be promoting the brand's light-weight jewellery range ‘Everlite’

e4m Desk Jun 16, 2021 4:33 PM


Considering the festive season an opportune time to connect with the audiences, the jewellery brand advertised on JCDecaux Street Furniture in Delhi

e4m Desk Nov 20, 2020 3:32 PM

Traditional gold jewellery?blur=25

Recognising the need to boost their presence in the digital space, jewellery brands are increasing their ad spends on the medium to target the digitally-savvy customer

Shikha Paliwal Dec 10, 2019 9:05 AM

Sourav Ganguly?blur=25

Experts believe Ganguly is a man of masses and now after being appointed as the BCCI president, his brand value is only going to increase both in the national and regional markets

Shreshtha Verma Nov 14, 2019 8:18 AM

Suvankar Sen?blur=25

Suvankar Sen, Executive Director, Senco Gold & Diamonds talks to exchange4media about the Kolkata-based jewellery brand’s journey from being a regional player to becoming nationally visible

Shreshtha Verma Oct 31, 2019 8:50 AM

Diwali ad spends?blur=25

Diwali being the most prolific jewellery retail season, brands are going the extra mile to cash in on the festive consumer sentiment

Neethu Mohan Oct 23, 2019 8:30 AM


Customers can avail huge benefits during the festival, including an assured gift on purchase of gold and platinum jewellery until October 31

e4m Desk Oct 17, 2019 6:07 PM


The jewellery brand has also rolled out a new brand campaign #DontTakeMeLightly, featuring Barman

e4m Desk Sep 30, 2019 5:02 PM


From campaigns to special offers, brands are leaving no stone unturned to capture consumers’ attention this festive season. We speak to industry experts to know more

Neethu Mohan Sep 6, 2019 8:21 AM


In the TVC for the brand’s new range of men’s jewellery ‘AHAM’, Ganguly will be playing his own self

e4m Desk Aug 3, 2019 8:20 AM


Brands such as Senco Gold & Diamonds, Malabar Gold and Diamonds, P C Chandra Jewellers and Kalyan Jewellers observed a rise in the purchase of gold jewellery by men

Shweta Raaj Singh May 7, 2019 9:03 AM


In the campaign conceptualised by Ogilvy Kolkata, Karigari finds its significance and relevance through the stories of four different women from four different parts of the country

e4m Desk Sep 8, 2018 9:54 AM