Experts opine that the actor is bigger than a few box office blips and the masses still love him

Mansi Sharma Jul 12, 2022 7:53 AM


The Mavericks India, in collaboration with ConceptBIU, unveiled the 'Voice of Influence' report that highlighted four factors responsible for good thought leadership

exchange4media Staff May 25, 2022 3:39 PM


This association will help Padukone grow in terms of her brand value and international popularity and the French luxury brand will get a lot of attention in the Indian market, say experts

Mansi Sharma May 17, 2022 8:38 AM


Sharma & Rahul will surely attract some brands now but Kohli will remain marketers' delight even after losing his ODI captaincy, feel industry experts. Kohli is currently endorsing close to 30 brands

Kanchan Srivastava Jan 7, 2022 9:09 AM

Apraava Energy?blur=25

Helmed by Landor & Fitch India, the new name exemplifies how business logic drives brand transformation in creating new value for companies

exchange4media Staff Nov 10, 2021 3:45 PM


The industry notes that the brands that leverage SRK's 'father' and 'family man' persona, like BYJU's, may stand to lose but only in the short run

Mansi Sharma Oct 5, 2021 8:24 AM

Mirabai Chanu?blur=25

Industry watchers discuss whether Chanu’s brand value will shoot up post her win in Olympics

Misbaah Mansuri Jul 29, 2021 8:31 AM

Brand Finance?blur=25

As per Brand Finance’s annual ranking report, Facebook trails behind WeChat with elite AAA+ rating and scoring 77.0 out of 100

exchange4media Staff Apr 21, 2021 5:13 PM


The report, called ‘Invisible Tech. Real Impact,’ has been launched jointly by Infosys and Interbrand

exchange4media Staff Mar 10, 2021 10:22 AM

Virat Kohli?blur=25

Akshay Kumar took the second spot with a brand value $104.5 million and Bollywood couple Ranveer Singh and Deepika Padukone took the third spot with a brand value of $93.5 million each

exchange4media Staff Feb 5, 2020 2:25 PM

Sourav Ganguly?blur=25

Experts believe Ganguly is a man of masses and now after being appointed as the BCCI president, his brand value is only going to increase both in the national and regional markets

Shreshtha Verma Nov 14, 2019 8:18 AM


Industry experts say Deepika Padukone’s high brand value is all thanks to her personal and professional choices 

Shreshtha Verma Jul 31, 2019 8:58 AM

Brand Ranveer?blur=25

With his brand value skyrocketing in the last three years, actor Ranveer Singh is on a roll when it comes to brand endorsements

Dolly Mahayan Jun 25, 2019 8:10 AM

GM could not innovate for the Indian market, say branding experts?blur=25

The companyhad been performing poorly in India and held less than one percent share of India’s car market

Venkata Susmita Biswas May 29, 2017 7:39 AM