Brands leverage news-based marketing as Twitterati lauds Chandrayaan 2 mission

The Chandrayaan 2 mission which united the country with pride was one of the most tweeted events in the country.  Twitter applauded ISRO as the Chandrayaan-2 Vikram lander was located on the moon recently. We take a look at the trend of news-based marketing.

During the weekend marking the landing phase of Chandrayaan 2’s moon-lander Vikram, 3.5 million tweets were recorded on Twitter during the final landing phase over the weekend. As Indians approached the historical moment with pride, they expressed their excitement on Twitter, eagerly waiting for the lander to touch the moon’s surface.

As the news of connection loss with the lander came in, users tweeted in support of ISRO, appreciating the remarkable achievement and years of hard work put in by ISRO scientists.  Tweets from  Prime Minister Narendra Modi, and the one from NASA showing support for ISRO and gained noteworthy engagement on the platform.

Brands also floated creatives across the social media platforms to extend their support for the initiative. 

Asian Paints

Amul

Hajmola

Ixigo

Royal Enfield

KFC

Volvo CE India