Rs 500-crore Adani Group media account to go into review; major pitch expected soon?
Industry sources indicate that the conglomerate is evaluating its media strategy for the next phase of growth
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Published: Dec 5, 2025 1:05 PM | 1 min read
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The Adani Group, with its estimated Rs 500+ crore media mandate, is expected to go into review soon, industry sources told exchange4media. The upcoming pitch is expected to draw strong interest from top media agency networks, given the group’s scale, category presence and aggressive growth trajectory across multiple consumer-facing businesses.
e4m was the first to report this development earlier this week.
While the group has not issued any official announcement, multiple sources indicate that the company is actively restructuring its media strategy ahead of the next growth cycle.
According to media reports, the request for proposal (RFP) requires agencies to have a minimum turnover of Rs 1,500 crore and a 5-year track record of handling large accounts.
This development marks a significant shift from the group’s earlier media arrangement. MudraMax is the incumbent on the Adani Cement and Adani Corporate accounts.
Once formally announced, this will be one of the largest media pitches of the year, given the Adani Group’s expanding footprint across FMCG, packaged foods, and consumer businesses.
exchange4media will update this story as more details emerge.
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