SW Network bags social media mandate for Lava Mobiles
Under the mandate, the agency will lead the brand’s creative and social media communication across platforms
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Published: Mar 24, 2026 2:11 PM | 1 min read
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SW Network has been appointed as the creative and social media agency by Lava International Limited.
Under the mandate, the agency will lead the brand’s creative and social media communication across platforms, focusing on campaigns, product storytelling, cultural moments, and community engagement.
Puravansh Maitreya, Head of Marketing, Lava International Limited, said, “Lava has always tried to keep abreast of each new generation of consumers and their evolving aspirations. As the digital ecosystem continues to evolve, it becomes important for us to communicate our story in ways that are relevant, engaging, and rooted in our identity as a homegrown brand. We are certain the partnership with SW Network will strengthen our digital presence and build deeper connections with our audience.”
Pranav Agarwal, Co-founder, SW Network, added, “The opportunity with Lava lies in bridging its strong legacy with the energy of a younger audience. We’re looking forward to building work that feels culturally relevant, conversational, and rooted in the everyday lives of Indian consumers.”
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