B Sridhar, EVP – Media, Innocean, bids adieu to media career
His memorable journey with Innocean spanned two significant stints over 17 years—first leading the media mandate for Hyundai, and later steering the same for Kia
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Published: Jan 2, 2026 4:38 PM | 1 min read
- Sridhar, a veteran in the advertising industry with over 30 years of experience, has worked with notable agencies such as Mudra, GroupM, Initiative, and Innocean India.
- He had a significant 17-year tenure at Innocean, where he led media strategies for major automotive brands Hyundai and Kia, as well as worked with other prominent clients like Samsung and Microsoft.
- As he transitions from corporate life, Sridhar plans to focus on personal interests, including his role as a Business Quiz Master and motivational speaking.
- His motivational speaking will emphasize the discipline of running and its parallels to life and management lessons.
With over three decades of experience in the industry, Sridhar was associated with some of the most respected agencies, including Mudra, GroupM, Initiative and Innocean India. His memorable journey with Innocean spanned two significant stints over 17 years—first leading the media mandate for Hyundai, and later steering the same for Kia. Across his career, Sridhar had worked on marquee brands such as Samsung, Nestlé, Pepsi Foods, Microsoft, and many more, leaving a lasting imprint on the media and advertising landscape, according to a press note.
As he transitions from corporate life, Sridhar is keen to channel his energy into personal passions. A seasoned Business Quiz Master at various forums, he now intends to pursue this interest more actively. In addition, he is set to embark on a journey in motivational speaking, with a unique focus on running—drawing parallels between the discipline of the sport and valuable lessons in life and management.
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