The digital-first campaign for Hyundai's Grand i10 NIOS will be amplified through various in-show integrations, social media engagements, contests and more

exchange4media Staff Dec 24, 2020 11:05 AM


Innocean Worldwide India will be responsible for Sony's entire consumer electronics portfolio

exchange4media Staff Jul 5, 2019 1:18 PM


A power-packed football music video created by Innocean Worldwide India, titled "Two Little Feet" which captures the passion for football among kids, culminates with 2 talented kids being chosen as the Official Match Ball Carriers.

exchange4media Staff Jun 18, 2018 6:41 PM

Bond of Pan Masalas falls flat with Pierce Brosnan creative?blur=25

Following a furore on social media, the brand came out with a statement saying that there is lack of awareness about the product Pan Bahar which has no nicotine or tobacco

Sarmistha Neogy Oct 10, 2016 7:56 AM

Union Budget 2016: Advertising Honchos share their expectations?blur=25

The media and advertising industry is looking forward to some key announcements, especially about the rollout of GST, as part of the tax reforms from the Union Budget 2016.We spoke to some advertising and media agency leaders to understand their expectations from the Union Budget 2016 and here is what they had to say:

Sarmistha Neogy Feb 29, 2016 8:39 AM

Innocean's Jeremy Craigen named grand jury president at ADFEST 2016?blur=25

Craigen will oversee eight jury panels and 18 awards categories, and his creative leadership will play an important role in determining the winners of next year's ADFEST Lotus Awards

exchange4media Staff Nov 14, 2015 8:44 AM

Titan TVC applauds the new generation of go-getter entrepreneurs?blur=25

The campaign conceptualised by Ogilvy & Mather for the newly launched collection from Titan 'Celestial Time' celebrates the new breed of entrepreneurs who are confident and don't hesitate from redefining hierarchies

Sarmistha Neogy Jun 12, 2015 9:27 AM

Goafest 2015: Rediffusion Y&R, Ideas@work tie with 5 metals each in OOH Abbys?blur=25

JWT and Publicis tie with 4 metals each, Taproot and DDB Mudra tie with 3 metals each

exchange4media Staff Apr 13, 2015 10:58 PM

Vodafone or Airtel: Which ad does a better job of striking the emotional chord??blur=25

Vodafone’s ‘Farewell’ and Airtel’s ‘Ice Cream Truck’ campaigns try in a similar vein to tug at the viewer’s heartstrings. We explore the different nuances and effectiveness of the two campaigns

Sarmistha Neogy Mar 30, 2015 8:38 AM

Genpact wins Advertising, Marketing & Media Quiz of DAC?blur=25

1st runner-up was NTPC and the 2nd runner-up was Innocean Worldwide

exchange4media Staff Dec 27, 2014 10:26 AM

 Delhi Advertising Club to hold Advertising, Marketing & Media Quiz on 19th Dec?blur=25

B Sridhar, Group Director of Media Services at Innocean Worldwide is the Quiz Master

exchange4media Staff Nov 28, 2014 11:22 AM

New Hyundai i20 does a Hollywood spy-thriller campaign?blur=25

The Elite i20 gets a shot of Hollywood glamour with Innocean's campaign that the agency calls a 'cinemercial'

Ankur Singh Aug 28, 2014 8:33 AM

Delhi Ad Club announces winners of Excellence in Advertising Awards 2014?blur=25

Innocean Worldwide India declared Agency of the Year; McCann wins Campaign of the Year Award; late Dr Vishwanath, Founder & Past President of Delhi Ad Club conferred with Lifetime Achievement Award

exchange4media Staff Mar 31, 2014 8:12 AM

NTPC emerges winner in DAC Advertising, Marketing & Media Quiz 2013?blur=25

Innocean Worldwide were the first runner up, while REC+ were the second runner up at the contest. B Sridhar, Group Director - Media Services, Innocean Worldwide conducted the quiz

exchange4media Staff Jan 7, 2014 10:50 AM

Hard News Media wins Delhi Ad Club Media Quiz?blur=25

Delhi Advertising Club organised its Advertising, Marketing & Media Quiz on December 9, 2011. The winning team was Hard News Media, while Innocean Worldwide and IndianOil were placed second and third, respectively.

exchange4media Staff Dec 14, 2011 9:21 AM

Innocean Worldwide completes 5 years; bullish on hiring?blur=25

Innocean Worldwide plans to continue stressing on quality service and strengthen its role and presence. The agency now plans to go on a hiring drive to support its growth plans.

Preeti Hoon Mar 29, 2011 9:41 AM

Sleepwell hunts for a new media partner?blur=25

After appointing Innocean as the creative agency, Sleepwell Mattresses is now on the lookout for a media partner. The media account size is estimated to be in the region of Rs 12-15 crore.

Preeti Hoon Mar 9, 2011 7:33 AM

Innocean kickstarts sports marketing vertical in India?blur=25

Innocean Worldwide India is starting its sports marketing practice in India from February 2011 following anchor client Hyundai Motor’s pact with ICC as their Official Car Partner till 2015.

Preeti Hoon Feb 17, 2011 7:36 AM

Innocean beats biggies to bag creative duties of Sleepwell?blur=25

Following a multi-agency pitch, Sleepwell Mattresses has shifted its creative business from Rediffusion Y&R to Innocean Worldwide.

Preeti Hoon Jan 12, 2011 7:57 AM