Hyundai unveils campaign featuring Pankaj Tripathi as brand ambassador

Innocean India, Hyundai Motor India Limited’s long-standing creative partner, has unveiled a campaign featuring acclaimed actor Pankaj Tripathi as the new face of the brand. Known for his natural humour and relatable persona, Tripathi brings authenticity to Hyundai’s message, making the brand even more appealing to Indian audiences.

At the heart of this campaign lies a sharp yet universally relatable insight: when it comes to buying a car, people often find themselves torn between two impulses - the heart’s desire for something aspirational and the mind’s inclination toward a smart, deal-driven choice. Hyundai makes the decision easier by offering both standout innovations and deals that make perfect financial sense. In short, whether you follow your heart or the deals, the answer will always be Hyundai. This is summed up perfectly in the campaign line: “Logey toh Hyundai hi, chahe dil ki suno ya deals ki.”

“Choosing Pankaj Tripathi was an obvious decision,” said Santosh Kumar, COO of Innocean India. “His journey reflects the aspirations of everyday Indians. People see themselves in him. He is relatable. As we continue strengthening Hyundai’s connection with Indian households, we needed a voice that brings both relatability and confidence.”

Virat Khullar, AVP and Vertical Head – Marketing of Hyundai Motor India Limited, expressed, “We are delighted to welcome Pankaj Tripathi as the brand ambassador for this campaign. Car buying is often a head-versus-heart decision, and through this campaign, we want to assure customers that Hyundai is the answer to both. Pankaj brings a refreshing relatability and credibility that perfectly complements our message. His authenticity, versatility, and grounded persona add a natural charm to the campaign, making the idea of owning a Hyundai feel even more rewarding and emotionally resonant.”

Pulak Bisht, Creative Lead at Innocean India, shared, “Pankaj Tripathi has a unique charm. He’s deeply relatable, yet his presence leaves a lasting impression. When it came to delivering our message, ‘Logey toh Hyundai hi, chahe dil ki suno ya deals ki’, we couldn’t think of anyone more fitting. Working with him has been a wonderful experience. He’s someone who goes the extra mile to add value and he has done exactly that for this campaign.”

The campaign was strategically rolled out across a diverse mix of TV, print, radio, and digital platforms, ensuring wide audience reach. With this campaign, Innocean India and Hyundai Motor India Limited reaffirm that effective advertising transcends mere product promotion.