Quick commerce has emerged as a key catalyst for growth of the condiment category with new-age food brands broadening their offerings

Sunidhi Vijay Aug 6, 2026 9:35 AM

From boAt and Veeba to Karan Johar’s luxury jewellery line - Tyaani Jewellery, Shalini Passi has become the face of premium collaborations with top-tier endorsement deals 

Sunidhi Vijay Mar 12, 2025 7:35 AM

The three-part video campaign is titled ‘Mehnat ka Phal Veeba hota hai

e4m Staff Feb 18, 2025 6:33 PM

A BTS shot of Diljit casually enjoying a cup of Veeba’s new WokTok noodles just before hitting the stage is stealing the show on the internet

e4m Staff Oct 30, 2024 9:32 AM

Speaking at the e4m D2C Amazon Masterclass 2024, Viraj Bahl, Founder & MD of VRB, spoke about the importance of consumer feedback and financial discipline for brand building

e4m Staff Sep 24, 2024 11:49 AM

Xaxis designed the campaign to target the upper middle class population in Delhi by identifying buying patterns among consumers

exchange4media Staff Mar 18, 2020 4:58 PM