Siddharth Vaya appointed SVP & Business Head at Dot & Key
Vaya brings close to two decades of experience across the FMCG and personal care industries
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Published: Sep 8, 2026 2:20 PM | 1 min read
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- Dot & Key has appointed Siddharth Vaya as Senior Vice President & Business Head to lead the skincare brand.
- Vaya has nearly 20 years of experience in the FMCG and personal care industries, with a background in D2C, traditional brands, and multinational corporations.
- He previously served as Chief Business Officer at Beardo and held leadership roles at Marico Limited and NIVEA India.
- Co-Founder & CEO Suyash Saraf emphasized Vaya's expertise in scaling consumer brands and understanding the evolving Indian market.
Dot & Key, the D2C skincare brand, has appointed Siddharth Vaya as Senior Vice President & Business Head to lead the business.
Vaya brings close to two decades of experience across the FMCG and personal care industries. His career spans D2C, traditional brands, MNCs, and large Indian conglomerates across sales, marketing, and leadership roles.
He joins Dot & Key from Beardo, where he served as Chief Business Officer. Prior to Beardo, Vaya held leadership positions at Marico Limited as Category Head for the Saffola Oils portfolio. He also led the Male Grooming category, helping build the business across the men's personal care space.
Earlier in his career, Siddharth spent over six years with NIVEA India, where he led the body lotions category and headed the NIVEA Men portfolio. He started his career with Reckitt Benckiser, spending nearly half a decade across various sales roles.
Suyash Saraf, Co-Founder & CEO, Dot & Key Skincare, said, “Siddharth brings a strong foundation in FMCG and category leadership, backed by a solid track record of scaling consumer brands. His experience spanning sales, marketing, and business, combined with a sharp understanding of the evolving Indian consumer, makes him a valuable addition to our leadership team as we enter this next phase of growth.”
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