India Today Group launches ‘Life Tak’ vertical microdrama platform
The announcement was marked by the unveiling of its short-form series, Raghupati Raghav Raja Ram
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Published: Oct 9, 2026 2:02 PM | 1 min read
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- The India Today Group has launched a mobile-first microdrama platform called Life Tak, featuring its flagship series, Raghupati Raghav Raja Ram (RRRR).
- The series, which modernizes the Ramayan narrative into a fast-paced vertical format, was unveiled at the India Today Conclave 2026 in Mumbai.
- RRRR aims to cater to digital-first audiences by combining cultural storytelling with advanced production techniques and AI-driven tools.
- The series is set to premiere on October 18, 2026, and will be available for streaming on Life Tak's official channels, including Instagram, YouTube, Facebook, and the AajTak App.
The India Today Group has launched Life Tak, the group’s mobile-first microdrama platform.
The announcement was marked by the unveiling of its flagship short-form series, Raghupati Raghav Raja Ram (RRRR) at the India Today Conclave 2026 in Mumbai.
The official teaser was launched jointly by Devendra Fadnavis, Chief Minister of Maharashtra and Aroon Purie, Chairman and Editor-in-Chief, India Today Group.
Raghupati Raghav Raja Ram modernizes the eternal narrative of the Ramayan into a fast-paced, high-intensity vertical format. Tailor-made for digital-first audiences, the series blends deep cultural storytelling with cutting edge production values, delivering an experience optimized for modern short-form binging.
The series is a first of many from the creative, tech-forward ecosystem of India Today Group where advanced AI-driven visual engineering, script generation tools, and creative world-building converge to reimagine classic and new stories for contemporary viewers.
Through Life Tak, the India Today Group continues its legacy of media innovation, where cinematic production values meet the lightning-fast distribution of the vertical video era.
Raghupati Raghav Raja Ram premieres on October 18, 2026. Viewers can stream episodes across the official LifeTak channels on Instagram (@lifetak), YouTube, Facebook and natively inside the AajTak App.
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