creative-advertising-strategies

The intention gap: What separates honest minimalism from a lazy brief?

Understanding the Minimalism Trend in Indian Advertising?blur=25

From CRED's un-ad legacy to AI-sharpened workflows: agencies are working out whether stripped-down creative is craft, or a costume for compromise

Aryendra Khan Sep 23, 2026 9:24 AM

What POND'S 'Googly Woogly Wooksh' revival teaches us about building timeless brands

POND'S Revives 'Googly Woogly Wooksh' to Reinforce Timeless Branding?blur=25

The revival of "Googly Woogly Wooksh" also highlights the importance of protecting creative equity

e4m Desk Jul 27, 2026 4:18 PM

Hit or Miss: The week in ads

Ads of the week?blur=25

From restaurant bills to AI futures, this week's best ads leaned into humour, nostalgia, and storytelling that had something real to say

Aryendra Khan Jun 27, 2026 9:00 AM