Shidush Contractor named COO – Influencer Marketing at Wondrlab
Most recently, Shidush Contractor served as Business Head – Middle East & North Africa at Qoruz
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Published: Jan 22, 2026 10:23 AM | 2 min read
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Wondrlab has appointed Shidush Contractor as Chief Operating Officer – Influencer Marketing.
Shidush will be leading OPA and Opportune, strategy, operations, and growth across Wondrlab’s influencer and creator ecosystem. He will report to Vandana Verma, Co-founder and Managing Partner, Wondrlab Network.
Shidush’s expertise lies in adtech, talent management, and creator-led businesses.
Most recently, he was Business Head – Middle East & North Africa at Qoruz, leading regional expansion.
Prior to this, he was Chief of Staff to the Group CEO at Collective Artists Network.
Commenting on the appointment, Vandana Verma, Co-founder and Managing Partner, Wondrlab Network, said, “Brands today don’t need more influencer campaigns, they need influence that works across the funnel and compounds over time. Total Influence brings together storytelling, credibility, and performance into one operating system. Shidush’s experience across talent, technology, and execution makes him ideally placed to scale OPA and Opportune into platforms that deliver sustained, long-term value for brands.”
Speaking on his appointment, Shidush Contractor said, “Influence has evolved into a serious business lever. What excites me about OPA and Opportune is the opportunity to build influence as a connected system—from discovery to conversion—using creators, data, and ideas in a coordinated way. Total Influence is about consistency, precision, and outcomes over time, and I’m excited to help bring this vision to life for brands within the Wondrlab ecosystem.”
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