The promotions of the film were through an in-app engagement campaign #DontBeShyAgain and a ‘first-of-its-kind filter’ for users. The campaign clocked more than 550 million views on the platform

exchange4media Staff Nov 29, 2019 5:28 PM

Sachin Sharma, Director of Sales and Partnerships, ByteDance India, shares insights on ‘Democratizing Creativity’, the platform’s community and brands, and the causes it has been supporting

exchange4media Staff Nov 23, 2019 8:13 AM

TikTok is testing a feature that will allow users to add links in their bio; will this now add to the pressure on close competitor Instagram?

Shikha Paliwal Nov 22, 2019 8:26 AM

There will be two panel discussions; the first on 'Challenges in Creating Experiences & Building Relationship with Consumers' and a second on 'How to Market to a Diverse & Connected Consumer?'

exchange4media Staff Nov 20, 2019 8:51 AM

Users of TikTok in India account for 31% of the short-form video app’s downloads

exchange4media Staff Nov 19, 2019 12:17 PM

Moov initiated a Hashtag Challenge called #MakeYourMoov where users were encouraged to post a video performing one fitness move of their choice

exchange4media Staff Nov 18, 2019 3:43 PM

The campaign film, featuring freestyle champion Justone Du Plessis, has got 1.3 billion views on TikTok and nearly a million views on Instagram

exchange4media Staff Nov 16, 2019 9:06 AM

From a bald filter on TikTok, to dialogue cards on Instagram, to content collaboration with Filter Copy, TheSmallBigIdea went all out for marketing Ayushman Khurrana-starrer Bala

Shreshtha Verma Nov 12, 2019 8:59 AM

As part of the partnership, TikTok has launched a #CleanIndia challenge on its platform

exchange4media Staff Nov 11, 2019 4:43 PM

The campaign amassed 8.5 billion views since the launch while encouraging users to start their day with healthy snacking

exchange4media Staff Nov 6, 2019 5:37 PM

The social media campaign was conceptualised, designed and executed by influencer marketing agency MAD Influence

exchange4media Staff Oct 31, 2019 4:55 PM

It has been reported that ByteDance spends about $15 million - $20 million per month on marketing in India

exchange4media Staff Oct 31, 2019 1:26 PM

Over the years, several brands have leveraged microblogging sites such as Twitter to maximise visibility and engagement with their target audience especially during the festive season

exchange4media Staff Oct 30, 2019 8:50 AM

In his first interview after taking over as VP Monetization for India, ByteDance, Sameer Singh talks about competing with social media platforms, TikTok’s brief ban, brand safety & monetization

Neeta Nair Oct 30, 2019 8:09 AM

TikTok users with most creative greetings set to win rewards from goCash+ to domestic and international travel packages by GoIbibo

exchange4media Staff Oct 25, 2019 11:42 AM

The programme is aimed at supporting first-time internet users by giving them access to education content created by TikTok, said Sachin Sharma, Director of Sales and Partnerships, TikTok India

exchange4media Staff Oct 21, 2019 8:59 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Oct 19, 2019 9:21 AM

Gandhi quit Times Network in September as COO & President

exchange4media Staff Oct 18, 2019 2:14 PM

'Work It Up' is an #EduTok chat show hosted by Sophie Choudry and is focussed on fitness & wellness

exchange4media Staff Oct 16, 2019 3:40 PM

We take a look at some of the TikTok campaigns that have been instant hits on the video sharing platform

Shikha Paliwal Oct 11, 2019 7:49 AM