The move will allow TikTok to operate in the US since the tech giant and the retail multinational will now resolve security concerns regarding the platform in the country

exchange4media Staff Sep 21, 2020 1:37 PM

The YouTube homepage now features a row for short videos, which can be swiped vertically from one video to the next

exchange4media Staff Sep 15, 2020 10:33 AM

As per experts, whoever gets to sign the deal with ByteDance gets a ready-made mix of access & reach to monetize from

Tasmayee Laha Roy Sep 15, 2020 8:50 AM

Reports say that the Larry Eliison-chaired company will own a minority stake in the ByteDance-owned company

exchange4media Staff Sep 14, 2020 9:27 AM

According to media reports, ByteDance wants to strike a deal that will be ratified by both the US and Chinese authorities

exchange4media Staff Sep 2, 2020 11:57 AM

The retail giant has said that the move will help serve its omnichannel customers, and grow its advertising business and third-party marketplace

exchange4media Staff Aug 28, 2020 8:52 AM

General manager Vanessa Pappas will be taking over on an interim basis after Mayer's departure

exchange4media Staff Aug 27, 2020 11:09 AM

In his earlier role as Country Manager at TikTok India, Mishra was instrumental in driving growth for ByteDance in the country

exchange4media Staff Aug 24, 2020 4:48 PM

Recently Microsoft also said that it is planning to purchase TikTok in the US and other key markets.

exchange4media Staff Aug 15, 2020 10:00 PM

Guest Column: Vigyan Verma, Founder, The Bottom Line (Brand Impact Solutions) writes on the TikTok ban and how it has affected the short video app category

Vigyan Verma Aug 13, 2020 5:00 PM

Twitter has also expressed that its bid will be less regulated that Microsoft's and will not face pressure from China since it's not operational in the country

exchange4media Staff Aug 10, 2020 9:03 AM

Guest Column: Irfan Khan, Partner, YAAP Digital, writes Instagram is set to be an effective channel for brands looking to increase sales & app downloads

Irfan Khan Aug 10, 2020 8:44 AM

The development comes days after tech giant Microsoft was in talks to acquire the US arm of TikTok, which has over 80 million users in the country

exchange4media Staff Aug 7, 2020 10:08 AM

If the deal is finalised, Microsoft will own and operate the video-sharing app in the US, Canada, Australia and New Zealand

exchange4media Staff Aug 3, 2020 9:08 AM

Co-founder Farid Ahsan says ShareChat’s biggest focus now is on driving good performance advertisements and solutions for brands

Tasmayee Laha Roy Jul 27, 2020 8:45 AM

The short video app expects to have 100 million new users by month’s end

exchange4media Staff Jul 17, 2020 6:33 PM

The Indian Institute of Human Brands has analysed the top TikTokers over 32 key attributes, ranging from Trustworthy to Topical to Trendy, and from Entertaining and Engaging to Fun and Friendly

exchange4media Staff Jul 16, 2020 2:42 PM

The report also stated that Instagram continues to be the most popular channel among the influencer community, followed by Facebook and YouTube

exchange4media Staff Jul 14, 2020 12:09 PM

The app enables users to create short, entertaining videos and share them on the platform

exchange4media Staff Jul 10, 2020 2:04 PM

Riyaz Aly, Faisal Shaikh, Arishfa Khan, Jannat Zubair Rahmani and Awez Darbar top earners

exchange4media Staff Jul 9, 2020 10:00 AM