In the video, the ageless actor expresses his happiness on joining the platform and says that he has got a few surprises for his fans and asks them to keep a lookout for his videos on TikTok

exchange4media Staff Jan 24, 2020 5:03 PM

Short format, native content and the ability to influence and co-create are the pillars of new-age audience engagement, according to Singh, VP Monetisation (India), TikTok Ads

exchange4media Staff Jan 24, 2020 8:32 AM

With this, WhatsApp becomes the second non-Google entity to achieve this milestone. It is also the third most popular social network after Facebook and YouTube

exchange4media Staff Jan 20, 2020 2:35 PM

Ahead of Delhi Assembly Elections, parties are moving beyond traditional social media platforms like Facebook and Twitter to tap into the viewership of peripheral apps

Shreshtha Verma Jan 17, 2020 8:37 AM

Sameer Singh, VP, Monetization, TikTok India, says the platform will continue to work towards developing interactive, trendsetting content & collaborate with advertisers to supplement their campaigns

Shikha Paliwal Jan 16, 2020 9:17 AM

It was earlier reported that Facebook planned to launch its short-video sharing app Lasso in India to compete with TikTok

exchange4media Staff Jan 14, 2020 5:36 PM

Media reports suggest that the social media giant may most likely roll out the app by the first quarter of FY20

exchange4media Staff Jan 10, 2020 5:54 PM

According to TikTok, these changes offer clarity around how unsafe content, not permitted on the platform, is defined

exchange4media Staff Jan 8, 2020 7:33 PM

Deepika Padukone’s debut on TikTok days before the release of her latest film 'Chhapaak' underlines the platform's growing popularity for movie promotion

Shikha Paliwal Jan 8, 2020 8:49 AM

A survey by Hootsuite has identified five key social media trends for the year

exchange4media Staff Jan 7, 2020 3:48 PM

According to the report, India had presented 99 legal requests and 8 emergency requests, bringing the total number to 107

exchange4media Staff Jan 2, 2020 7:58 PM

Joshi, CEO and CCO, McCann Worldgroup India, & Chairman, McCann Worldgroup Asia Pacific, shares with exchange4media advertising trends that fuelled 2019

Misbaah Mansuri Dec 31, 2019 8:18 AM

Guest Column: Sameer Singh, Vice-President, Monetization, TikTok India, writes on marketers realising the potential of short format videos for business growth

exchange4media Staff Dec 30, 2019 9:06 AM

The Challenge broke all records on the app and saw over 5.4 billion views and over 1,00,000 user-generated videos over a four-day period

exchange4media Staff Dec 28, 2019 4:05 PM

Influencer marketing flourished in 2019, with brands making a beeline for popular-yet-relatable faces on social media

Shreshtha Verma Dec 27, 2019 9:00 AM

Almost every month of 2019 saw some high profile people movements; exchange4media takes a stock at some of those that created quite a stir

Shikha Paliwal Dec 24, 2019 9:37 AM

 Through the collaboration, TikTok has committed $1.5 million in support of UNICEF's work

exchange4media Staff Dec 23, 2019 1:33 PM

The recently launched campaign features brand ambassador MS Dhoni

exchange4media Staff Dec 20, 2019 6:35 PM

With the new campaign, TikTok wants to engage users by encouraging them to share videos, wedding looks and dance moves for sangeet nights

exchange4media Staff Dec 20, 2019 3:24 PM

Recipes, mukbangs, reviews, food displays, kitchen tips are some of the most popular themes in the food category on TikTok

exchange4media Staff Dec 19, 2019 6:17 PM