Work It Up with Kriti Sanon

'Work It Up' is an #EduTok chat show hosted by Sophie Choudry and is focussed on fitness & wellness

exchange4media Staff 19 hours ago


We take a look at some of the TikTok campaigns that have been instant hits on the video sharing platform

Shikha Paliwal Oct 11, 2019 7:49 AM


The show to be hosted by Sophie Choudry will feature Bollywood faces like Kriti Sanon, Vaani Kapoor and Malaika Arora

exchange4media Staff Oct 10, 2019 7:16 PM


The results for the TikTok owner have been better than expected, say media reports

exchange4media Staff Sep 30, 2019 3:01 PM


TikTok will encourage users to join the movement on its platform by asking them to plog ⁠—jog while picking up litter ⁠— in their neighbourhood and share ideas of leading a plastic-free lifestyle

exchange4media Staff Sep 27, 2019 2:26 PM


As social media giants educate and encourage a safer online environment, exchange4media speaks to experts to understand its impact on consumers and advertisers

Shikha Paliwal Sep 10, 2019 8:27 AM


Alia will be the first Indian TV character to have her own TikTok account

exchange4media Staff Aug 30, 2019 12:40 PM

LaLiga TikTok

The campaign, which has generated more than 220,000 videos, challenges fans to show off their skills with a virtual match ball

exchange4media Staff Aug 27, 2019 6:53 PM

Social Beat

While the ongoing campaign has got multiple entries and views on TikTok, Social Beat is also working on a social media strategy in 11 languages

exchange4media Staff Aug 26, 2019 1:31 PM


The dance challenge will go live on TikTok from August 23 to 26 & Idea will be roping in some of top content creators to promote the campaign

exchange4media Staff Aug 22, 2019 2:30 PM


The #WaitASecToReflect campaign was developed in collaboration with creative agency The Glitch

exchange4media Staff Aug 20, 2019 3:49 PM


Uttarakhand Police will create and post videos that raise awareness among the youth on various social issues as well as coordinate with TikTok sensations to lend their messages in an effective voice

exchange4media Staff Aug 16, 2019 3:30 PM


Despite its recent brushes with the law, brands are finding TikTok hard to resist and are reaping the benefits of its Gen Z user base

Shikha Paliwal Aug 16, 2019 8:12 AM


According to industry estimates, the account size is pegged to be around Rs 2.5-3 crore

Misbaah Mansuri Aug 14, 2019 7:39 AM


The #CleanIndia campaign urges TikTok users to clean their neighbourhood and showcase their work on the paltform by posting before and after videos

exchange4media Staff Aug 6, 2019 3:34 PM


The appointment is effective immediately and the global media network will work closely with the social platform’s global leadership team in Beijing

exchange4media Staff Aug 6, 2019 7:47 AM


TikTok users stand a chance to win the official FC Barcelona jerseys by uploading videos of themselves sporting the blaugrana (red and blue) colours or a Barça jersey

exchange4media Staff Aug 1, 2019 2:23 PM


We spoke to experts on how the government is cracking the whip on social media apps like TikTok, Helo, and what they can do to comply with cyber security norms

Dolly Mahayan Jul 24, 2019 8:41 AM