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With products like Instagram Reels & YouTube Shorts, the two online giants are surely in a good position to leverage the ban on TikTok

Dipali Banka & Tasmayee Laha Roy 20 hours ago

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In a blog post, CEO Kevin Mayer addressed looming fears about job security after the Indian government named TikTok among blacklisted Chinese apps

exchange4media Staff Jul 1, 2020 2:50 PM

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YAAP's Influencer Marketing Outlook Report 2020 also revealed that 31.7% of influencers find video as the most impactful post format on social media

exchange4media Staff Jul 1, 2020 1:39 PM

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With the ban on TikTok, experts foresee a significant spike in the number of YouTubers and Instagramers as influencers are expected to start working on building a more omni-channel presence

exchange4media Staff Jul 1, 2020 9:04 AM

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Nikhil Gandhi, India Head, TikTok has issued a statement saying that the company will discuss with concerned government stakeholders and submit clarifications

exchange4media Staff Jun 30, 2020 10:27 AM

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Having seen a surge of installs on the back of the anti-China sentiment, Mayank Bhangadia, CEO & Co-Founder, Roposo tells us about further integrations on the platform

Dipali Banka Jun 30, 2020 8:37 AM

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These apps are prejudicial to sovereignty and integrity of India, defence of India, security of state and public order, said government

exchange4media Staff Jun 29, 2020 9:19 PM

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Content is undoubtedly the king but while there is UGC that generates a lot of interest among users, there are also marketing tools that help in accelerating the reach of these campaigns

Tasmayee Laha Roy Jun 15, 2020 9:15 AM

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The campaign features leading TV personalities and influencers, including Genelia Deshmukh and Anita Hassanandani

exchange4media Staff Jun 12, 2020 5:16 PM

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Thanks to the strong sentiments around the call for 'Make In India', some of these apps are seeing more downloads and greater interest from advertisers, say experts

Tasmayee Laha Roy Jun 9, 2020 8:20 AM

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The app clocked more than five million downloads since it was introduced, riding on the anti-China sentiments in the country

exchange4media Staff Jun 3, 2020 2:10 PM

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With more than 111.9 million installs worldwide, the app has recorded a two-fold growth year-on-year since May 2019

exchange4media Staff Jun 3, 2020 12:32 PM

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Multiple investigations revealed that Mitron, down to its source code, was the exact copy of another Pakistani app called TicTic

exchange4media Staff Jun 3, 2020 9:03 AM

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The donation is a part of TikTok's #EveryViewCounts campaign that encourages users to participate by watching live sessions

exchange4media Staff Jun 3, 2020 12:00 AM

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TikTok’s parent company ByteDance has posted more than $3 billion dollars in net profit on $17 billion revenue in 2019

exchange4media Staff May 28, 2020 7:03 PM

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According to industry experts, during these times of COVID-19 brands are ready with a thoughtful strategy for TikTok

Sanstuti Nath May 25, 2020 8:27 AM

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Mayer has also been appointed as Chief Operating Officer of ByteDance, TikTok's parent company

exchange4media Staff May 19, 2020 8:10 AM