Uttarakhand Police will create and post videos that raise awareness among the youth on various social issues as well as coordinate with TikTok sensations to lend their messages in an effective voice

exchange4media Staff Aug 16, 2019 3:30 PM

Despite its recent brushes with the law, brands are finding TikTok hard to resist and are reaping the benefits of its Gen Z user base

Shikha Paliwal Aug 16, 2019 8:12 AM

According to industry estimates, the account size is pegged to be around Rs 2.5-3 crore

Misbaah Mansuri Aug 14, 2019 7:39 AM

The #CleanIndia campaign urges TikTok users to clean their neighbourhood and showcase their work on the paltform by posting before and after videos

exchange4media Staff Aug 6, 2019 3:34 PM

The appointment is effective immediately and the global media network will work closely with the social platform’s global leadership team in Beijing

exchange4media Staff Aug 6, 2019 7:47 AM

TikTok users stand a chance to win the official FC Barcelona jerseys by uploading videos of themselves sporting the blaugrana (red and blue) colours or a Barça jersey

exchange4media Staff Aug 1, 2019 2:23 PM

We spoke to experts on how the government is cracking the whip on social media apps like TikTok, Helo, and what they can do to comply with cyber security norms

Dolly Mahayan Jul 24, 2019 8:41 AM

The notices follow a complaint about the social media platforms being used for anti-national activities

exchange4media Staff Jul 18, 2019 5:48 PM

TikTok owner Bytedance Technology had filed a plea to transfer the case pending against it in the Madras High Court to Supreme Court. The apex court rejected the plea

exchange4media Staff Jul 16, 2019 6:03 PM

The in-app campaign #Skills4All, which has garnered over 217.7 million views on TikTok, supports NSDC’s vision to promote skill development among Indian youth

exchange4media Staff Jul 15, 2019 2:44 PM

The food tech company also partnered with TikTok to spread the message against hunger and malnutrition

exchange4media Staff Jul 11, 2019 4:23 PM

As brands become more convinced of social media's power, its scope and influence are being tested by marketers in new ways

Shikha Paliwal Jul 9, 2019 8:10 AM

As part of the larger campaign for Lay’s Wavez, the brand has also released a TVC

exchange4media Staff Jul 8, 2019 5:23 PM

Prior to joining ByteDance, Shenoy was working as Communications Lead at Uber Eats- India & South Asia.

Ruhail Amin May 28, 2019 8:58 AM

Composed by Mix Singh with lyrics by Yawar and Rish, the song is exclusively available on TikTok

exchange4media Staff May 25, 2019 9:39 AM

Hopscotch and TikTok partnered for a Rap-Challenge, asking moms to create videos that capture their experiences while styling their kids

exchange4media Staff May 23, 2019 3:53 PM

Sameer Singh quits from his position of CEO at GroupM to join TikTok. Prasanth Kumar presently serving as the COO, South Asia will be taking over as the new CEO

exchange4media Staff May 21, 2019 3:42 PM

The anthem crosses 240 million views in the first 24 hours and over 15,000 user generated videos set to its tune

exchange4media Staff May 6, 2019 11:54 AM

Industry experts say the ban on the video-sharing app will hit its growth but with necessary changes the impact will be short term

Shweta Raaj Singh Apr 18, 2019 9:03 AM

For the song, TikTok has created a musical sticker, which has been weaved into the video narrative

exchange4media Staff Apr 1, 2019 4:26 PM