We bring you a roundup of the news that made headlines this past week

exchange4media Staff Jan 9, 2021 7:20 AM

TikTok was the most downloaded app on the App Store followed by YouTube, WhatsApp, Zoom, Instagram, Facebook, Messenger, Gmail, Netflix and Google in this order

exchange4media Staff Jan 7, 2021 3:21 PM

Buoyed by growing smartphone penetration, affordable data price, and depth of fresh entertaining content, the short-form video has emerged as the fastest-growing content category

Javed Farooqui Jan 5, 2021 8:30 AM

As per media reports, the feature, which is currently being piloted on mobile devices, is expected to help the company to retain users on its own platform

exchange4media Staff Dec 30, 2020 12:20 PM

Atul Sharma, Managing Director India, Ruderfinn Asia spoke about ‘Next generation of PR and communication: charting the course and navigating the future’ at e4m 40 Under 40 Summit & Awards

exchange4media Staff Dec 1, 2020 9:16 AM

Bedi spoke to exchange4media on MX Originals, why the OTT platform has stayed away from releasing Bollywood films & how 2020 has been fabulous for the brand

Neeta Nair Nov 12, 2020 9:07 AM

Dailyhunt Founder Virendra Gupta & Co-founder Umang Bedi spoke to Dr Annurag Batra, Chairman & Editor-in-Chief, e4m, BW Businessworld, and Nawal Ahuja, Director, e4m about the new short video app Josh

exchange4media Staff Oct 5, 2020 8:36 AM

The move will allow TikTok to operate in the US since the tech giant and the retail multinational will now resolve security concerns regarding the platform in the country

exchange4media Staff Sep 21, 2020 1:37 PM

The YouTube homepage now features a row for short videos, which can be swiped vertically from one video to the next

exchange4media Staff Sep 15, 2020 10:33 AM

As per experts, whoever gets to sign the deal with ByteDance gets a ready-made mix of access & reach to monetize from

Tasmayee Laha Roy Sep 15, 2020 8:50 AM

Reports say that the Larry Eliison-chaired company will own a minority stake in the ByteDance-owned company

exchange4media Staff Sep 14, 2020 9:27 AM

According to media reports, ByteDance wants to strike a deal that will be ratified by both the US and Chinese authorities

exchange4media Staff Sep 2, 2020 11:57 AM

The retail giant has said that the move will help serve its omnichannel customers, and grow its advertising business and third-party marketplace

exchange4media Staff Aug 28, 2020 8:52 AM

General manager Vanessa Pappas will be taking over on an interim basis after Mayer's departure

exchange4media Staff Aug 27, 2020 11:09 AM

In his earlier role as Country Manager at TikTok India, Mishra was instrumental in driving growth for ByteDance in the country

exchange4media Staff Aug 24, 2020 4:48 PM

Recently Microsoft also said that it is planning to purchase TikTok in the US and other key markets.

exchange4media Staff Aug 15, 2020 10:00 PM

Guest Column: Vigyan Verma, Founder, The Bottom Line (Brand Impact Solutions) writes on the TikTok ban and how it has affected the short video app category

Vigyan Verma Aug 13, 2020 5:00 PM

Twitter has also expressed that its bid will be less regulated that Microsoft's and will not face pressure from China since it's not operational in the country

exchange4media Staff Aug 10, 2020 9:03 AM

Guest Column: Irfan Khan, Partner, YAAP Digital, writes Instagram is set to be an effective channel for brands looking to increase sales & app downloads

Irfan Khan Aug 10, 2020 8:44 AM

The development comes days after tech giant Microsoft was in talks to acquire the US arm of TikTok, which has over 80 million users in the country

exchange4media Staff Aug 7, 2020 10:08 AM