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MX Media ropes in TikTok's Nikhil Gandhi as COO

Gandhi had quit TikTok in May as Head — Middle East, Africa, Turkey & South Asia

e4m by exchange4media Staff
Published: Aug 30, 2021 8:53 PM  | 2 min read
nikhil gandhi

Former TikTok India head Nikhil Gandhi has joined MX Media, the company that owns and operates OTT platform MX Player and short-video platform MX TakaTak, as COO from today. Gandhi had quit TikTok in May as Head — Middle East, Africa, Turkey & South Asia. He joined TikTok as its India head in October 2019 and remained with the company till May 2021.

Based out of Mumbai and Singapore for this role, Nikhil will be responsible for taking the platforms to their next phase of growth by expanding its geographical reach, enhancing data-driven innovation, growing the scope and scale of revenue streams, and building maximum impact for all stakeholders like consumers, advertisers, or internal teams across verticals.

Elaborating on the same, Karan Bedi, CEO of MX Media said, “Nikhil brings decades of experience in both traditional and emerging media platforms, and will be a huge asset in taking MX to the next level of rocket-fuelled growth. We look forward to working closely with him.”

Speaking about this new role, Nikhil Gandhi, COO of MX Media further added saying, “MX Player is by far the leader in the video entertainment space. I'm super excited to join the MX team and look forward to the next phase of our growth.”

Nikhil joins the company from ByteDance-owned short-form video app TikTok where he was leading its growth in the Middle East, Turkey, Africa, India, and South Asia. Before TikTok, he was the president and COO of Times Television Network. His earlier stints include working in media conglomerates like The Walt Disney Company, UTV Global Broadcasting, and Viacom Media Networks.

Byte Dance-owned short video platform TikTok had shut down its India business in January following the government directive to extend the ban on Chinese apps. The move affected 2000 employees of TikTok India. Following the ban, Gandhi was redesignated as Head — Middle East, Africa, Turkey & South Asia in December 2020.

As TikTok India chief, Gandhi spearheaded the development of TikTok's products and operations, setting a gold standard for all homegrown short-video apps that followed. His primary focus was on strengthening TikTok's presence in the country and adding value to India's growing digital community

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