The app enables users to create short, entertaining videos and share them on the platform

exchange4media Staff Jul 10, 2020 2:04 PM

Sampat is currently serving his notice period with the company, say media reports

exchange4media Staff Jul 1, 2020 11:42 AM

Platforms have been leveraging cutting-edge technologies like AI, machine learning and deep video analytics to ensure seamless streaming despite the unprecedented traffic

Tasmayee Laha Roy Jun 22, 2020 8:27 AM

This MX Original series brings together 20 composers who will reinvent each other’s celebrated tunes

exchange4media Staff Jun 20, 2020 1:31 PM

The Ramya Krishnan starrer will air across 3 languages – Hindi (Zee TV), Telugu (Zee Telugu) and Tamil (Zee Tamil) as part of the exclusive deal

exchange4media Staff Jun 12, 2020 12:37 PM

GoQuest Media will get the rights for Queen and Ek Thi Begum

exchange4media Staff Jun 3, 2020 2:56 PM

According to a TAM AdEx report on advertising of OTT platforms on television, the ad volumes of the platforms grew 98 per cent in Jan-May 20 as compared to Jan-May 2019

Sonam Saini Jun 1, 2020 8:54 AM

In the survey conducted by Great Place to Work Institute, India, the streaming entertainment platform has been certified in the Small and Mid-Size Organizations category

exchange4media Staff May 15, 2020 11:58 AM

DishTV & d2h users will have access to MX Player’s content through their Android set-top boxes

exchange4media Staff Apr 28, 2020 2:00 AM

Users can avail of the service by accessing MX Player’s content through their Android set-top boxes

exchange4media Staff Apr 27, 2020 1:03 PM

Guest Column: In ‘Marketers Playbook for 2020 Post COVID-19' series, Abhishek Joshi, Head of Marketing & Business Partnerships, MX Player, says new habits will be the new normal even after the crisis

Abhishek Joshi Apr 24, 2020 9:13 AM

The partnership will enable subscribers to access international content like Transformers: The Last Knight, XXX: Return of Xander Cage, G.I Joe: Retaliation, The Dark Tower and Blade Runner 2049

exchange4media Staff Apr 6, 2020 1:13 PM

The ranking is based on apps classified under entertainment categories on iOS and Google Play

exchange4media Staff Mar 30, 2020 3:20 PM

Mansi Shrivastav - Head, Content Acquisition, MX Player, says international content dubbed in local Indian languages is a category that MX Player is looking to further expand

Shikha Paliwal Mar 27, 2020 8:41 AM

Video on Demand players elaborate on the numbers and how they are catering to the increase in demand with free subscriptions, enhanced library & low data modes

Tasmayee Laha Roy Mar 25, 2020 8:49 AM

Apart from print ads, the video streaming brand has put out on ads on social media platforms too

exchange4media Staff Mar 23, 2020 12:47 PM

Prior to this, Raju was with Viu India as Associate Director, Growth Marketing

exchange4media Staff Feb 26, 2020 11:10 AM

Currently, the streaming platform has 280 million MAUs globally and 175 million MAUs in India

exchange4media Staff Feb 24, 2020 2:08 PM

Moving away from conventional romance-skewed promotions, the platform explored the reality of love for its MX Original series – Pawan and Pooja

exchange4media Staff Feb 22, 2020 8:19 AM

Gamification is often touted as a trend to watch out for as it boosts engagement on the platforms and also attracts brands to leverage the hyper-personalisation tool

Shikha Paliwal Feb 19, 2020 8:15 AM