Gandhi had quit TikTok in May as Head — Middle East, Africa, Turkey & South Asia

exchange4media Staff Aug 30, 2021 8:53 PM

Surge in CTV viewership is a win-win situation for both platforms and advertisers, say experts

Javed Farooqui Aug 20, 2021 8:49 AM

According to information available in public domain, MX Gold will be available for a subscription of less than Rs 1/day

exchange4media Staff Aug 9, 2021 8:20 AM

India's top OTT platforms have seen a surge in users on the back of original content, affordable 4G data and proliferation of smartphones In the Covid-induced lockdown

Javed Farooqui Jul 28, 2021 8:55 AM

Brands like Amazon India, Parle-G, Morris Garages India, FanCode, Treebo Hotels, HDFC Life, MX Player, DreamSetGo, PhonePe, and more, joined the bandwagon

exchange4media Staff Jul 7, 2021 3:30 PM

Prior to joining Disney+ Hotstar, Sarangi was the Vice President & Head - New Business at MX Player

exchange4media Staff May 28, 2021 9:00 AM

A panel comprising Lokesh Chauhan, Rohit Tikmany, Sidd Mantri, Pankaj Kedia and Aditi Olemann addressed how technology is shaping the future of streaming

exchange4media Staff May 13, 2021 9:09 AM

For this series, 4 powerful brands join forces to narrate a unique tale of new beginnings and inspiration when it comes to travel in India

exchange4media Staff Apr 16, 2021 12:28 PM

Joshi joined MX Player in October 2018 as Head of Marketing & Business Partnerships

exchange4media Staff Apr 13, 2021 6:52 PM

Started in 2019 as a platform to discover India’s newest rap talent, Red Bull Spotlight is now a six-part series that will see eight rappers go head-to-head for the title

exchange4media Staff Apr 6, 2021 5:43 PM

International dubbed content sees engagement from the top metros as well as Tier 1 & 2 towns of the country

exchange4media Staff Mar 22, 2021 2:29 PM

The report says that the company is in talks with existing and new investors to raise $100-$150 million in new round

exchange4media Staff Mar 4, 2021 12:19 PM

Mantri will lead product development and analytics in India, China and Singapore

exchange4media Staff Feb 25, 2021 12:11 PM

Starring Yashaswini Dayama and Prit Kamani, the film will allow viewers to decide the course of the story and goes live on the platform on 12th February

exchange4media Staff Feb 10, 2021 4:38 PM

The enhancement in user experience was particularly pronounced in the case of MX TakaTak, a popular short video platform that has seen a rapid surge of users

exchange4media Staff Jan 5, 2021 2:30 PM

Experts say that OTT has still retained its love for the billboard medium and brands are gradually returning to OOH in the Unlock phase

Noel Dsouza Dec 21, 2020 8:26 AM

Bedi spoke to exchange4media on MX Originals, why the OTT platform has stayed away from releasing Bollywood films & how 2020 has been fabulous for the brand

Neeta Nair Nov 12, 2020 9:07 AM

Industry experts share their thoughts on the government's decision to bring OTT content under the MIB's ambit

Javed Farooqui Nov 12, 2020 8:35 AM

The campaign will be amplified through the popular Humans of Bombay social media handles as well as on other social and digital media

exchange4media Staff Nov 4, 2020 1:11 PM

In a chat with e4m, Viraj Jit Singh, Head of Revenue at MX Player, gives us an insight into everything that makes the platform a great choice for the advertisers

Tasmayee Laha Roy Oct 29, 2020 9:14 AM