Amazon MX Player unveils over 100 new shows at StreamNext

As per Karan Bedi, Head of Amazon MX Player, the app has over 1.4 billion downloads on Play Store

by e4m Staff
Published: Jan 31, 2025 11:04 AM | 2 min read

The first edition of Amazon MX Player’s – StreamNext event featured global marketing leaders like Sir Martin Sorrell, Benedict Evans and prominent entertainment industry personalities.

The event showcased the evolving landscape of content consumption in India. Amazon MX Player also showcased its slate of over 100 new shows for 2025.

“Today’s gathering is all about bringing together the vast reach of Amazon MX Player, with ad tech that leverages Amazon’s trillions of customer signals,” said Girish Prabhu, Head of Amazon Ads India. “It’s about enabling all brands, not just the ones selling on Amazon, to reach and deliver relevant advertising to over 250 million unique users in India. It’s about directly measuring outcomes from the very top of the funnel to the very bottom. Full funnel advertising is here.”

“There is no other streaming service in India that offers such a massive selection of content for free,” said Karan Bedi, Head of Amazon MX Player.

Bedi also highlighted that the MX Player app is one of the most downloaded apps in India with over 1.4 billion downloads on Play Store. “Amazon MX Player is uniquely positioned to drive the shift from linear television to video streaming, its reach is already at par with some of the leading general entertainment channels in India.”

Amogh Dusad, Head of Content, unveiled the line-up of more than 100 new shows set to launch in 2025, including 40 new Hindi originals and returning seasons of India’s beloved and award-winning shows like Aashram, Hunter, Jamnapaar, Half CA, Hip Hop India, Sixer, Who’s your Gynac and Playground.

“Our audiences are highly engaged viewers and we have a strong understanding of their shopping patterns, an advantage that only Amazon MX Player can provide. Even brands that don’t sell products or services on Amazon can connect to customers through this premium world of content and by levering our first-party shopping signals, to enhance their campaign effectiveness,” said Aruna Daryanani, Director, Amazon MX Player. Om Jha, Director of Media & Partnerships at PepsiCo, shared insights on how the service has contributed to their brand’s success.