SBI Mutual Fund appoints Pooja Menon Vaidya as AVP – Digital Marketing
Prior to joining SBI Mutual Fund, she served as Associate Vice President – Digital Marketing at IIFL Capital Services
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Published: Jun 10, 2026 2:15 PM | 1 min read
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- SBI Mutual Fund has appointed Pooja Menon Vaidya as Assistant Vice President – Digital Marketing.
- In her role, she will lead digital marketing efforts focused on customer acquisition, performance marketing, and customer experience.
- Pooja has over 15 years of experience in digital marketing within the banking, financial services, and insurance (BFSI) sector.
- She previously held positions at IIFL Capital Services and Kotak Life Insurance, among others, and expressed enthusiasm for her new role at SBI Mutual Fund.
SBI Mutual Fund has appointed Pooja Menon Vaidya as Assistant Vice President – Digital Marketing.
In her new role, Pooja will lead digital marketing initiatives focused on customer acquisition, performance marketing, marketing technology, analytics, and customer experience across the company's digital ecosystem.
Pooja brings over 15 years of experience in digital marketing across the banking, financial services, and insurance (BFSI) sector.
Prior to joining SBI Mutual Fund, she served as Associate Vice President – Digital Marketing at IIFL Capital Services, where she led digital marketing, paid media, content marketing, SEO, social media, and martech initiatives.
Earlier, she was AVP – Digital Marketing at Kotak Life Insurance, heading digital marketing for the company's online business. She has also held digital marketing roles at Aditya Birla Capital and iProspect.
Commenting on her appointment, Pooja said, "I am excited to begin this new chapter with SBI Mutual Fund and look forward to creating impactful campaigns, meaningful customer experiences, and driving digital innovation in the mutual fund industry."
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