TATA WPL 2025 on JioStar: Leading the unstoppable rise of women’s cricket

As the TATA Women’s Premier League (WPL) gears up for its highly anticipated Season 3, the stage is set for an even bigger and spectacular celebration of women’s cricket. With matches broadcast across five languages and the unparalleled might of the JioStar network i.e. Star Sports, Disney+ Hotstar and Sports18 Khel, this season promises to captivate audiences nationwide, providing a prime advertising solution for brands looking to engage meaningfully with consumers.

Building on a Strong Legacy

TATA WPL Season 2 set a remarkable benchmark, witnessing unprecedented growth compared to the inaugural season. Emerging as the biggest ever women’s T20 event, it captured the hearts of millions. With a significant increase in both television and digital viewership, TATA WPL proved its standing as one of the most impactful shows on TV.

Key metrics further highlight the league’s impressive growth. TATA WPL Season 2 achieved a reach of 149 million on linear TV and 109 million on digital platforms, marking a 1.7x and 1.2x growth respectively over the previous season. With a 192% increase in watch time per user, the league has firmly established itself as a premier destination for cricket enthusiasts.

A Platform for Brands to Shine

TATA WPL has become a magnet for brands across diverse categories, from infrastructure and fantasy gaming to FMCG, Automotive, BFSI, payments, lifestyle, and travel. The league has proven to be an ideal platform for brands seeking meaningful engagement with a passionate and diverse audience.

Examples abound of brands that have successfully leveraged TATA WPL’s growing popularity.

• A leading public sector bank leveraged contextual features during WPL matches resulting in a 16% uplift in online ad awareness and a 24% increase in purchase intent.
• An electric 4-wheeler brand’s co-presenting sponsorship helped achieve a 1.5x uplift in Google search trends and 17% increase in purchase intent for their new EV launch.
• An international fashion brand associated with WPL on CTV and mobile with an objective to drive purchase intent for its new collection. The brand’s campaign witnessed an 11% increase in message association and a 7% increase in purchase intent through the WPL association.

Beyond the Numbers: Impact on Society

TATA WPL’s influence extends far beyond viewership statistics. It has played a pivotal role in transforming women cricketers into household names across India. Players such as Smriti Mandhana, Harmanpreet Kaur, and Shafali Verma have become icons, inspiring young girls to dream big and pursue careers in sports. Their stories are a testament to determination, resilience, and triumph. As we approach International Women’s Day, brands have a unique opportunity to build deeper associations with these incredible women by sharing their journeys and celebrating their achievements. This contextual moment provides an impactful way for brands to connect with consumers meaningfully.


A Call to Be Part of a Transformative Journey

TATA WPL is not just a cricket league; it is a movement that is reshaping the landscape of cricket in India. It stands as a testament to the growing recognition and celebration of women’s sports. Brands that associate with TATA WPL are not merely sponsoring an event; they are becoming part of a transformative journey that is inspiring a generation and challenging societal norms.

As Season 3 approaches, the call is clear: be part of this historic moment. Join hands with TATA WPL on Star Sports, Disney+ Hotstar and Sports18 Khel to celebrate the spirit of women’s cricket. With 22 matches scheduled between February 14 and March 15, 2025, the league offers a high-impact platform to amplify brand campaigns and deepen commitment to women empowerment.