smriti-mandhana
Sourabh Lohtia, Chief Marketing & Communications Officer at PNB MetLife, talks about their latest campaign with Smriti Mandhana, marketing in the insurance sector, and more
Shalinee Mishra Apr 23, 2026 12:58 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, writes on how Smriti Mandhana’s WPL triumph strengthens her brand equity
Ganapathy Viswanathan Feb 12, 2026 8:00 AM
As we go through this week, here are brands that traded loud claims for sharp insights, cultural cues, and stories that actually feel lived-in
Aryendra Khan Jan 24, 2026 9:41 AM
The film traces Smriti Mandhana’s journey, from major on-field achievements to personal challenges
e4m Staff Jan 19, 2026 1:09 PM
Smriti Mandhana returns with OnePlus 15R’s “Power On, Limits Off” campaign, a day after announcing split from fiancé Palash Muchhal
Samya Rahuja Dec 8, 2025 3:04 PM
Jonathan, Kush Maini, and Nitanshi Goel have also been roped in as brand ambassadors
Smriti Mandhana has removed her pre-wedding celebration posts with fiancé Palash Muchhal from social media after their wedding was postponed indefinitely due to a medical emergency in her family
Vaishnavi Deshpande Nov 25, 2025 2:38 PM
While some industry watchers say brand endorsement monies coming for women's cricket won't be as big as it should, the optimists assert these names will evolve into strong personal brands
Aryendra Khan Nov 13, 2025 8:59 AM
A look at this week’s ad campaigns - while some melted our hearts, others failed to create a flutter
Soumya Gawri Nov 8, 2025 8:33 AM
The World Cup victory is expected to boost women team's brand valuation by 20–30%, say experts
Shalinee Mishra Nov 4, 2025 9:32 AM
The association has been extended for the brand’s vritilife Ayurvedic skin care range
e4m Staff Jun 23, 2025 12:23 PM
The other four nominees were golfer Aditi Ashok, shooter Avani Lekhara, cricketer Smriti Mandhana and wrestler Vinesh Phogat
e4m Staff Feb 18, 2025 4:11 PM
The ad film, aptly titled "The Unstoppables"—treated and promoted like a Bollywood blockbuster—features everything from theatrical release to music launch, teasers, and a grand premiere
e4m Staff Sep 30, 2024 4:19 PM
The players have come together to create buzz around the Women’s Cricket World Cup 2024
e4m Staff Sep 30, 2024 3:39 PM
Gunnidhi Singh Sareen, Vice President – Marketing at Head Digital Works, shares insights on how personalisation builds brand affinity, and why gaming platforms should propagate responsible gaming
Simran Sabherwal Aug 23, 2024 9:09 AM
Female cricketers may have limited exposure and score low on recall, but they can endorse a much wider variety of brands than their male counterparts, say experts
Chehneet Kaur Mar 29, 2024 8:47 AM
A23 Cares is an initiative to raise awareness about healthy practices while playing online real-money games
e4m Staff Mar 26, 2024 11:40 AM
The cricketer has starred in the brand's latest campaign which is centred on the value proposition of 'Insta Zoom'
e4m Staff Oct 31, 2023 4:59 PM
The brand campaign film will run on Disney+Hotstar and digital platforms such as YouTube, Facebook, Twitter and Instagram during the ICC Men’s Cricket World Cup 2023
Mandhana will endorse SG products, like former brand ambassadors Sunil Gavaskar and Virender Sehwag
e4m Staff Sep 20, 2023 1:32 PM
Mandhana will feature prominently in the brand's marketing campaigns and initiatives across various platforms
exchange4media Staff Jun 5, 2023 1:14 PM
The brand has released four digital films with the cricketer
exchange4media Staff Mar 5, 2023 2:00 PM
Mandhana is the first Indian women cricketer to be recognized as the ICC Women's ODI Cricketer of the Year
exchange4media Staff Jan 12, 2023 12:08 PM
Mandhana will join Mahendra Singh Dhoni and Hardik Pandya in promoting the brand
exchange4media Staff Oct 6, 2022 11:42 AM
The campaign showcases real-life inspiring stories of five influencers
exchange4media Staff Aug 25, 2022 2:05 PM
The association reflects the bank’s ethos of adding value to the lives of countless customers
exchange4media Staff Sep 3, 2021 3:22 PM
The association with Mandhana and Khan will enable Rario to offer ownership of digital collectibles to fans
exchange4media Staff Sep 2, 2021 1:44 PM
The association with Mandhana and Khan will enable digital collectibles platform to offer devoted fans of these stars the ability to own player NFTs
exchange4media Staff Aug 18, 2021 3:33 PM
The film features cricket sensations Bhuvneshwar Kumar and Smriti Mandhana and one of India’s most popular rappers – Kaam Bhaari
exchange4media Staff Apr 21, 2021 11:10 AM
The cricketing duo will feature in the brand's upcoming campaigns and engagement activities
exchange4media Staff Sep 10, 2020 11:48 AM
Ahead of ICC Women's T20 World Cup, brand expert discuss why the tides are turning in the favour of female players
Shreshtha Verma Jan 20, 2020 8:50 AM